Air Canada Airways System 04121 2/14/2020

The airline industry is constantly growing and has contributed a lot in the last 20 years, the request for aircraft travel is predictable to upsurge by an average of 4.3% over the next 20 years the mid-air transport industry will be able to contribute in the future: 15.5 million direct occupations and 1.5 trillion dollars of GDP to the world The company taken is AIR CANADA, it is a flag transporter and also one of the major airlines of Canada when compared to the fleet size and the travellers carried, the

ANALYSIS OF AIR CANADA AIRLINES
System04121
2/14/2020

ANALYSIS OF AIR CANADA AIRLINES
1
Summary
The industry of airlines helps in providing the air transportation for the cargo and the
passengers by making use of the airplane such as the aircrafts and the helicopters and the
roots of this date spinal to 400 B.C. The first recorded flight was in the year 1783 when the 2
French discoverers hovered from the chief hot air inflatable (Shobeiri, Mazaheri, & Laroche,
2014).
The airline industry is constantly growing and has contributed a lot in the last 20
years, the request for aircraft travel is predictable to upsurge by an average of 4.3% over the
next 20 years the mid-air transport industry will be able to contribute in the future: 15.5
million direct occupations and 1.5 trillion dollars of GDP to the world
The company taken is AIR CANADA, it is a flag transporter and also one of the
major airlines of Canada when compared to the fleet size and the travellers carried, the
airlines was originated in the year 1937 and it focuses on providing scheduled and charter
sir transport for the passengers and the cargo. (Pearson, & Merkert, 2014).
MARKET SEGMENTATION
PRIMARY TARGET AUDIENCE SECONDRY TARGET AUDIENCE
 It covers the affluent community of
Air Canada loyal owners, executives
and decision-makers and their travel
deals • Demographic: 49 is the
average age Female: 55 percent Male:
45 percent • Training and
Employment: 42 percent •
Executives, skilled owners, Booking
habits: Book through the secretary
Looking for comfort, convenience,
The secondary target audience is a group of
upscale travellers that travel for leisure
purposes.
 Demographic: Age: 25+ (millennial
and boomers)
 Income: $50 000+

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 upscale service Active on Twitter and
Facebook Vacation Travel 50%
 vacations trip inside Canada 24%
Geographic
The essence of air travel is essentially logistics and without mentioning the
environment, it's very hard to talk about the industry, the airline industry just doesn't have to
cater to passengers in terms of geography, the industry is focused on getting customers from
where they are to where they want to be. Internationally speaking, Canada has minor
disadvantages as opposed to other developing nations because of the location.
Air Canada airline's marketing segmentation can be considered a very complicated one,
which is also based on the fact that the segments have different desires, aspirations and
specifications. The airline primarily adopts behavioural segmentation for the selection of the
target market.
Air Canada sees it as the airline service that aims to provide constant comfort to the highest
standard and world-class services, apart from this protection is another thing that comes to
the fore. This is also seen as trendy airlines with which the passengers would like to be
associated, Air Canada's target market are corporate travellers traveling in or outside Canada,
this is further alienated into daily travellers, conference travellers and alternative business
travellers, and the airline also targets leisure travellers.
Besides this, it breaks down into the weekend tourists and several tourist destinations.
That airline's target audience doesn't vacillate to pay for the services these airlines offer

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This again breaks into weekend visitors and multiple destination passengers. Air Canada's
target audience doesn't vacillate to pay for the airline's treats.. It's the most powerful of its
kind in Canada and it has over 9 million members. The airlines in recurrent business
itinerants are very true for representation. To relaxation passengers, traveling reservation
systems, in-flight amenities, food, seat delivery, extra support services, actual high safety
records, etc. are the attributes that establish the crucial issues.
Delivering quality
The Priority Facilities of Air Canada are intended to simplify and enhance understanding of
the airport as a whole. As well as, you will be able to easily go through all the airport
procedures from the outset after you have cleared the airport.
Priority services by class:
The clienteles are provided with the travelling options in the following
 Premium Economy Class
 North America and Caribbean Business Class
 International Business Class
 Business Class - Transcontinental
The Air Canada altitude owners, star alliance gold member as well as holders of select
American Express, TD and CIBC Aeroplane branded credit cards also offer some priority
services.
From various studies it was seen that various replies from 11, 508 who hovered on a main
north American carrier This year, feedback shows that overall passenger satisfaction has
improved to 762, on-going a seven-year tendency of stable presentation upsurges.

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“With a solitary exclusion, carriers in Canada show consistent developments across all
the influences, from reservation a ticket to handling luggage, Operationally, it’s never been a
better time to fly. Passengers perceive better worth in ticket values, examination in has never
been calmer, travellers are more content with the real aircraft and carriers have better their
baggage-handling presentation (Campbell, Papania, Parent, & Cyr, 2010).
Distribution channels
The distribution platform of Air Canada is technology platform that helps in
enhancing the airline, transaction, booking and repairing competences for the Air Canada
Trade associates and bring a more modified knowledge for the clienteles.
Air Canada invitations trade associates which includes GDS's, travel agents, online
booking tools, aggregators and new technology providers who are interested in presenting
modified gratified, custom-made offers and bringing ground-breaking client involvements.
Yes, there is various Extra or Special Seating which can be taken by contacting Air Canada
Reservation
By contacting Air Canada Reservations, you may request:
 A seat:
 with lift able or detachable armrests
 with extra ground space to lodge a facility animal
 with better legroom if you have a bonded or powerless leg
 An adjoining seat for:
 A individual care associated or security assistant

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 A reader/associate if you are visually impaired
 An translator if you are hearing impaired
Technology
New technological advances
Biometrics
Biometrics has become less of a buzzword and more of a practice in the past year with a
variety of projects coming to fruition and trials being carried out around the world.
Blockchain
34 per cent of airports are considering blockchain research and development projects by
2021, according to SITA's 2018 Air Transport IT Insights.Customer service
The airline industry can minimize the frequency of many of these travel-related issues
if it adopts emerging technologies designed to not only reduce the rising stress levels of
passengers, but also to improve the efficiency of its own operations. Digitization of the airline
industry's ecosystem––from purchasing tickets to travel agents checking fare rules––is
desperately needed to provide customer (Li, Wang, & Cui, 2015).
Airline carriers need to rapidly integrate new technologies into their operations before
it's too late, or risk losing market share to rivals who really understand that a customer-
cantered culture will generate significant growth for their business and take necessary action.
One need not look too far to see what happens in other markets, where established companies
try to figure out

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Automating processes to ensure customer satisfaction and loyalty is certainly on the
minds of many airline executives. A recent Accenture report found that more than 85 percent
of airline execs said that technology-driven change will increase quite rapidly in this sector
over the next three years. The report also showed that nearly 40 percent of airlines understood
that the industry is on the years (Hartt, Mills, Mills, & Corrigan, 2014).

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REFERENCES
Hartt, C. M., Mills, A. J., Mills, J. H., & Corrigan, L. T. (2014). Sense-making and actor
networks: the non-corporeal actant and the making of an Air Canada history. Management &
Organizational History, 9(3), 288-304.
Campbell, C., Papania, L., Parent, M., & Cyr, D. (2010). An exploratory study into brand alignment in
B2B relationships. Industrial Marketing Management, 39(5), 712-720.
Shobeiri, S., Mazaheri, E., & Laroche, M. (2014). Improving customer website involvement through
experiential marketing. The Service Industries Journal, 34(11), 885-900.
Pearson, J., & Merkert, R. (2014). Airlines-within-airlines: A business model moving
East. Journal of Air Transport Management, 38, 21-26.
Li, Y., Wang, Y. Z., & Cui, Q. (2015). Evaluating airline efficiency: an application of virtual
frontier network SBM. Transportation Research Part E: Logistics and Transportation
Review, 81, 1-17.