Developing Organisational Vision and Strategic Direction

Developing
Organisational Vision
and Strategic Direction

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Assessing the role of the key stakeholders of Tesco in relation to their vision(240)..................1
Analysing the factors that impact on Tesco and its vision..........................................................3
TASK 2............................................................................................................................................5
Create a written vision for Tesco................................................................................................5
Establishing the intention to develop the strategic direction for Tesco......................................5
TASK 3............................................................................................................................................5
Analysing the methods for communicating the vision, in ways which will engage and inspire
others in Tesco............................................................................................................................5
Assessing the way of building support for this vision................................................................6
Assessing ways in which the vision and strategic direction will be communicated to the
external stakeholders...................................................................................................................7
TASK 4............................................................................................................................................7
Analysing the leadership behaviour needed to promote the vision.............................................7
Assessing what is necessary to embed the vision in the organisation or division......................8
Using the vision to derive the organisational objectives which set the strategic direction.........9
Outlining the strategic planning process which will be used for Tesco....................................10
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................12

INTRODUCTION
It is important for almost all sort of organisations to operate with some predetermined
goals and objectives to proceed towards a successful world of business. It should be basically
supported by their corporal aims that must be undertaken in consolidation to their stipulated
vision and missions. This in turn enlightens the agenda of moving towards a strategical direction
for the fulfilment of their leading business intent (Dahlgaard, Chen and Dahlgaard-Park, 2013).
The present report has discoursed upon a similar consideration of a chosen retail organisation
named Tesco in UK whose organisational visions are being developed to move onto a strategic
orientation of business. It is a well known organisation in the retail sector of UK and has been
established in early 19 centuries. With a foundation period of 98 years, it is currently known to
serve in around 6, 553 stores all over the globe with more than 476, 000 number of employees
with a major contribution in the enhancement of UK's economic condition.
TASK 1
Assessing the role of the key stakeholders of Tesco in relation to their vision(240)
Stakeholders are one of the most eminent bodies of almost all sort of organisation where
they are keenly interested in the company affairs and its other ongoing events and has a greater
role in the overall operation of the firms like Tesco. They are hereby divided in two leading parts
and are usually being recognised in the form of internal and external organisational stakeholders
(Cresswell and Sheikh, 2013). However, each one of them are required to perform their distinct
set of roles that are duly related to the set organisational vision of Tesco which is “To globally
grow as one of the most high valued business by serving in almost every corner of the world and
attain the trust and loyalty of the community with whom they are operating their business.”
Internal Stakeholders Roles in corporation to Tesco's vision
 Shareholders Shareholders are playing vital role in success
of Tesco operations and functions. In this
aspect, they have to arrange general and annual
meeting. They are also taken part to elect
directors and executive officers to make
effective operations. Hence, company
management is consistently work and grow in
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effective way.
 Employees
◦ IT department
◦ Marketing division
◦ Human resource
◦ Store operations
Employees are another important stakeholders
who perceive role to make successful results.
IT department employees requires technical
knowledge so that it would be beneficial to
make effective operations (Fraj, Matute and
Melero, 2015). Marketing division assist to
assess the demand of customer regarding Tesco
products. Human resource management also
play vital role to make effective results through
satisfying customer demand.
External Stakeholders Roles in corporation to Tesco's vision
 Customers These are one of the most immediate
stakeholder of Tesco where they are playing a
very important role of purchasing goods from
Tesco in order to higher their sales the
company should provide effective material and
products.
 Suppliers In order to maintain relations with suppliers
there are effective results attained at
workplace. Each supplier need to take
responsibility towards company products
(Cresswell and Sheikh, 2013). This is because,
they are providing raw material to Tesco which
ultimate goes to customer.
 Investors Investors have main role within the capital of
Tesco. They are buying and selling company
shares to earn profit. Thus, they have to assess
financial statements and valuation of assets.
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