BHM16 Bachelor of Hospitality Management

Running head: ANALYSIS
ANALYSIS
Name of the Student
Name of the University
Author Note

ANALYSIS1
Competitors Analysis
The competitor analysis can be rightfully described as the examination of the different
competitors as present in the area and analyzing the key areas whereby these competitors are
performing well as compared to the own business and understanding the manner in which an
organization can improve so as to combat against the different competitors. For the chosen
business, the Animal Farm for Children in Lorne, three competitors which are tourist’s
destinations as well have been chosen. The location of these spots has been chosen to be similar
to that of the Animal farm. Moreover, the chosen tourist spots are very popular and have a great
footfall and hence, this makes the competitor analysis a crucial aspect for the particular business.
Point of Analysis Erskine Falls Teddy`s lookout She oak Picnic Area
LocationLocated in Erskine
Falls Access Rd,
Lorne VIC 3232,
Australia
(Visitvictoria.com ,
2018).
Located in George St,
Lorne VIC 3232
Located in Garvey
Track, Lorne VIC
323
Product and
services
The two lookout area
offers a scenic beauty
of this immensely
popular waterfall
which is 30 meters in
height (Tripadvisor.in
, 2018). The waterfall
cascades into a gully.
The destination is a
popular tourist
destination whereby
the Saint George
River drains into the
Bass Straught and the
cliff view point is
under view
(Lornevictoria.com.a
u ,2018).
The picnic spot is a
beautiful place for a
family visit and
provides toilet as well
as Bar b que services
which makes it good
for children as well.
The picnic area is in
an open woodland
which makes it
complete along with
different picnic tables
as well.
USPThe view from the
waterfall is
spectacular and
serves as a good
purpose for a
The Unique selling
point is that it serves
a great viewpoint and
excellent for a family
visit.
The Barbeque grills
The picnic tables
The closeness to the
hiking area
The children friendly