Analysis of Supply Network

ANALYSIS OF SUPPLY
NETWORK

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Analysis of the supply chain of the organisation.........................................................................3
IT systems:...................................................................................................................................6
Strengths and weaknesses............................................................................................................7
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Analysis of supply network can be understood as the way logistics and purchasing,
distribution and outsourcing of products are facilitated among company business services. There
are various innovative models within supply chain models through which global business
parameters are developed, practical parameters can be implemented for efficient supply network
with various strengths and weaknesses. Report explains analysis of supply network within
company business framework through various parameters and networking chains to reach high
quality standards of customer focused services (Lu & Shang, 2017). Woolsworth is one of the
most trusted Australian chain of supermarkets and grocery stores offering various products
portfolio and services of innovative products and forms 80% of Australian market. Report
explains various patterns of supply chain theories within current supply network in company and
how it has benefited business in gaining strong market position for long term efficiency through
which various profitability goals are developed among sales management objectives with high
functional units and smooth supply chain as an asset, is established among customers market
share. Report brings forward various management activities and innovative strategic marketing
undertaken by Woolsworth to enhance its supply chain networking with large focus towards
establishing high quality benchmarks through which higher gaols can be structured for long term
powerful position within company networks.
MAIN BODY
Analysis of the supply chain of the organisation
Woolworths has been one of the most popular companies in the retail sector of Australia as
well as New Zealand. There are many factors related to the company that puts it at the top spot
and it is not easy to maintain the company at such a huge level (Dubey, & et.al., 2017). Despite
having multiple numbers of stores, the fact that all of its stores are properly stocked with the
necessary products is only due to the extremely efficient supply chain that they use. The owner
of multiple sub brands i.e. Woolworths redesigned its supply chain strategy and now it is based
more on the direct store delivery system.
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Figure 1: Supply Chain Management at Woolworths
Source: Australia’s Woolworths Chooses Supply Chain Management Platform, 2019
Based on the supply chain model that has been identified above, there are some major
departments that are being incorporated in the supply chain management at Woolworths and
these can be analysed in following manner:
Procurement: The procurement of the products that have already been manufactured and the
supplies for the vendors that need to be procured as raw material for further construction is
usually done on a local basis (Genovese & et.al., 2017). They identify domestic or local vendors
who can supply them the necessary goods and raw material at cheaper cost. This helps the
company in meeting multiple criteria of effectiveness in the supply chain i.e. it reduces their cost
of procurement and it also reduces the time taken for the availability of such resources. As the
per the Fisher Framework proposed in 1997, the efficient supply chain is categorised as one
where the availability of supplies or raw materials is as quick as possible and helps in the
meeting of the requirements of the customers. The framework further specifies that the retail
chain stores are aligned with the function supply chain as these are the goods that are required at
all times and therefore, the supply chain needs to be designed in optimised manner. The
decisions related to the sources or vendors from whom goods will be collected, the mechanism of
collection, the place of the delivery etc must all be determined very clearly (Fredendall & Hill,
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