Competitor Analysis Report: Animal Farm for Children in Lorne

This report provides a competitor analysis for the Animal Farm for Children in Lorne, focusing on three local tourist destinations: Erskine Falls, Teddy's Lookout, and Sheoak Picnic Area. The analysis examines the location, products and services, unique selling points (USPs), and pricing of each competitor. The report highlights the importance of understanding the competitive landscape to improve the Animal Farm's USP and attract a larger audience. The study concludes that the Animal Farm faces significant competition and must enhance its offerings to remain a popular destination. The report includes references to relevant online resources for further information.

Running head: ANALYSIS
ANALYSIS
Name of the Student
Name of the University
Author Note

1ANALYSIS
Competitors Analysis
The competitor analysis can be rightfully described as the examination of the different
competitors as present in the area and analyzing the key areas whereby these competitors are
performing well as compared to the own business and understanding the manner in which an
organization can improve so as to combat against the different competitors. For the chosen
business, the Animal Farm for Children in Lorne, three competitors which are tourist’s
destinations as well have been chosen. The location of these spots has been chosen to be similar
to that of the Animal farm. Moreover, the chosen tourist spots are very popular and have a great
footfall and hence, this makes the competitor analysis a crucial aspect for the particular business.
Point of Analysis Erskine Falls Teddy`s lookout She oak Picnic Area
Location Located in Erskine
Falls Access Rd,
Lorne VIC 3232,
Australia
(Visitvictoria.com ,
2018).
Located in George St,
Lorne VIC 3232
Located in Garvey
Track, Lorne VIC
323
Product and
services
The two lookout area
offers a scenic beauty
of this immensely
popular waterfall
which is 30 meters in
height (Tripadvisor.in
The destination is a
popular tourist
destination whereby
the Saint George
River drains into the
Bass Straught and the
The picnic spot is a
beautiful place for a
family visit and
provides toilet as well
as Bar b que services
which makes it good

2ANALYSIS
, 2018). The waterfall
cascades into a gully.
cliff view point is
under view
(Lornevictoria.com.a
u ,2018).
for children as well.
The picnic area is in
an open woodland
which makes it
complete along with
different picnic tables
as well.
USP The view from the
waterfall is
spectacular and
serves as a good
purpose for a
physical activity for a
small group of
travelers.
The Unique selling
point is that it serves
a great viewpoint and
excellent for a family
visit.
The Barbeque grills
The picnic tables
The closeness to the
hiking area
The children friendly
amenities
Price range No fees collected No fees is collected No fees required
Differential Analysis The place is
comparatively easier
to maintain that the
Animal farm and
hence lower costs are
incurred.
The place does not
collect any revenue
and there are a certain
costs associated with
it. However, tourists
would like to visit the
destination because
Is a cheaper option
for family outings
and other picnic
options. Moreover,
although cost of
maintenance is higher
but as no fees is

3ANALYSIS
its free charged, it becomes a
good option to
choose
(Tripadvisor.in ,2018
).
Hence, from the above competitor analysis as performed on the different businesses
similar to that of the Animal Farm in Lorne it can be stated that the particular tourist destination
has immense competition in the territory of Lorne itself. Hence, it is the responsibility of the
Animal farm to ensure that they are able to improve upon their Unique Selling Point which
would then go a long way in ensuring that they are able to become a popular spot and thereby
able to attract a larger audience. The competitor analysis is a useful tool for strategy formulation
and guidance.