(PDF) Analysis of Consumer Behavior
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Added on 2021-01-01
(PDF) Analysis of Consumer Behavior
Added on 2021-01-01
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A Report To Analyse TheConsumer Behaviour
Table of ContentsINTRODUCTION...........................................................................................................................1PART 1............................................................................................................................................1A.) Statement Of Purchase..........................................................................................................1B.) Recommendation On The Customer Experience And Journey............................................1C.) Profile Of The Main Target Market......................................................................................2PART 2............................................................................................................................................2PART 3............................................................................................................................................5
INTRODUCTIONConsumer Behaviour is the study in respect of studying the mindset of behaviour of anindividual; group or an organisation that is selected by them for buying; using and disposing theideas;, goods and services to satisfy their needs and wants is Westfield Shopping Centre (Samieeand et.al., 2016). It basically refers to the actions of the customers in the market and making therelevant efforts for the achievement of those objectives. The report is laying its focus on thebehaviour of the customer and also on the involvement in the decision making in respect ofbuying and selling of any products or services (Samiee and et.al., 2016). The assignmentcompletely focus on the statements of purchase and reasons along with it.PART 1A.) Statement Of PurchaseThe purchase statement gives the details of complete purchase that is being done by aconsumer in the respect of all those items that he consumes. It could be anything, irrespective ofthe food items or the wearable and anything. Few days back I had just visited a Shopping Centrein UK - Westfield, London (Claiborne and Sirgy, 2015). Over there, I saw someone doing thepurchasing of best grooming products in men. He was purchasing branded shoes of Boot. He waspurchasing these products by the score of he was having needs for those shoes or it could be his1
demand. On more reason could be he would be loyal towards that particular brand. One will onlygo for the purchasing the branded products, if he/she would be having a handsome salary scale(Claiborne and Sirgy, 2015). Desire for the purchase of branded products. The involvement ofthat male customer in the purchasing of his branded shoes was too high. He was asking to thepeople standing with him; to his friends that have gone with him and was also having a keenobservation from himself. The person was also doing research in the shopping centre all over inrespect of those shoes that he had seen over there (Zeugner-Roth, Žabkar and Diamantopoulos,2015). From the above image its clear that, the Westfield Sghopping Centre is having 41 Centres,11,500 Outlets in London, United Kingdom.B.) Recommendation On The Customer Experience And Journey(Source:- Listen To the Voice Of Customer, 2017)The experience of the customer in the respect of purchasing the branded shoes from theWestfield Shopping Centre was not so good. It was just so-so. The customer tried to bargain onthat shop in the respect of shoes that he was willing to purchase from that shopping centre. In mypoint of view, what I had observed over there (Zeugner-Roth, Žabkar and Diamantopoulos,2015). The customer was not happy at time of purchasing the shoes from that shopping centre.The seller was showing too much attitude in front of the buyer and was not showing the varietiesor the patterns that the buyer was willing to see at that shop. All that I observed was that thebuyer was actually not happy. He misbehaved with the buyer in some or the other way. So, myrecommendations in the respect of experience that, the consumer felt will be :- The customer2Illustration 1: Customer ExperienceAnd Journey
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