Managing Tourist Attractions

The assignment focuses on effective management strategies for tourist attractions. It highlights the importance of planning, development, sustainability, and team management in ensuring a positive visitor experience. The text particularly emphasizes the unique considerations required when managing historical attractions, stressing the need for government involvement and preservation efforts.

Visitor Attraction Management
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Visitor Attraction Management
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Visitor Attraction Management
Contents
Task 1..........................................................................................................................................................3
1.1 The overlap of visitor attraction in relation to particular types of attraction................................3
1.2 Analysis of the importance of different visitor attraction.............................................................4
Task 2..........................................................................................................................................................6
2.1 The needs and motivations of different visitor types.........................................................................6
2.2 Impacts of tourism on visitor attraction in London............................................................................8
2.3 The effect of different theories of tourist motivation on the management of visitor attractions.........8
Task 3........................................................................................................................................................10
3.1 The processes and the potential issues involved in the development of visitor attractions...............10
Task 4........................................................................................................................................................11
4.1 Different visitor management strategies..........................................................................................11
4.2 Management techniques in relation to sustainability.......................................................................12
References.............................................................................................................................................14
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Visitor Attraction Management
Task 1
1.1 The overlap of visitor attraction in relation to particular types of attraction
VisitBritain is one of the famous in London and the span of the business is very big. In this
scenario the business is going to be elaborated through different tourists’ spot. There are many
spots in Britain and all over the world where the tourists find all the attracted things to watch.
These places can be categorized in the following way,
 Art
 Cultural monuments
 Architecture
 Local traditions
 Museums
 Crucial historical or political sites
 Music and drama
These types of places attract the tourists and in the different time of the tear many tourists from
every corner of the world come to visit the spots. Excessive amount of tourists often come in one
particular place at a time and it creates the overlapping situation. It depends on the spot where
the tourists have come to watch. If the spot is famous and if the transportation is easily available
in the area then there is a high possibility of overlap of visitor attraction (Paul, 2011).
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Visitor Attraction Management
In UK there are many famous tourist attraction most of them are manmade. The attractions are as
follows,
 Blackpool Pleasure Beach
 The National Gallery
 The British Museum
 Tate Modern
 The Natural History Museum
 The London Eye
 The science Museum
 The Tower of London
 The Vitoria and Albert Museum
 The national Portrait Gallery.
Among these places, the first four attractions often face the overlapping situation because of the
scenic beauty of the places. In UK it is easy to have transportation service and the interested
people can easily get access to visit the attraction. It has been seen that in UK mainly the
manmade sites are the places where the tourists visit the most and end up creating overlap.
1.2 Analysis of the importance of different visitor attraction
There are several visitor attractions all around the world. The people from every corner of the
country want to visit the attraction in order to get a break from daily life schedule. The scenic
beauty and the different climate of weather make people feel relaxed. The importances of visitor
attractions are described in the following way,
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Visitor Attraction Management
Play vital roles in the minds of the people: This is one of the important facts about the visitor
attractions. The manmade or natural constructions and the scenic beauty of the surroundings add
an extra importance of the tourist attraction. For this reason many tourists from across the world
arrange their tour and travel the world (Tosti-Kharas, Lamm and Thomas, 2016).
History relives: With the help of the historical visitor attractions the history is kept alive among
the memories of the people. The historical facts and the specialty of the spot become popular
when many tourists come and visit the place.
Job opportunities: Many people spend their lives depending on the earnings from the tourists. It
means that the tourists choose the destination to travel and spend money. The place of the
attraction creates career opportunity for many people. The security of the attraction, the
maintenance person of the attraction and many other workers like, cleaning staff, management
staffs earn money depending upon the money of the tourists.
The tour and travel industry: Tour and travel industry is a big and famous industry in the
world market. The country which has more attractions to visit can be considered as a wealthy
country. Normally the sea and the hill sides have the ability to attract the people in any time of
the year. The seasonal attractions specially the attractions that are dependent on the cultures of
the locality have more attractions and the tourists often favor this type of tour and they will visit
the attraction. It will help the tour and travel industry in the most effective way.
The relation among the different people: This is one of the most renowned importances of the
attraction that these attractions have the ability to bring all the culture under one shade. It is
obvious that there are different types of people with different culture visit the attraction while the
people of different culture meet the different cultures, lifestyles of other people.
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Visitor Attraction Management
These are the importance of the visitor attractions that affect the mind of the people from all
around the world. Many people live their lives while the other people fulfill their desire by
travelling all around the world in order to visit the attractions.
Task 2
2.1 The needs and motivations of different visitor types
These two factors play a decisive role in the field of travel and tourism. It can be said that the
visitors have different choices according to their mentalities and motivations by other people or
reputations.
Need
The need of the people to visit the attractions depend on a few facts like,
History seeker: This type of people always looks to attend the historical places in order to seek
knowledge about the history. The taste and the choices of these peoples always favor the history.
The specialty and the attractive features of the attractions draw many people from every part of
the world.
Culture lover: The culture loving people always favor to attend the manmade cultural
attractions. They are always aware of all the cultures from around the world and they try to visit
every single of them. These people have always kept the cultural attractions in the first place of
their priority list.
Scenic beauty lover: There are another group of people who always look for scenic beauty. The
calmness and the natural beauty of the scene attract the people across the world to visit the
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Visitor Attraction Management
attraction. These types of people prefer the coastal and the mountain areas to go. It can be said
that these types of people always look for the natural environment where there are no one to
disturb them.
Motivation
There are many ways through which the tourists can be motivated to choose the destination to
travel. A tourist always looks for better places and better attraction to travel. The tourists who
don’t have any specific choice about their travel and tour always look for suggestions from the
others. That is the place where the fact of motivation comes into play,
Past experience: The people can be motivated by their past experience or anyone else’s
experience. They may take decision depending on the experiences of different people.
Reputation: The people who plan to make any tour are always very selective in the field of the
attractions and the accommodations. The reputation of any particular attraction can play a vital
role in choosing the destination for travel. The people always take the details and the
specifications of the place before making any sorts of travel (Wright, 2015).
Packages of the travel company: There are many people in the market who depend on the
travelling companies in order to complete their tours and the travels. In this case the company
decides where the tour is going to happen. Depending on the amount of the packages tourists are
motivated to take part in the tour.
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Visitor Attraction Management
2.2 Impacts of tourism on visitor attraction in London
There are many impacts of tourism in the visitor attraction. There are many visitor attractions in
London, UK. It has been described earlier that the maximum numbers of attraction in London are
handmade. The impacts are as follows,
Environmental impact: There are many people in London say that the environmental impact of
tourism in the attractions is positive. It has mainly been at the time of the Olympic Games that
took place in London in the year of 2013. The main motto of UK government is to represent
London as a tourist friendly spot in order to increase the economy of the country.
Local impact: The impacts of the business have many advantages but along with that there are
disadvantages as well. The disadvantages are heard from the local people and they said that the
air pollution, noise pollution and traffic pollution are there in the list of disadvantages of the
company.
Economic impact: This is the most crucial and the most positive impact of tourism in the field
travel and tourism in London (Morris, 2010). Many surveys have confirmed that the economic
condition of the country has been increased due to the travel and tourism business.
Sociocultural impacts: This impact mainly says about the relation and the communication
among the local people and the tourists. The local people and the people, who have come to visit
the attraction, feel happy to be introduced to new cultures.
2.3 The effect of different theories of tourist motivation on the management of visitor
attractions
There are many theories of tourists’ motivation and depending on which the management of the
visitor attraction get affected. The theories are as follows,
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Visitor Attraction Management
Push and pull motives
The push factor here is mainly described as the motive that derive a particular tourist away from
home whereas the pull factors are the motives the tourists are derived a tourists towards a
destination. The push factors actually represent the socio-psychological needs of a person while
the person is in a tour or travel. The pull factor actually motivates a person to reach a particular
destination.
Tourist ladder
This theory actually says about an experienced tourist. It has explained that the tourists who have
a longer experience are often changed. This can be measured after making a comparison with the
people who have a little bite of experience. This theory of the tourists’ motivation is not
applicable for many of the organization.
Decision making process
In this case the tourists who have travelled to particular location more than once, he or she might
not show interest to visit the same place again. There are various travel destinations to choose
for. To select a particular place among the m the following methods must be followed.
 Total set
 Awareness set
 Available set
 Possible choice
 Decision
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Visitor Attraction Management
These are the main theories of motivation. Depending on these theories the tourists decide
attractions that must be visited. The choices and the priorities of the tourists are elaborated
through the theories where the tourists select particular attractions to visit.
Task 3
3.1 The processes and the potential issues involved in the development of visitor attractions
There are various processes and potential issues that are involved in the development of the
visitor attraction. The process of building the visitor attraction is directly linked up with the type
of the attraction. If the attraction is historic then there is no way to build it all over again. It just
needs a proper care in order to maintain the attraction. The cultural and the manmade attractions
are the ones that need processes to build. While building the attractions the builder must keep the
demand and the choices of the customers in mind. The tourists mainly prefer attractive features
of the attraction. Moreover the rules and the regulations of the government and the local culture
must not be harmed while building the attraction (Bassi et al., 2010). The main process of
building an attraction depends on these things.
There are many potential issues while developing a visitor attraction. The issues are as follows,
 Developing an attraction needs a proper space where the attraction will be built. It means
that the authority that has the responsibility to build the attraction must go through all the
documents and the papers of that particular place. It should be done in order to get the
permission to build the attraction.
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Visitor Attraction Management
 The authority must not harm any environmental stability while developing the attraction.
There are many people in the society who do not like the attraction to be built in their
locality. It can be said that the local people must be agreed with the decision of
developing the attraction.
 The work must be divided among the workers in the most proper mannerism in order to
avoid the conflict among them. The workers must get the desired money and all kinds of
facilities to develop the attraction. This can only be done if an eligible management team
takes the responsibility to build the attraction (D. A. Hadfield, 2013).
 There are many organizations that may rise about the authority of the development. Some
of them can say that they have the responsibility to maintain the attraction. In this way a
conflict can be occurred among many management teams In order to seek responsibilities
of the attraction (Demirtaş, Özdemir and Küçük, 2016).
Task 4
4.1 Different visitor management strategies
There are many visitor management strategies depending on which the visitors in the attractions
are managed. This is mainly done in order to maintain a perfect environment inside or outside
the attraction. The strategies are as follows,
 Reduced use of the protected area: In this stage of the management the managers of
the attraction must be aware of the situation that the tourists must not enter the protected
area every now and then. Moreover the authority must set a penalty system. If anyone
tries to use the area then he or she will be penalized.
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Visitor Attraction Management
 Reduced use of the problematic area: The proper information about the problem and
the alternative areas must be taken under the matter of concerns. The visitors who come
to visit the attraction must not cross the border line of the problematic areas.
 Modifying the location: the areas which are problematic must be modified accordingly
to start the full business flow. It can be said that if the attraction must not contain
problematic situation for a long period of time.
 Modifying the time of use: The time when the attraction will be used must be set
according to the demands of the customers or the tourists.
 Modifying the behavior of the customers: In this filed then behavior of the customers
must be modified in order to make the attraction more effective to the customers.
 Modifying the expectation of the customer: Being a visitor every customers have their
own expectations as far as their choices are concerned. Depending on which the builders
build the attractions.
 Increase the resistance of the resource: The attractions have many resources that will
attract the customer towards the attraction and the attraction will continue to make the
business run in the field.
4.2 Management techniques in relation to sustainability
There are several of management techniques through which the sustainability of the attraction
will be increased. Among the various techniques in the field the attractions must follow the best
way to sustain the attraction. There are various management processes through which the
sustainability of the attraction will be maintained.
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Visitor Attraction Management
 It must be kept in mind that the responsibilities to take care of the attractions must be
given to the proper hands. It can be said that a proper technique to sustain the attraction
can bring all the positivity in the attraction’s environment
 There are many conflicts among many organizations in order to decide the rights to take
the responsibilities of sustaining the attraction. This is a crucial factor as far as the
environments of the attractions are concerned (Park et al., 2015).
 The attraction must be remained close for a time period where all the necessary
development must be done in the attraction in order to create a perfect environment
around the attraction
 In the cases of the historical attraction it is necessary to take extra care. It is so because
the historical monuments are considered as the assets of the government. In this case the
government must take all kinds of necessary decisions in order to sustain the structure of
the attraction.
These all are the management strategies that must be implemented while taking care of an
attraction. It is necessary to develop a perfect team who will only supervise the overall
structure of the attraction. This will make the attraction to be in the good shape and the
tourists will be continuing to visit the attraction. If there is a good impression concerning the
structure of the organization then the visitors will prefer that particular attraction to be
visited. It can be said that depending on the reputation of the attraction the tourists decide
whether to go for the attraction or not.
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References
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D. A. Hadfield, (2013). Bringing About Change:. Shaw, 33(1), p.211.
Demirtaş, Z., Özdemir, T. and Küçük, Ö. (2016). Relationships between Bureaucratic
Structure of Schools, Organizational Silence and Organizational Cynicism. Educational
Administration: Theory and Practice, 22(2).
DeNisco, S. and Barker, A. (2013). Advanced practice nursing. 1st ed. Burlington, Mass.:
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Morris, J. (2010). Going for gold. 1st ed. Tuscaloosa: University of Alabama Press.
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Paul, C. (2011). Alert and ready. 1st ed. Santa Monica, Calif.: RAND Corp.
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Tosti-Kharas, J., Lamm, E. and Thomas, T. (2016). Organization OR Environment?
Disentangling Employees Rationales Behind Organizational Citizenship Behavior for the
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Wright, C. (2015). Book Review: This changes everything: Capitalism vs. the
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