Brazilian Culture - Assignment

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Added on 2020-11-12

Brazilian Culture - Assignment

Added on 2020-11-12

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Analysis of adestination -Brazil

INTRODUCTIONTourism is referred to as activities performed by people in form of travelling and stayingto other places that is outside their home environment for leisure, business or other purposes fornot more than a consecutive year (Cooke and Alcadipani, 2015). In addition to this, tourismindustry refers to sectors that enables tourist to travel to a particular destination or those who arepart of a product at a destination (Duarte and Peters, 2018).In following report, history of Brazil tourism and tourists attraction towards Favelas havebeen discussed. This assignment also highlights on culture of Brazil that attracts tourists towardsthem. Furthermore, mega events of Brazil has also illustrated in report.MAIN BODYTouristDestination is that place where people show interest to visit because of its naturaland cultural value (Fausto, 2014). Thus, place with its earthy or built beauty that offers leisureand amusement and have historical significance mainly attracts tourists. Tourism has beengaining more attention among governments and non governmental organisations in recentdecades.History of BRAZIL TourismBrazil was established in 1500 and it was started with indigenous people in Brazil(Fazito, Scott and Russell, 2016). It came into action after fleet was commanded by diplomatnamed Pedro Alvares Cabral of Portuguese on its way to India. He landed in Porto Seguro, thatis between Salvador and Rio de Janeiro. The diplomat is now Federative republic of Brazil oncontinent of South America. The Portuguese reportedly found native Indians numbering around& million.Thus, in older times there were movements in nomadic people from one part to anotherso in history it is mentioned as History of Human movement. And these movements includestravelling of people from one part to other in search of work, to engage in warfare, to buildcolonies in different parts or to make permanent homes to that place (Frenzel and et.al., 2015).Therefore, if there is migration between places, people carry their culture with them. This is doneto influence the people of migrated places. Besides these human movements, adventurousexplorers like Colonel Percy Fawcett also explored country which is one of the part of humanmovement. He went in search of lost city, but instead of finding it he himself got lost. Most

settlers preferred coastal areas and few selected hinterlands. Due to this human movement,tourism developed in England in 19th century. Portuguese explorer came to Brazil in search of wealth for which they explored manyparts. They came to make money from what country produce and then convert indigenous peopleinto Christianity. This new territory faced various internal and external challenges. Initially, theycouldn't establish strong central government in subcontinent. Thus, Brazil is leading country withthe highest economic growth in years (Grix, Brannagan and Houlihan, 2015). It is secondinternational destination in South America and third most important in Latin America.Portuguese created an image of Brazil when they were travelling over there. The image that wascreated before is still same and used by tourist industry. Hence, image that was created showedas tropical heaven where people staying are as wild as in jungle. Later, African slaves wereimported to Brazil as a labour force by Portuguese. All such kinds of movement of humans fromvarious parts like Europe, Asia and middle east resulted in a society with various cultures. Thus,it later stated as multicultural society where various people got situated. It was obvious thattourists like to see history and culture as per popularity of destinations. So they used this cultureas a part of product which they sell to tourists in terms of economy. For example- visitingindigenous people in jungle and watch their dances and buy their products that is hand made is apart of Brazilians. Tourists love traditions and dresses, people of Brazil use this as a product thatraises their economy and standard of living (Gruneau and Horne, 2015).It has been claimed that tourism first started from Rio de Janeiro when rich and royalfamily of Portuguese migrated and started living their lives at that place (Tourism, 2018). Sogovernment of Brazil and tourism authorities planned to make Rio de Janeiro more attractive sothat people gets attracted towards it. Further, government gave attention towards facilities oftourist destination. They built airports, hotels and other facilities. They found that there are priorneeds of educated employees in tourism industry. Thus, Government started providing them withtrainings so that tourists gets attracted towards them.Well, in 2005, Rio de Janeiro and Salvadorwere those cities where people visited most for purpose of leisure trips. The most popular wasRio de janeiro were they visited for business trips.Tourist attraction in Rio de Janeiro (Brazil)Rio de Janeiro is second biggest metropolis in Brazil which receives majority foreigntourists (Larkins, 2015). This destination offers attraction of different types as beaches, Christ,

redeemer statue, sugar loaf, forest and slums. The main attraction in Rio De Janeiro is slums thatis known as Favela (Favela BRAZILIAN SHANTYTOWN, 2018). These are areas where poorpeople lives in who has low income and low standard of living. It is a residential area having 60or more families with lack of basic amenities. Hence, main reason for these towns are because ofpeople who have been migrated from different countries in search of work. Favelas are built onedge of big cities. It is difficult to get out or in at such area as they are built on steep hills that hasengaged street. There are some peoples in this area whose houses has been destroyed innineteenth century during war. Such housing mainly begins with makeshift structures that arefashioned from wood scraps and daub. Hence, there exist a wide variety of small businesses inFavela. Various crimes takes place in those areas as they have been dominated by gangsimmersed in illegal drugs and trafficking so they receive a great deal of attention from Police.Favela tourism has grown into a legitimate global industry that brings a million of touristsevery year (Maiello and Pasquinelli, 2015). Various tour operators are now offering visits tofavelas. It is one of most well known tourist attraction in Brazil. It has been analysed that doubledigit of tourist visits slum. Rochina and Vidigal were illegal settlements and has best views ofcity. It also consists of unique tourist points such as Sao Daniel Projeta Church in Manguinhosthat was designed by Oscar Niemayer and bronze statue of Michael Jackson in Santa Marta(Mason, 2015). Here, singer has also recorded video clips. They are also associated with variousforms of culture that is popular such as samba schools, hip hop and street art. Tourists mainlyattract to such places to see how people live that differs from their standard of living. Theoperators of tours attract people rather than favella dwellers. This operator arrange tours forpeople and decide about information provided to them about slum areas. The main reason forwhich tourists visits there just because they are known internationally by film City Of God.Seeing images of such areas has also provoked desires in many international tourist to go andvisit such places by self.Furthermore, tourist has to face various types of risk while visiting such low class areas(Matheson, 2015). A German tourist visited with his friend was shotted. They saw a man with agun and started running so he was shotted twice. As there is increased number of tourism inBrazil, number of crimes takes place in slums like robberies, murders, rapes etc. thus, touristoperators can not provide jobs to them as they don't have sufficient qualifications as to guideinternational tourist. Basically, because of languages they don't speak much with favela dwellers.

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