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Analysis of Business Strategy of Carlsberg Assignment

   

Added on  2021-05-27

12 Pages2859 Words111 Views
Leadership Management
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Running head: ANALYSIS OF BUSINESS STRATEGY OF CARLSBERGANALYSIS OF BUSINESS STRATEGY OF CARLSBERG Name of the Student Name of the University Author Note
Analysis of Business Strategy of Carlsberg Assignment_1

ANALYSIS OF BUSINESS STRATEGY OF CARLSBERG1 Executive SummaryThe report is based on the detailed analysis of the business strategy that is implemented byCarlsberg in the different areas of its operations. Carlsberg is a brewing company which hasits base in Eastern Europe, Western Europe and Asia. The corporate strategy implemented byCarlsberg has been analysed in the report. The international acquisitions and mergers thathave been performed by the company has been discussed in detail. The structure of theorganization is also discussed in detail in the report analysis. The discussion has provided adetailed picture of the operating style of Carlsberg in the industry.
Analysis of Business Strategy of Carlsberg Assignment_2

ANALYSIS OF BUSINESS STRATEGY OF CARLSBERG2Table of ContentsIntroduction....................................................................................................................3Business Strategy of Carlsberg......................................................................................4Corporate Strategy of Carlsberg.....................................................................................6Acquisitions made by Carlsberg....................................................................................7Organizational structure of Carlsberg............................................................................8Conclusion......................................................................................................................9References....................................................................................................................10
Analysis of Business Strategy of Carlsberg Assignment_3

ANALYSIS OF BUSINESS STRATEGY OF CARLSBERG3IntroductionThe strategies that are formulated by business organizations are based on the ways bywhich they plan to continue their operations in the international market. The multinationalorganizations need to devise successful strategies so that they are able to operate in aprofitable manner in the international market. Global organizations thereby need to formulatedifferent strategies for the different needs in international markets. The organization that istaken into consideration for this analysis is Carlsberg which is a global brewing organizationand is located in Eastern Europe, Asia and Western Europe (Brewster 2017). The companywas established in the year 1847 and employs greater than 40,000 people in the variouslocations. The organization was taken over by the Carlsberg foundation after the death of thefounder in the year 1887. The flagship brand of the company is Carlsberg Beer which isprovided to customers all over the world. The other major products that are brewed byCarlsberg are, Tuborg, Kronenbourg and Somerby Cider (Carlsberg Group. 2018). Theorganization operates in various areas of Eastern Europe under the name of Baltic BeveragesHolding. Carlsberg had entered this area with the collaboration of Baltic Beverages. TheAldaris Brewery was taken over by Carlsberg to enter the marker of Eastern and WesternEurope in 2008. St. Killain Import Co. is responsible for the distribution related activities ofCarlsberg in the United States. The products of Carlsberg are exported to countries like HongKong and China (Carlsberg Group. 2018). The analysis will be mainly based on the various strategies that have beenimplemented by Carlsberg in the various areas of its operations. The different areas whichwill be analysed in the report are the business strategy and the corporate strategy of Carlsbergand the international acquisitions that are made by the company.
Analysis of Business Strategy of Carlsberg Assignment_4

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