Analysis of CBRE: Mission, Value Proposition, Offerings, Competitors, and Digital Channels

Running head: ANALYSIS OF CBRE 1
Analysis of CBRE
Name of the Student
Name of the Instructor
Course Code
Date

ANALYSIS OF CBRE 2
1.0 Defining the mission and goals of CBRE
The primary mission and goal of CBRE are to provide various kinds of superior
outcomes for the stakeholders by allowing the clients to remain in the top position. The
organization also tries to collaborate across the service lines and market followed by the
implementation of innovative thinking and creates a better working environment.
2.0 Defining the unique value proposition of CBRE
The unique value proposition of CBRE is to emphasize on the act the leadership in real
estate industry. It has also been found that CBRE is an international organization having their
clients from 100 different countries and they also include premier insights and resources of their
own (Barkham, Bokhari & Saiz, 2018).
3.0 Outlining the core offerings of CBRE
The core offerings of CBRE have been divided into three different parts, properties,
services, and researches. Services consist of targeting business, specialties and industries,
investors and occupiers. The products and services that are offered by CBRE include advisory
and transaction services, global workplace solutions, development services, asset services,
valuation and advisory services, capital markets, investment management, alternative
investments practice, energy and sustainability. It also includes golf and resort properties,
multifamily, residential, and industrial and logistics, CBRE Hotels, energy, oil and gas,
healthcare, retail, data centers, financial services, life sciences, public institutions and education
(Groen et al., 2016). Followed by that the organization also offers debt and structured finance,

ANALYSIS OF CBRE 3
investment banking, property management, experience services, leasing and advisory, property
sales, investment administration, loan servicing, client strategy and consulting, labor analytics,
workplace, facilities management, and project management.
4.0 Identification of the products and services which are not provided by
CBRE
The identification of the products and services which are not offered by CBRE are as
follows:
1. Occupier services.
2. Tenant representation.
3. Landlord Representation.
4. Law firms.
5. Sustainability and energy solutions.
6. Not-for-profit advisory.
7. Self-storage group.
8. Senior housing.
9. Hospitality services.
10. Multifamily services.
11. Student housing.
12. Life Sciences.
13. Manufactured housing services.
14. Logistics and transportation services.
15. Leisure and marina property advisors.