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BAM4005 - Finance business initiatives

   

Added on  2020-03-02

5 Pages757 Words1364 Views
Running head: FINANCE BUSINESS INITIATIVESFinance business initiativesName of the studentName of the universityAuthor note
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1FINANCE BUSINESS INITIATIVESPorters Five forces Analysis on Cloud computing industry with regard to BottomlineTechnology CompanyThe above diagram represented the porter’s five forces for the analysis of cloudcomputing market with regard to Bottomline TechnologiesCloud market condition – various organization’s presence in the cloud computing sector areresulting into less concentrated market. This lower level of concentration indicates a marketsector that is highly competitive. Existence of mostly all the giants from the industry likeApple, IBM, Google are also the indication for the high presence of rivalry betweencompetitors. Though the services offered by them varies on the basis of PaaS, Iaas and SaaSor the combination of any two of them, even under the same area of service, the competitionis expected to be high due to the low differentiation of products. However, the products ofBottoline technologies assist the clients to remove the business complexities with regard tothe payments and develop a payment system that is secure, simple and streamlined(Bottomline.com 2017).
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