De Montfort University: Evaluating Distance Learning Growth Strategy

This case study analyzes De Montfort University's distance learning strategy, focusing on its potential to expand international student enrollment and global presence. The analysis includes a SWOT assessment, identifying the university's strengths in educational quality and infrastructure, weaknesses in its relatively new market presence, opportunities in globalization, and threats from competitors. Porter's Five Forces are applied to evaluate the external environment, highlighting competitive rivalry, supplier power, buyer power, and the threat of substitution and new entrants. The study suggests that De Montfort University can enhance its online presence and student engagement through improved website information and cultural diversity initiatives. The university aims to provide quality education and industry-ready skills to its students. Desklib provides access to past papers and solved assignments for students seeking additional resources.

Running head: ANALYSIS OF DE MONTFORT UNIVERSITY
Analysis of De Montfort University
Name of the Student:
Name of the University:
Author Note:

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ANALYSIS OF DE MONTFORT UNIVERSITY
Table of Contents
Introduction................................................................................................................................2
Discussion..................................................................................................................................2
Part 1......................................................................................................................................3
Part 2:.....................................................................................................................................4
Part 3:.....................................................................................................................................6
Conclusion..................................................................................................................................7
Bibliography...............................................................................................................................8

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ANALYSIS OF DE MONTFORT UNIVERSITY
Introduction
De Montfort University is a university that is expanding its growth through offering
different courses to the students. As the part of the learning experience the university is
focusing on the students from the different parts of the word who are coming to this
university to complete their degree. Apart from that the university is taking initiatives for the
implementation of distance learning where the students can access the online course materials
through internet. The paper will discuss SWOT analysis of the De Montfort University
regarding distance learning.
Discussion
In order to understand the effectiveness of the distance learning offered by De
Montfornt University, the research regarding the market condition of the distance learning is
needed to be evaluated. It has been seen that many institute are adopting distance learning
and providing online certifications to the students. The popularity of the distance learning is
increasing as many working professionals are getting interested to take the distance learning
course.
Resource of the university: De Montfort University has suitable resources for
providing distance learning courses to the students from different parts of the world. The
university has modified and improvised IT infrastructure that is helpful to support the
technical advances needed for providing the distance learning to the students.
Current offers from the University: De Montfort University is trying to gain the
diversity in the group of the students. In order to achieve this the University is providing the
learning experience through the online course to the students who are unable to pursue
learning from university.

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ANALYSIS OF DE MONTFORT UNIVERSITY
The distance learning course will help the university to get the larger student base. Apart
from that, the goodwill of the university will be increased through this initiatives.
Part 1
SWOT analysis:
Strength: The Strength of the De Montfort University is that the University is doing
well in the educational field. Apart from that, the university is providing the courses those
can be helpful for the students for starting their career. The usefulness of these courses is
helping the university to achieve the goodwill. This good perception about the education of
this University is making the students interested to get enrolled. Apart from that the
university has proper infrastructure that will help the student in interactive learning.
Weakness: The weakness of the De Montfort University is that this institution is new
in the educational sector. It has been seen that most of the students trust the learning system
of the university which are operating for long years. In this situation the being a new name in
educational sector can be tough for De Montfort University. Apart from that the students may
not get convinced to get admission in this university as there are not many achievements
supports the university. Moreover, the high tuition fee may make it difficult for some students
to enrol in the university. There is a lack of marketing from the university end.
Opportunities: De Montfort University has vast opportunities for the expansion of
the University activities. The main feature of this University is that like most of the new
academic institutions, this University does not take the process of providing the education as
business. The aim of the university is to serve excellent educational outcome through the
students. The enhanced infrastructure of the university will help the students in advanced
learning. This will increase the goodwill of the university that eventually attracts the other
students. Apart from that in the era of globalization, meritorious students from all parts of the

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ANALYSIS OF DE MONTFORT UNIVERSITY
world are coming to study in different countries. In this case, the competitions at the world
famous universities are getting high. In this situation De Montfort University has an
opportunity to provide the students quality education and make them efficient for the industry
or educational sector.
Threats: There are several threats for the De Montfort University. One of the main
threats is that there are many other new universities coming in the educational field. These
university are also doing well in order to provide the education to the students. De Montfort
University has to find out some strategies regarding this concern so it can make difference
among these universities.
Part 2:
External analysis of De Montfort University using Porter’s Five Forces:
Attributes Level Discussion Outcome and critical
success factor
Competitive rivalry Medium Many of the
emerging universities
are providing
industry inclined
programs to the
students. The learning
quality form these
universities is high.
In this situation, De
Montfort university
can face competitive
De Montfort
university can get
success if it can
implement proper
student assistance
programs. Apart
form that the proper
arrangement and the
offering of relevant
courses can be
helpful for getting

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ANALYSIS OF DE MONTFORT UNIVERSITY
rivalry with these
universities.
more students
enrolled in the
university.
Supplier Power: Medium The university is
apparently new.
However, it is
making a mark in the
educational field.
However, as there are
many universities in
this field, many
students consider this
university as their
second option.
The improvement of
the educational
standard and making
the achievement in
the educational fields
can make this
university more
preferable to the
students.
Buyer power: High The students have
many options to
choose the university
based on their marks.
The improvement of
the educational
infrastructure will
make more students
to enrol in this
university.
Threat from
substitution
Medium De Montfort
University is doing
well compared to the
other universities in
same tire.
The advanced
improvement of the
overall education
system and the
quality can make this

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ANALYSIS OF DE MONTFORT UNIVERSITY
university different
from the other
universities in the
same tire. Apart from
that the ranking of
the university can be
improved.
Threat from new
entries
Medium Many universities are
making entries in the
educational field.
Some of them are
doing well providing
the good education.
In this situation
threats from the new
entries is medium for
the De Montfort
University.
The improvement of
the education and the
infrastructure can be
helpful for De
Montfort university.
Part 3:
De Montfort University can take initiatives through the website in order to make the
students interested to enrol in the university. The university is concerned about the
meritorious students from all over the world. In this case, the university is concerned about
the issues faced by the students due to cultural differences. In this case, the university can
take initiatives in order to meet the gap between the different cultures of the students.

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ANALYSIS OF DE MONTFORT UNIVERSITY
These initiatives can be mentioned in the website of the university so that the students
can understand the steps taken by the university to resolve the issues raised from the cultural
diversity. Moreover, resolving the issues regarding the cultural diversity can help the students
to get proper cultural exchange. This will enhance the students studying at the university to
become more industry ready. Apart from that the interaction with between the student and
university can be increased through the information provided in the university website. This
will enable the students to get the necessary information from the website.
Conclusion
It can be concluded from the above discussion that the internal and external analysis
of De Montfort University will indicate the strength and weakness of the university. Apart
from that the external analysis indicates the current position of this university in the
educational field. It can be concluded from the above discussion that the university is
currently holding a proper position in the market. However, further modifications in the
infrastructure is needed along with the improvement of student interaction. This can be
achieved through putting the proper information on the university websites and making those
information available to the students.

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ANALYSIS OF DE MONTFORT UNIVERSITY
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