Analysis of Biocon India Group

Assignment
Strategic Management
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1.1. Write a mission and a vision statement for Biocon India Group. How will these
statements support the development of sustainable competitive advantage:
Write a mission and a vision statement forBiocon India Group. How will these statements
support the development of sustainable competitive advantage?
Biocon provides training and education to the biotechnological and engineering graduates who
are looking forward their career in pharmaceutical industry. They assist the students by provding
them proper studying material and facilitate learning to the students in schools and colleges.
They provide health acre services in rural areas and make them aware about diseases that can
commonly speard among them. They are ready to face challenges and become a part of social
responsibility for the country.

Mission:- To train and develop industry ready talent for the biopharma sector to enable global
competitiveness
Vision:- To become an advance learning center that will provide the study of best
biosciences that is required for enhancing the career of Biotechnological and engineering
graduates.
Sustainable competitive Advantage
To have a sustainable competitive in the market it is important to enhance Biocon in such
a way that will prove to be an aspect that will differentiate Biocon from other companies
in the same industry. Biocon must outperform its results as compared to other companies.
They can achieve their competitive advantage when their profits are higher than other
companies in the same industry. They should also ensure that they maintain their profit
margins and do not drop them with time. Sustainability will focus on certain standards
which they have set in front of their customers. Maintaining those standards should be
their main motive, only then they can achieve their mission and vision statements. Biocon
focuses on providing biopharmaceuticals, Customer research and clinical
research.Sustainable competitive advantage can also be achieved by maintain good
vendor relations. Their suppliers and vendors should not change at intervals. Biocon
should have unique merchandizing which will help them to have their presence in the
market in a unique way (Biocon General Information, 2016). Private label bands on the
product will help them promote their brand. Biocon can achieve this by creating higher
customer value. This can be done by ensuring the simple 4 steps.

 Customer Excellence
When we talk about customer excellence we mainly focus on the customers with whom Biocon
deals with. Biocon should provide the best customer excellence by giving them the best product
than other companies in the same industry. This can be done by understanding the customers’
requirements and making their experience better. Focusing on customer requirements and
expectations should be their focus. Customer research will include study of customers and what
they need in the product. Satisfy their demands and make the product available in time.
Customers must be committed and loyal to buy their products. They should have the perfect
brand positioning in the minds of the customers.
 Operational Excellence
The operations which they carry out in their laboratories should have the best and upgraded
technologies. The engineers and the Biotechnological employees should have the best
knowledge about the pharmaceuticals that they are working on. The machines used for the
operations should be hygienic and perfect combination of chemicals. It should be monitored
manually by the expects to personally ensure the quality and standards of the pharmaceuticals.
 Locational Excellence
Biocon can achieve the locational excellence by making their product available at the stores
where they have walk-ins of their customers. They should ensure that their customers do not go
empty handed when they come to buy their product. Distribution of the products should be done
in a smart way.
 Product excellence