Analysis of Creative Hub on Comparative Measures
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Added on 2020-01-07
Analysis of Creative Hub on Comparative Measures
Added on 2020-01-07
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SMALL BUSINESSENTERPRISE
ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................31.1 Profile of Creative Hub..........................................................................................................31.2 Analysis of Creative Hub on Comparative Measures of Performance..................................4TASK 2............................................................................................................................................52.1 Recommendations to overcome weaknesses in Creative Hub..............................................52.2 Analysis of Existing Performance.........................................................................................62.3 Expansion Opportunities for Creative Hub...........................................................................6TASK 3............................................................................................................................................73.1 Assessment of Existing Business Objectives and Plans........................................................73.2 Revising Business plans........................................................................................................83.3 Action Plan to Implement Changes.......................................................................................8TASK 4............................................................................................................................................94.1 Impact of changes on Creative Hub.......................................................................................94.2 Managing the Changes........................................................................................................104.3 Monitoring Improvements in the Performance....................................................................10CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12
INTRODUCTIONAs world is moving fast so does the policies and procedures adopted by various governments these days are in order to make different business work smoothly is evolving and this makes the view of people towards small enterprises. SME these days have been the lime light of the country as it has been seen that many of the small business enterprises are coming up with innovative and creative ideas that makes people more attracted towards them and with the technology expansions it has been noticed that people are more curious about expanding their businesses in short span of time so that more and more customers are targeted(Halabí and Lussier, 2014)The present report is all about one such enterprise whose owner is handling all the activities in the enterprise and has approached a consultancy firm and made a short-term contractwith them in order to carry out their operations on behalf of the firm(Sheehan, 2014). The firm has outsourced his activities basically. The report will discuss the other traits related to the start-up business and his pros and cons. The company undertaken here is a Creative Hub a digital marketing firm. TASK 11.1 Profile of Creative HubCreative hub has started his operations back in the year 2012 and from then the owner hasbeen making lots of efforts to make a good base of clients. Creative hub is owned by two owners who are Nia and kim. They both vision a firm who caters the need of different business through the use of current technological trends in the market, Thus in their college which made them to make a small business enterprise. Creative hub provides a hell lot of services through which a company can build amazing engagement with the customers which eventually will make the people love them for what they are. Creative hub deals with different set of digital marketing services which are providing theaffiliate marketing, search engine optimization, social media marketing, paid marketing, content marketing, mobile application development, email marketing, graphic designing and business development (Jones, 2014). The business has certain strengths of its own which is very much
related to its capabilities of providing the services. The enterprise has been the key in making customer satisfied through their services, so the first strength for them is customer satisfaction followed by quality of work they produce, being a master in making websites and graphic designing kim has been making different set of amazing websites for their clients and nia supports him well. Apart from the strengths there are some weaknesses which is possessed by thefirm and they are they have been finding the way to expand and not yet got that whether in terms of business or in terms of workplace expansion. Thus they are in need of some consultancy services immediately to know what they are doing wrong which is affecting them this way even after making efforts(Fayolle and Gailly, 2015). Beyond that the other weaknesses are CRM is not proper as workforce is less, Sometimes the deadlines are not met as due to lack of workforce burden of work has been high. 1.2 Analysis of Creative Hub on Comparative Measures of PerformanceCreative Hub has been developed more in numbers even after having such big flaws in the working environment. As it has been discussed that Creative Hub has been into the business of making different business enterprises look beyond the obvious and make a mark in the industry. Through its amazing set of services Creative Hub has catered the needs o its one of the five business which is now a big brand, for them Creative Hub build the app which has impactedthe firm in coming to lime light(Durkin, McGowan and McKeown, 2013). if talked about the performance levels at Creative Hub there has been no doubt the class has been maintained by thefirm in order to attract more clients.There are different other firms in the market who are into the same business he Creative Hub are in but the clients are more seen going to other firms for their needs and wants and they turn their back on Creative Hub because the lately delivery of work sometimes made them loose the clients. There are services which in which Creative Hub is best among the industry which is graphic designing and website development and in content nia is proficient which makes them both deliver quality services for the clients in these domains but for the other services they need the team which they haven't made yet. Thus that's why most of the clients who wants their products or brands to be located on the social media channels are using other firm services because they are more efficient in delivering those marketing and optimization technique for a firm(Massa, Farneti and Scappini, 2015). As per the comparison levels the performance if scaled
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