Analysis of Business Health Check
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Added on 2021-02-21
Analysis of Business Health Check
Added on 2021-02-21
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Business Health Check
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Objective of the business..................................................................................................11.2 Factors that impact on the business..................................................................................21.3 Potential improvement in context of business operation..................................................4M1 SMART criteria for travel-lodge to achieve their objectives...........................................5TASK 2............................................................................................................................................52.1) Review the effectiveness of the business........................................................................52.2) Design a plan in order to upgrade business. ...................................................................8TASK 3..........................................................................................................................................103.1 Current skills of management and staff..........................................................................103.2 Plans for the development of skills for management and staff......................................11M3 Analyses of current skill that impact on hospitality business........................................12CONCULSION..............................................................................................................................12REFERENCES..............................................................................................................................14
INTRODUCTIONBusiness is refer to the form of investment through which individual or organisation offerproduct or services to enough customers. This process helps them to earn sufficient amount ofprofit. Usually most of the organisation are focused for satisfying present need of its customers.For this business health check is executed by organisation it helps them to analysis the currentelements that are present in the business. The work done for this report is based from theperspective of travel lodge which is operating their business in hospitality industry. Itsheadquarter is situated in Thame, London. This assignment covers objective of the business anddifferent factors on its operations and activities of organisation. Along with these PESTLE andSWOT are included to predict the environment and for analysing strength and weaknesses of thecountry. At last some skills are mention that are required by management and staff in order toattain organisational goals effectively.TASK 11.1 Objective of the businessObjectives helps an organisation to formulate the targets that they want to achieve withintime period along with utilisation of current resources. For this task Travel lodge is the chosenorganisation which operates huge number of hotels inside and as well as outside the UK. It is adivision of hotels which was established in the year 1980. It is a British brand which provideeffective hotel services to its customers. It includes different factors like accommodation,catering etc. along with this in recent years organisation also enters in travel and tourist servicesto increase their market share (Cosh, Fu and Hughes, 2012). Vision statement - The vision of travel-lodge is to expand their business at global level asan independent hotel chain. Along with this to register themselves in top list of hotel chains.Mission statement- Mission of the organisation is to develop their hotel with smooth andunique design to provide value services to their customers.Short term objectives of the travel-lodgeThe main objective of travel-lodge is to reach at the top position of British value chain inhotels. Along with management want to become largest hotel brand which operates theirbusiness independently. Another objective for business is to become the ideal choice of1
customers in hospitality industry. This helps them to develop hotel that are suitable for allbudget.Lone term objective for businessLong term objective of travel-lodge is to become the favourite value chain for businesswhich determines that they want to generate high value for their services. They seek to offerunbeatable value for their services. The other objective of organisation is to reach in differentmarkets by delivering effective services to customers such as smooth design and comfort roomsthat work as USP for the organisation (Dignum, 2013). 1.2 Factors that impact on the businessOrganisation is surrounded by different factors that impact on its activities. ThereforePESTLE is implemented in this task which helps organisation to predict the externalenvironment. Political factor- Travel-lodge is operating their purpose at global level which determinesthat they are international organisation. The term political includes policy, rules, regulations etc.that are formulated by government. In context of travel-lodge it is essential for them to follow allthe policies because they are performing their operations at global level. UK is developedcountry therefore there is less probability that government develop some changes in policies andrules of hospitality industry.Economical factor- Policies that relates with financial terms of the organisation areincluded in this factor. It includes interest and inflation rate, tax and fiscal policy that impacts onbusiness. Like after the Brexit the economy of UK is down which creates some issue for all typesof business. Due to this travel-lodge face up and downs in market which create hindrances fororganisation in order to achieve their goal (Fletcher and Williams, 2013). Social factor- The term social factor represents the society that impact on business onconstant bases. It governs that business deal regularly with individuals, groups and society. Forthese factor organisation analysis different factors like the trend in society, market conditions andneeds and wants of the society. Like in UK there is high per capita income of individuals whichdetermines that they spend on luxury. Therefore it is a plus point for travel-lodge because itincreases their customers. Technological factor- In present scenario technology is the major factor that impact onbusiness and its daily operations. It is an major aspect that impacts on business which determines2
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