Analysis And Compare Two Multinational Companies Coco Cola And Pepsi

COMPARATIVE ANALYSIS OF COCA-COLA
AND PEPSICO
WINTER LIVE PROJECT
2022-2023
NAME-AVI RATTAN
ERP ID-0211BBA193

BONAFIDE CERTIFICATE
Certified that this Report titled "comparative analysis on Coca-Cola and
PepsiCo" is the Bonafide work of AVI RATTAN (0211BBA193) who
carried out the work under my supervision. Certified further that to the
best of my knowledge the work reported herein does not form part of
any other BPR or dissertation on the basis of which a degree or award
was conferred on an earlier occasion on this or any other candidate.
Signature of the HOD with date Signature of the Supervisor with date
Name of the HOD Name of the Supervisor
Professor and Head Department Academic Designation of Supervisor

ABSTRACT
This project is extensive research on the marketing strategies of the two
Cola giants Pepsi & Coca Cola. It covers an extensive survey & depicts
all graphs, fact & figures of two companies. It begins with the
introduction of soft drink industry & introduction of these two
companies of soft drink industry. It covers some of the major strategies
adopted by Pepsi & Coca-Cola like their pricing policy, sales promotion
& advertising policy, distribution policy etc.

ACKNOWLEDGEMENT
First, I would like to thank my institution- DOON BUSINESS
SCHOOL, Dehradun where I am pursuing the course of bachelor of
Business Administration. Second, I would like to express my gratitude
to Prof. Raghav Upadhyai for his expert guidance, support and
encouragement that helped me in the completion of the analysis report. I
would like to give special thanks to all my friends and my family for the
help and kind support.
With Regards
AVI RATTAN

LIST OF CONTENTS
CH.NO PARTICULARS P.NO
CH.1 INTRODUCTION
CH.2 OBJECTIVES OF THE STUDY
CH.3 LITERATURE REVIEW
CH.4 RECOMMENDATIONS
CH.5 CONCLUSION
CH.6 REFERENCES
CH.7 BIBLIOGRAPHY

INTRODUCTION
The main objective of this report is to analyze and compare two multi-
national companies Coca-Cola Company and PepsiCo.
Firstly, this paper will present historical background of both companies
with financial performance and determine the strongest performer. Both
companies produce, distribute, and market non-alcoholic beverages on a
worldwide scale and Coca-Cola always holds market leading position in
the Carbonated Soft Drink industry.
This report will scrutinize many other issues related with the business
operation of these companies, for instance, mission, vision, corporate
culture, strength, weakness, opportunities, threats, growth estimates,
organizational structure, marketing mix, competitive position.

OBJECTIVE OF THE STUDY
 TO FIND ABOUT THE HISTORY OF COCA-COLA AND
PEPSICO.
 TO CONDUCT THE PESTLE ANALYSIS OF THE BEVERAGE
INDUSTRY.
 TO CONDUCT THE SWOT ANALYSIS OF BOTH THE
COMPANIES.
 TO FIND OUT ABOUT THE MARKETING MIX OF PEPSICO
AND COCA-COLA.

HISTORYOF COCA-COLA AND PEPSICO
(TIMELINE)
Coca-cola PepsiCo
YEAR WHAT HAPPENED
TO COCA-COLA
YEAR WHAT HAPPENED
TO PEPSICO
1886 COKE CREATED BY
JOHN S.
PEMBERTON
1892 ASA CANDLER
PURCHASES AND
INCORPORATES
COCA-COLA
1898 PEPSI INVENTED BY
A PHARMACIST
NAMED CALEB
BRADHAM
1900 MUSICIAN HILDA
CLARK BECOMES
THE FIRST
CELEBRITY TO
ENDORSE COKE
1904 ANNUAL SALES OF
COKE EXCEED 1
MILLION GALLONS
1906 COKE BOTTLING
OPERATIONS BEGIN
IN CANDA, CUBA
AND PANAMA
1907 COKE BEGINS
USING ATHELETES
IN ADVERTISING,
STARTING WITH
OTED BASEBALL
PLAYERS.
1912 COKE BOTTLING
OPERATIONS ARE
STARTED IN THE
PHILIPPINES
1910 PEPSI CLAIMS
FRANCHISE IN 24
STATES, SELLING
MORE THAN 100,000
GALLONS OF
SYRUP PER YEAR
1915 COKE DESIGNS THE
CONTOUR BOTTLE