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Analyse Consumer Behaviour

   

Added on  2021-06-17

14 Pages3571 Words62 Views
Running head: ANALYSIS OF CONSUMER BEHAVIOURANALYSIS OF CONSUMER BEHAVIOUR Name of the Student Name of the University Author Note
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ANALYSIS OF CONSUMER BEHAVIOUR1Executive SummaryThis report is based on the analysis of the buying behaviour of the consumers and ways bywhich they buy the products. The profile of the consumer is analysed based on the ways bywhich she behaves and purchases the products. The overall purchase behaviour of theconsumer is analysed in the report. The high involvement product that the consumer isplanning to purchase is analysed in detail. The general buying behaviour and the purchaseof the high involvement products are also discussed in the report. The marketing managersare suggested with the best way to conduct the promotional activities.
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ANALYSIS OF CONSUMER BEHAVIOUR2Table of ContentsIntroduction.................................................................................................................3About the consumer or representative of the segment................................................3Analysis of the shopping behaviour of the consumer..................................................4Analysis of the high involvement product....................................................................6Comparison of the decision-making procedure of the consumer................................7Identification of the key insights from the shopping behaviour....................................8Conclusion..................................................................................................................9References...............................................................................................................10
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ANALYSIS OF CONSUMER BEHAVIOUR3IntroductionConsumer is related to the study of the ways by which individual customers behavetowards the products that are offered to them by the organizations. The behaviour of theconsumers includes factors like, selecting the products, buying the products, using theproducts and disposing the ideas. This further refers to the actions that are taken by theconsumers based on the purchasing products. The marketers able to use the informationthat is related to the behaviour of the consumers for the purpose of understanding the needsand the demands of the consumers. The consumers are considered to be the kings of themarket and their needs are given utmost importance by the marketers. The demand and thesupply chain of the organizations are heavily affected by the behaviour of the consumers.The lack of demand for the products may cause a lack of interest of the marketers to bringsuitable products to the market (Cantallops & Salvi, 2014). The identity and thedemographics of the consumer also affect their behaviour in the market. The behaviour ofthe consumers can be detected by studying the class, physiology, and standard of theconsumers. The psychology of the consumers is also important for deciding the types ofproducts that they wish to purchase. The knowledge that the consumers have about thedifferent products in the market can help them in taking the purchase related decisions. Theways by which the company can improve the marketing based campaigns and the marketingstrategies affect their purchase decisions to a large extent (Carrington, Neville and Whitwell2014). About the consumer or representative of the segmentConsumer profileAge - 22Gender – Female Marital Status – Unmarried Family – Three membersEducation level - GraduateIncome – Not relevantOccupation – Student Generational Cohort – Generation YValue Segment – The young optimism
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