Air Canada Airways System 04121 2/14/2020

ANALYSIS OF AIR
CANADA AIRLINES
System04121
2/14/2020

ANALYSIS OF AIR CANADA AIRLINES
1
Summary
The industry of airlines helps in providing the air transportation for the cargo and the
passengers by making use of the airplane such as the aircrafts and the helicopters and the
roots of this date spinal to 400 B.C. The first recorded flight was in the year 1783 when the 2
French discoverers hovered from the chief hot air inflatable (Shobeiri, Mazaheri, & Laroche,
2014).
The airline industry is constantly growing and has contributed a lot in the last 20
years, the request for aircraft travel is predictable to upsurge by an average of 4.3% over the
next 20 years the mid-air transport industry will be able to contribute in the future: 15.5
million direct occupations and 1.5 trillion dollars of GDP to the world
The company taken is AIR CANADA, it is a flag transporter and also one of the
major airlines of Canada when compared to the fleet size and the travellers carried, the
airlines was originated in the year 1937 and it focuses on providing scheduled and charter
sir transport for the passengers and the cargo. (Pearson, & Merkert, 2014).
MARKET SEGMENTATION
PRIMARY TARGET AUDIENCE SECONDRY TARGET AUDIENCE
 It covers the affluent community of
Air Canada loyal owners, executives
and decision-makers and their travel
deals • Demographic: 49 is the
average age Female: 55 percent Male:
45 percent • Training and
Employment: 42 percent •
Executives, skilled owners, Booking
habits: Book through the secretary
Looking for comfort, convenience,
The secondary target audience is a group of
upscale travellers that travel for leisure
purposes.
 Demographic: Age: 25+ (millennial
and boomers)
 Income: $50 000+

ANALYSIS OF AIR CANADA AIRLINES
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 upscale service Active on Twitter and
Facebook Vacation Travel 50%
 vacations trip inside Canada 24%
Geographic
The essence of air travel is essentially logistics and without mentioning the
environment, it's very hard to talk about the industry, the airline industry just doesn't have to
cater to passengers in terms of geography, the industry is focused on getting customers from
where they are to where they want to be. Internationally speaking, Canada has minor
disadvantages as opposed to other developing nations because of the location.
Air Canada airline's marketing segmentation can be considered a very complicated one,
which is also based on the fact that the segments have different desires, aspirations and
specifications. The airline primarily adopts behavioural segmentation for the selection of the
target market.
Air Canada sees it as the airline service that aims to provide constant comfort to the highest
standard and world-class services, apart from this protection is another thing that comes to
the fore. This is also seen as trendy airlines with which the passengers would like to be
associated, Air Canada's target market are corporate travellers traveling in or outside Canada,
this is further alienated into daily travellers, conference travellers and alternative business
travellers, and the airline also targets leisure travellers.
Besides this, it breaks down into the weekend tourists and several tourist destinations.
That airline's target audience doesn't vacillate to pay for the services these airlines offer