Analysis of Business Environment Assignment

Added on - 21 Jul 2020

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ANALYSIS OF BUSINESSENVIRONMENT
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P.1. An analysis of the wider macro environment within which Facebook Inc. operates thatimpact on its performance...........................................................................................................1TASK 2............................................................................................................................................5P.2. An analysis of micro environment (Industry environment) within which Facebook Inc.operates.......................................................................................................................................5TASK 3............................................................................................................................................7P.3. Conduct an analysis of the internal environment of Facebook Inc......................................7TASK 4............................................................................................................................................9P.4. Application of SWOT framework for Facebook Inc. organisation.....................................9REFERENCES..............................................................................................................................12
INTRODUCTIONIn this documentation, this assignment defines about to some effective externalenvironment factor ofFacebook Inc. organisation which making great impact on its performancein the social media platform effectively. Moreover, this study also refer to proper analysis ofPESTLE of Facebook Inc. company, these factors assist the business professionals to identify thebusiness performance in the industry efficiently. Apart from it, this analysis also describe aboutconduction of internal environment of Facebook Inc. organisation by which businessprofessionals can recognise the key resources, capabilities, core skills and core competencies ofthe business at global business competitive environment efficiently. Beside from it, thisassignment also reveal about proper assessment of the macro, micro and internal environment bywhich business professionals can identify the strengths, weaknesses and threats and opportunitiesof Facebook Inc. corporation in social media industry in more effective ways. The topmanagement of the company require ensuring that, all function of the business is being managedby its manager in effective manner in respect to sustain in the complex social media competitiveindustry in appropriate way.TASK 1P.1. An analysis of the wider macro environment within which Facebook Inc. operates thatimpact on its performanceFacebook is an American online social media and social networking service companybased in California, its website was launched on February. It mainly assists gradually added forstudents at various other universities effectively and high school students as well. Facebookcould be accessed from a large range of devices with internet connectivity, like desktopcomputers, laptop and tablet and smartphone etc. this is mainly used by all generation people atworldwide in order to making their separate profile on it and share status update, share photos,videos and massages as well(Zsambok and Klein, eds., 2014). This is one of the most popularsocial media networking site in the world and it has large number of users around the worldwhich makes it more popular among various countries effectively. This is one of the biggestsocial media platforms and it has several kinds of products and social media services. Its mainproducts includes Facebook, Messenger, Instagram, WhatsApp and Oculus. Facebook now hasbeen achieved extreme success at global social media competitive industry effectively. There aresome external factors which affect the business environment at broad range in its global business1
environment effectively and some drives if changes which affect its Macro environment withinthe industry efficiently. In case of external environment of each organisation, they have someareas by which effective development can be gained in more relevant form so that effectivedevelopment can be gained in sufficient form (Zott, Amit and Massa, 2011).There somefollowing external environment factor and drivers of change which make impact in the macrobusiness environment of Facebook Inc. as following:ANALYSIS:Varied of business environment factors are presented here which make great impact that,these external environment factors involves such as economic, social, environmental, legal,technological, political etc. however, these are totally external forces of the company whichmake impact on its competitiveness in respect to keep the firm ahead in global social mediabusiness environment effectively (Wheelen and Hunger, 2011). These are some elements ofthese factors which make influences on the business in more sufficient manner which is,customers, creditors, competitors, government, social-culture, political parties of the nation etc.PESTLE analysis of Facebook Inc defines that, they require making adjustment in some of itsstrategy to make sure that, its social networking site could get success in the market in morerelevant form effectively.Political factors:Variety of political factors presented her, the Facebook business isdirectly concerned to the political circumstances of the country effectively. The government hasbeen formulated some effective rules and regulations concerning to the social media networkingsite in order to safely uses of these sites in the country effectively. The government of the nationalso furnish effective values to keeping safe each user data at Facebook platform in effectivemanner. The issues of privacy of each user data and confidential information is a big factorwhich make great impact in increment of operational expenses for the business in effective ways.Moreover, the social media networking sites has been restricted by the government of thecountry in proper manner in order protect each personal data for hacking of particular account onthe website efficiently (Ullah and Lai, 2011). Political stableness of develop countries raisepresent opportunities for Facebook Inc. to continue diversifying business in several business insome markets sufficiently. The political environment of countries, support Facebook firm tomake it popular by supporting globalisation in nation effectively. These political situationsincrease the profitability of the business in the market in more relevant form. Thus, it could be2
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