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Trend Analysis Assignment (pdf)

   

Added on  2021-06-17

8 Pages1751 Words123 Views
Running head: ANALYSIS AND TRENDAnalysis and TrendName of StudentName of UniversityAuthor Note
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1ANALYSIS AND TRENDTable of ContentsIntroduction................................................................................................................................31.1 The purpose of this report....................................................................................................31.2 Theoretical background........................................................................................................3Describe 4 Ps of Marketing....................................................................................................3Explaining types of Promotion...............................................................................................4Relationship between Promotion & hotel industry................................................................51.3 Relationship between top management team composition and firm performance..............5Conclusion..................................................................................................................................6Reference....................................................................................................................................7
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2ANALYSIS AND TRENDExecutive SummaryThe report provides an understanding of the importance of promotion in the hotel industry.The hotel industry is a fast-growing sector and without proper promotion, it may be difficultfor it to maintain its stability in the industry. The types of promotion and the relationship thatexists between the hotels and promotion are stated. The report focuses on Centara Hotel andthe manner in which it uses the promotional tools to continue its business activities usingpromotional tools. Centara Hotel is a famous hotel and resort in Thailand that was establishedin 1980.
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