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Analyse of Consumer Behaviour (pdf)

Added on - 16 Jun 2021

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Running head: ANALYSIS OF CONSUMER BEHAVIORANALYSIS OF CONSUMER BEHAVIORName of the studentName of the universityAuthor note
1ANALYSIS OF CONSUMER BEHAVIORTable of Contents1. Introduction..................................................................................................................................22. Analysis using the theories of personality...................................................................................23. Analysis using the theories of demography.................................................................................44.Recommendations........................................................................................................................6References........................................................................................................................................8
2ANALYSIS OF CONSUMER BEHAVIOR1. IntroductionThe different personality traits help in identifying the buying behavior of the consumersdepending on the needs of the same. Alternatively, recognition of the demand of the customersof the business has helped in maintaining the different levels of modifications to support thesustenance (Wirtz et al., 2013). Buying habit of the consumers of any organization is influencedthrough the internal and the external factors that drive their instincts to make a buy of theproducts that they feel might be helping them to lead a good lifestyle. The differentconsiderations that are undertaken by the customers before making a buy are quality of theproducts, pricing and the like. On the other hand, the organization take steps to analyze thedemand of the customers based on their demography and the personality of the customers in themarket.The report aims at studying the survey that was undertaken earlier and thereby make ananalysis of the customer demands, which helps in making a buy of the commodities that arepresented by the organization. It will be helping to undertake steps to identify the personalities ofthe customers and thereby take recommended actions to bring in changes in the product andpricing to suit the needs of the target bans of customers.2. Analysis using the theories of personalityThe customer prefers to buy products that are relatively cheaper and thereby the customerhas chosen the medium priced products to facilitate modifications in the systems of anorganization. The different aspects of changes in the systems of the firms are dependent on thefunctioning of the organization in the market. Identification of varied buying behaviors of
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