Analysis and Evaluation of Food and Beverage Concepts and Markets

ANALYSIS EVALUATION OF FOOD AND
BEVERAGE CONCEPTS AND MARKETS

Contents
INTRODUCTION.................................................................................................................................3
SWOT ANALYSIS...............................................................................................................................3
TARGET AUDIENCES........................................................................................................................4
CHALLENGES AND OPPORTUNITES.............................................................................................4
CONCLUSION.....................................................................................................................................5
REFERENCES......................................................................................................................................6

INTRODUCTION
In this report, the matter related to food and beverages is examined through
undertaking the concept of the café industry. This is one of the fastest growing sectors in
Australia due to proving the quality products with best pricing services. Usually people are
attracted if they find the verified café shops near to the places. The most preferences of the
café which is chosen by the people is relating to finding the café mid in the cities which is
easily reachable by any person (Prowse and et.al., 2018). This is the best mode in which the
people can expand the business through bringing new concepts in the food and beverages
industry. This industry is considered to be one of the fastest growing sectors in the field of
food and beverages.
SWOT ANALYSIS
By conducting internal analysis of the café industry, it results in determining the
strength, weakness, opportunities and threats of the business which results in sustaining the
business in market for longer way.
Strength: The major strength which the café carries is relating to carrying the unique concept
or theme to establish the café. Thus, resulting in gaining lot of attention and demand from the
customer regarding availing their services in better way. Another strength which the café
carries is of situating the café in the mid of the places, so that it is easily reachable by any
persons and also they can get frequent and easy transportation facility (AUSTRALIA
COFFEE MARKET TRENDS AND FORECASTS (2020 - 2025), 2020). The café is to be
operated at lowering cost and also the management is to be undertaken in right manner. It
carries broader range of skills which is individually performed by the owners such as role of
HR, accounting, finance and marketing of the café. The café can get easily publicity if they
bring up with innovative concept and also provide quality services to the customers.
Weakness: The weakness which is faced by the café is relating to facing issues in building
the customer base. As customer are not easily attracted to the new cafe and thus it is tough for
the café to attract the customer towards the business. To establish this business is very
expensive as lot of accessories, games and kitchen equipment are to be purchased to make the
café unique and different from others (Amir and et.al., 2017). The major weakness is faced
by the owner of the café as they carry no experiences in managing the café as per the set
demands of the customers. In respect of not bringing any innovative ideas in café, it results in
not retaining the customer interest for the longer time period.
Opportunities: The major opportunity which is gained to café is relating to conducting the
market research and examining the new concept which is undertaking in market. Through this
manner, they can grab the opportunity in respect of expanding the café in different areas as
well. Café owner gets the opportunity in respect of hiring the different culture people through
adapting various new varieties in food or other ingredients used to produce beverages (Kim
and Lee, 2017). If the café is established with the new concept and also carrying successful
identity in the market, than the chances of opening the new branches is higher.
Threats: The major threats which is faced by the café industry is relating to changes in taste
of the customers. As due to changes in time, the taste of customer are also changing and thus
resulting in distracting the customer interest towards the café for longer way. Another threats