Sustainability of Historical Attractions

This assignment delves into the crucial topic of sustainability within historical attractions. It examines various management strategies that can be implemented to ensure the long-term preservation and viability of these valuable sites. The document emphasizes the need for a balanced approach that considers both economic and environmental factors, recognizing the unique challenges posed by preserving historical monuments. It suggests delegating responsibility to specialized teams and potentially implementing temporary closures to facilitate sustainability improvements.

Visitor Attraction Management
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Visitor Attraction Management
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Visitor Attraction Management
Contents
Task 1...............................................................................................................................................3
1.1 The overlap of visitor attraction about particular types of attraction................................3
1.2 Analysis of the importance of different visitor attractions....................................................4
Task 2...............................................................................................................................................5
2.1 The needs and motivations of different visitor types.............................................................5
2.2 Impacts of tourism on visitor attraction in London................................................................6
2.3 The effect of different theories of tourist motivation on the management of visitor
attractions.....................................................................................................................................6
3.1 The processes and the potential issues involved in the development of visitor attractions...7
Task 4...............................................................................................................................................8
4.1 Different visitor management strategies................................................................................8
4.2 Management techniques in relation to sustainability.............................................................8
References...................................................................................................................................9
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Task 1
1.1 The overlap of visitor attraction about particular types of attraction
VisistBritain is one of the famous company in London. There are many tours and travel
companies all around the UK. These companies arrange all kinds of tours and travel for the
people of Britain and from the rest of the world. Anyhow there are many attractions in Britain
and the rest of the world. It can be said that the types of attractions have different varieties
(McKercher, 2016). The varieties are as follows,
 Cultural monuments
 Art
 Architecture
 Museum
 Local traditions
 Important historical monuments and political sites.
 Music and drama
Depending on the types of attraction the main overlapping situations rise. It means that the
tourists of Britain and from the rest of the world favour different types of attraction to be visited.
In this scenario, the attractions get their particular feedback depending on the structure and the
features to attract the tourists. It can be said that depending on the feedback and the favours of
the tourist's many attractions are built in different part of the UK and the various countries. Here
comes the overlapping situation where many attractions are built with same sorts of
characteristics. There are different manmade attractions in Britain. The tourists from every
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corner of the world including the tourists of Britain come to visit this attraction in order to fulfil
their personal desires (Williams, 2011). The attractions those are famous in Britain are,
 The National Gallery
 The Modern
 Blackpool Pleasure Beach
 The British Museum
 The Science Museum
 The Natural History Museum
 The Tower of London
 The London Eye
 The Victoria and Albert Museum
 The National Portrait Gallery
One research has shown that the tourists from Britain and the different part of the world favour
to visit the first four attractions. In these places, the tourists try to visit, and the overlapping
situation happens. This overlapping situation is not the matter of concern here. The managements
of different attractions have taken a close look at the choices and the favours of the tourists and
have built many identical attractions in different parts of the world. This is called the overlap of
attractions. Different tourists have shown their interests in different attractions depending on
their personal criteria and demand, and the developer or the constructors have fulfilled their
choices accordingly, and the overlap occurs.
1.2 Analysis of the importance of different visitor attractions
Attractions are the places where people come to spend their holidays. There are different types of
attraction that fulfil the desires of different people. That is where the main importance of the
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attractions lie. It can be said that there are different aspects where the attractions play vital roles.
This can be elaborated through the description of the importance of the attractions (Larson,
Pillsworth and Haselton, 2012).
Keeping the history alive
There are many historical monuments that have been the attractions for many tourists. There are
many history lovers those mainly prefer the historical attractions. Depending on their choices the
authorities of different historical attraction have started to take extra care of the monuments. Not
only the tourists’ choice but the culture of the country can be elaborated through the historical
monuments. So this is really important to save the monuments in all possible ways.
The role of the attraction in the people’s mind
It is obvious that the attractions are mainly built to make a proper business, but the facts and the
concerns of the different tourists from all around the world are also kept in mind while
maintaining or building the attractions. It can be said that the tourists from all around the world
often favour going to holidays. So the attractions are the most crucial facts here that attract the
tourists. People want to take from the scheduled life and want to travel the world. In this field,
the attractions play the most vital role, and the tourists are pulled towards the destinations of the
attractions.
The Tour and Travel industry
Many tours and the travel industries of the world directly depend on the attractions and their
types. The tourists come to take the servitude of the companies to complete a successful tour. In
this case, the choices of the customers play a vital role for the company to arrange the destination
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of the tours and the choices of the tourists are directly dependent upon the attractions. So it
means that the business of tour and travel indirectly depends upon the attractions and their types.
Cultures
The tourists visit different states and countries to visit the attractions. The local people of the
attractions may have a different culture where the tourists meet the specifications of different
cultures. This is important from the tourists' point of view. They gain knowledge from the
attributes of the cultures, and different types of people get to know each other very well (Usunier
and Lee, 2009).
Job opportunities
The job opportunities are the crucial facts in this case. The states or the countries have many
attractions can be considered as the most wealthy states concerning the tour and travel industry.
It can be elaborated in this way that the local people around the attractions get the scope to take
care of the attractions and the government gives all kinds of support to the people to take perfect
care of the monuments or other attractions. It can be said that the hotels and the restaurants
around the attraction are the main business and the main source of income of the local people.
The risk of unemployment decreases due to this, and that is where the importance of the
attraction lie.
Task 2
2.1 The needs and motivations of different visitor types
It is obvious that the tourists may have different choices depending on the conditions. The
choices are mainly based on the mentalities and the motivations of the people. The facts can be
described in the following ways,
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Needs
The needs of the tourists may depend on the facts like,
Culture lover: There are many tourists who favour different types of culture across the world. In
this scenario, the needs of these tourists can be reached by the manmade attractions only. The
authorities or the developers mainly concentrates on the choices of the tourists and build the
attractions. The tourists search for the right kinds of attractions before making any tour, and if
the manmade attractions fulfil the needs of the customers, then they arrange their tour in that
particular place of attraction.
History Seeker: In this scenario of the attraction the tourists mainly favour the historical places
and the monuments. It can be said that the historical places and the monuments attract the
tourists who favour the historical attraction among them all. In this stage, the tourists are brought
to visit the historical attractions to fulfil their desires.
The tourists who favour the scenic beauty: The hills and the mountains and many more natural
beauties are considered to be the places where the tourists will get the scenic beauty. The silence
of the mountains, the breeze in the sea and the scenic beauties in the country sides attract the
tourists in an effective way. In this scenario, the hotels and the restaurants around the attraction
are also in the matters of concerns for the tourists.
So these are all the needs of the customers, and the needs must be fulfilled in order to fulfil the
desires of the customers. It is justified that different attractions have different scenic beauties and
specifications or culture. The tourists favour the attraction depending on their personal needs and
the motivation from the other people who have experienced the attraction before. Here comes the
fact of motivation (Graves, 2016),
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Motivation
Motivation is the psychological fact depending on which people may take decisions. In the field
of tour and travel, this psychological fact is also very important. There are many attractions in
the different part of the world as it is said earlier. The people who have already experienced the
beauty and the specifications of the attraction can play a vital role in the field of motivating other
tourists. The experienced people give the suggestion to the tourists who are planning to make a
tour. The motivation can only be given to those people who have same favours as the
experienced people or those who do not receive any favours at all. Depending on the suggestion
and the description from the experienced people the planning is done. The motivations mainly
depend upon few facts like,
 Experience of the people
 The reputation of the attraction
 The packages of the travel companies
2.2 Impacts of tourism on visitor attraction in London
There are many impacts of tourism in the visitor attraction in London. VisitBritain has been a
famous tours and travel company in London and has witnessed the impact of tourism on the
attractions. Most of the attractions of Britain are handmade, and the people of Britain prefer the
attraction in many ways. It has been discussed earlier that there are four main attractions where
the tourists favour to go. The impacts in this scenario can be elaborated in the following ways,
Environmental impact: It can be said that the environmental impact in the UK especially in
London is positive. It means that the tourism has not affected the environmental conditions of
UK. It has been seen that at the time of Olympic in the year of 2013 UK has made a huge profit
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in the tourism field. The main motto of the UK government is to represent the country as the
tourist friendly field to increase the economy of the country (Hamilton, 2016).
Local impact: There are advantages and disadvantages of tourism that can be taken under the
matters of consideration. It is the feedback of the local people that the exchange of culture is
good, but the tourism often becomes the reason of pollution. The attractions often get polluted by
the activities of the tourists, and this must be avoided in order to maintain a proper environment
around the attraction spot (Kim, 2012).
Economic impact: This is the most happening and crucial impact of tourism on the attractions
of London. The earnings that are made from the tourists help the management department of the
attractions in every possible way. It is so because they invest the money in the development or
repairmen of the attractions.
Sociocultural impacts: This is another important impact that mainly affects the local people
around the attraction and the tourists in every possible way. It can be said that the people and the
tourists feel happy to be introduced to new cultures.
There are many attractions in London where the impacts can be seen. The London Eye, The
Tower of London, The British Museum are the main attractions where the people and tourists
favour to visit the most. The impacts over these places make differences in the structure and the
environmental condition of the attraction.
2.3 The effect of different theories of tourist motivation on the management of visitor attractions
There are few theories upon which the motivation of the tourists is dependent. The management
of the visitor attraction also gets the affection based on these theories. The theories can be
described in the following ways,
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Tourist ladder: In this theory, the explanation is actually about the experienced tourists. It
means that the tourists who have long experiences in the tourism field often change their
behaviour and the choices. The tourists who have little experience do not change their tastes and
priorities. Although, this theory of tourists' motivation is not applicable to many organisation.
Decision-making process: In this case, it is to consider that the tourists who have travelled a
particular destination once, will not favour going to the same place consecutively. There are
many destinations in every part of the world where the tour can be made. To select a particular
destination, the tourists must consider the following methods,
 Possible choice
 Awareness set
 Total set
 Available set
 Decisions
Depending upon these sets the tourist may decide their place to visit.
Push and pull motives: The push factor here mainly describes the motive of the tourist that
derives him or her away from home, and the pull factor is the motive by which the tourists are
derived towards the destination. The push factors represent the socio-psychological needs of a
tourist when the person is in the middle of a particular tour.
3.1 The processes and the potential issues involved in the development of visitor attractions
There are various processes and potential issues that are directly or indirectly involved in the
development process of the attraction. The developer or the manager who has the responsibility
to maintain or develop a particular attraction must keep few things in mind. Suppose if the
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attraction is a historical monument then it is not needed to build the attraction all over again.
Proper maintenance and development in few areas can make the attraction perfect for the
tourists. Secondly, the attractions which are manmade must be constructed keeping the demands
and the choices of the customers. In this field, the developer or the constructor must be specific
enough concerning the culture of the local community. The culture of the local community must
not be harmed while building the attraction. Moreover, the developer or the manager of
development of a particular attraction must include some exciting features in the attraction in
order to seek the attention of the tourists. There are many potential issues while building or
maintaining the attractions. The issues are as follows,
 The attraction needs a proper space to be built. It means that the space of the attraction
should fulfil all the development criteria of the attraction. The papers and the documents
of that particular place must be in right position. The government may take queries about
the construction where the legal papers and the documents will help the management
department in all possible ways.
 The decision and the permission of the local people must be taken before building the
attraction. It is so because there are many people in the local community who may not
like the attraction to be built in their locality. So it is necessary for the authority of the
attraction to make a deal with the local community (Mowbray, 2010).
 The amount of work must be divided among the workers in an equal way. This is must
just to avoid the conflict among them. If the management wants to develop the attraction
without any interaction, then it is necessary for them to fulfil all the requirements and the
criteria of the workers.
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 In the case of maintaining a historical attraction, a common conflict often occurs. In this
situation many management teams that show their right of maintenance and the situation
becomes complicated. It requires the involvement of the government in order to avoid the
conflict among different management teams (Belbin, 2011).
Task 4
4.1 Different visitor management strategies
There are many visitors from every corner of the world who travel the world just to visit
different attractions. There are various processes by which the visitors are managed in the
attraction field. The processes are mentioned below,
 Reduced use of the protected area: There are many protected areas in the attractions
where the tourists try to visit due to their curiosity. The management of the attraction
must take care of the situation I the most effective way I order to guard the protected
areas from the tourists. The authority of the attraction may set a penalty system and if any
tourists want to visit the protected areas
 Modifying the locations: The areas where the problem rises must be avoided at once in
order to maintain the flow of the business. It must be done at once so that the tourists
don’t face any problematic situation after visiting the attraction.
 Modifying the time of use: In this part of the management, the modification must be
done in setting the time of visiting the attractions. The time must be set according to the
demands of the customers in order to satisfy the customers.
 Modifying the behaviour of the tourists: In this part of management, it is necessary to
maintain the behaviour of the tourists. This must be done for the sake of the attraction
and the sake of the business flow (Lee, 2010).
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 Increase the resistance of the resources: In this field, the resources of the organization
must be increased in order to continue the business run.
4.2 Management techniques in relation to sustainability
There are several management techniques that help the authority of the attraction to increase the
sustainability of the attraction. There are various techniques to increase the sustainability of the
attraction among them the best techniques are followed,
 The responsibilities to increase the sustainability must be in the proper hands. This must
be done keeping the flow of the business in mind.
 There are many management teams who are ready to take the rights of maintaining the
sustainability of the attraction. The right must be given to the proper hands in order to
increase the sustainability in the most effective way.
 To increase the sustainability of the attraction, it must take time. It means that the
attraction must remain close for a period in order to complete the process of increasing
the sustainability.
 In the field of the historical attractions, the management must take serious care while
increasing the sustainability. The historical monuments are the assets of the government,
so it requires extra care to increase the sustainability of the attraction (Busch and
Anderberg, 2015).
These are the exact management process by which the sustainability of the attraction can be
increased. This is very important from the business point of view. The attractions must get all the
assistance from the management team in order to be maintained and in the development process.
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References
Belbin, R. (2011). Management teams. 1st ed. Amsterdam, Heidelberg [u.a.]: Elsevier.
Busch, H. and Anderberg, S. (2015). Green Attraction—Transnational Municipal Climate
Networks and Green City Branding. Journal of Management and Sustainability, 5(4), p.1.
Graves, L. (2016). Anatomy of a Fact Check: Objective Practice and the Contested
Epistemology of Fact Checking. Communication, Culture & Critique.
Hamilton, S. (2016). Trucking Country. 1st ed. Princeton, NJ: Princeton University Press.
Kim, J. (2012). Advances in nanotechnology and the environment. 1st ed. Singapore: Pan
Stanford.
Larson, C., Pillsworth, E. and Haselton, M. (2012). Ovulatory Shifts in Women’s
Attractions to Primary Partners and Other Men: Further Evidence of the Importance of
Primary Partner Sexual Attractiveness. PLoS ONE, 7(9), p.e44456.
Lee, G. (2010). Employee Flow as an Integrated and Qualitative System: Impact on
Business-to-Business Service Quality. Journal of Business-to-Business Marketing, 17(1),
pp.1-28.
McKercher, B. (2016). Do Attractions Attract Tourists? A Framework to Assess the
Importance of Attractions in Driving Demand. International Journal of Tourism Research,
19(1), pp.120-125.
Mowbray, M. (2010). What became of The Local State? Neo-liberalism, community
development and local government. Community Development Journal, 46(Supplement 1),
pp.i132-i153.
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Usunier, J. and Lee, J. (2009). Marketing across cultures. 1st ed. Harlow: FT Prentice Hall.
Williams, C. (2011). Existential reasons for belief in God. 1st ed. Downers Grove, Ill.: IVP
Academic.
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