Case Studies Analysis Report
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Added on 2021-04-17
Case Studies Analysis Report
Added on 2021-04-17
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Running head: ANALYSIS OF CASE STUDIES ANALYSIS OF CASE STUDIES Name of the Student Name of the University Author Note
ANALYSIS OF CASE STUDIES1Case Study 1 – Walt DisneyQuestion 1The major reason behind the success of Disney was the organizational structure whichwas non-hierarchical in nature. The company mainly emphasized on team-work and theinnovative ways of creating their Disney characters. The employees are loyal and committedtowards the vision of the company. The organization has suffered huge financial constraintsin after the world war period. This has led Disney to take major steps towards the expansionof the company in many other areas. Disney decided to take a huge risk by investing a largeamount of money in building a park which was a risk from the part of the company.Disneyland was a major success for the company which helped them in coming out from thefinancial stress. The organization was able to claim a many initiatives that were taken first inthe industry and this became a major reason behind the success of Disney (Kane et al. 2015).Question 2Michael Eisner was given the position of CEO in Disney in the year 1984 and thiswas the start of an entire new period for the company. The major focus of Eisner was towardsincreasing the profits of the company and maximizing the wealth of the shareholders. Eisnerfocussed on managing the creativity of Disney which was one of the most important featureof the company for many years. He built many financial and strategic objectives and thecompany was expected to work towards fulfilling these objectives. Eisner also tried to buildthe movies and television division of Disney. The company stopped the production of showsfor other channels so that the demand for Disney channel is not reduced. The company startedgiving more importance to the movies which had registered lowest profit in the year 1984.Disney started preparations to release an animated movie within every 12 to 18 months(Lillestol, Timothy and Goodman 2015). The profitability gained from the theme park was
ANALYSIS OF CASE STUDIES2increased by investing in television advertisements, tie-ins with the retail stores and mediaevents. These steps taken by Eisner led to the increase in the revenue of the company withinthe first four years of his operations as CEO of Disney.Question 3 The tenure of Eisner in the company as the CEO of Disney had ended in the year1993. The company was taken to a new position during the term of operations of Eisner asthe CEO by expanding to new markets and creating new partnerships as well. The Presidentof the company was killed in an air crash in the year 1994 and Eisner also went through aheart surgery in the same year. Katzenberg who was the head of the film division at that timehad tried to take the position of CEO. However, he was not successful in taking the positionand this led to the departure of Katzenberg from the company. This further led to the changeof many roles in the company and further many changes took place in the positions ofexecutives (Dobni, Klassen and Nelson 2015). Question 4 Robert Iger was appointed by Eisner in the company so that the creative side ofDisney can be managed effectively. Iger was promoted to the position of president of Disneyin the year 2000. Weekly meetings were held in the organization so that the creative image ofthe company can be managed. Question 5The entry of Disney into the new business had led to the damage of the brand of thecompany over the years. The culture differences that had occurred between the ABCcompany and Disney had led to huge losses for the company. The number of employees inthe company had increased from 28000 to 110,000 after Disney had expanded its operations
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