Analysis of Decisions Taken by Skyways

ANALYSIS OF DECISIONS TAKEN BY SKYWAYS

Executive summary
The report aims to present an analysis of the 12 decisions undertaken by the management of
Airlines to improve its business operation as the company's profitability has significantly
declined over time. The report aims to trace the improvement of the company over time with the
strategic decision undertaken in the light of effective management and promotional theories with
model and framework analysis. The report is developed to examine the strategic decisions and
performance of the company Skyways in context to the present situation. The company aims to
be a market leader and contribute to the country of the economy through customer satisfactory
services. For the profound analysis of the organization, tools like SWOT, PESTEL, and 4P's
Marketing Mix have been used. The strategies of the organizations have been analyzed and
ensured they align with the mission, vision, and objectives of the company. Based on the
findings the SMART recommendations have been developed to assist the organization to comply
with its mission and vision.
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Table of Contents
1. Introduction..............................................................................................................................3
2. The complexity of the management........................................................................................4
3. Analysis Simulation.................................................................................................................5
4. Theory application...................................................................................................................6
5. Application of models..............................................................................................................7
5.1 SWOT analysis.................................................................................................................7
5.2 PESTLE............................................................................................................................8
5.3 4Ps..........................................................................................................................................9
5.3.1 Price................................................................................................................................9
5.3.2 Promotion.......................................................................................................................9
5.3.3 Production.....................................................................................................................10
5.3.4 Place..............................................................................................................................10
6. Applied Theory evaluation....................................................................................................10
7. Conclusion.............................................................................................................................11
8. Recommendation...................................................................................................................12
8.1 Staff training....................................................................................................................12
8.2 Customer satisfaction.......................................................................................................12
8.3 Comfort Zone...................................................................................................................12
8.4 Promotional strategy and pricing.....................................................................................13
Reference List................................................................................................................................14
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1. Introduction
The report aims to provide a comprehensive analysis of the decision made to develop and restore
the operating capability of the Airline. The range of decisions has been taken quarter after
quarter to recover the company from a sharp decline. The report is to analyze the 12 decisions
which have been taken to improve the infrastructural strategy and cope with the existing flaws in
the operational strategy to maintain the integrity of the company. The simulation process will be
analyzed and the decisions taken will be aligned with the associated management theory to test
the reliability and success of the decision undertaken to restructure the operational strategy of the
company. The simulation process will be analyzed and the decisions taken will be aligned with
the associated management theory to test the reliability and success of the decision undertaken to
restructure the operational strategy of the company. The report also aims to incorporate the
marketing analysis through SWOT, PESTLE and create a marketing plan using 4Ps.
1.1 Vision
Airline likes to be a part of the major wheel in the global economy generating revenue for the
larger good and reducing the time in the traveling system as much as possible. The company
seeks to be the major partner of the global economy to provide a larger benefit to the traveling
population along with safety and security.
1.2 Mission
The company wants to create a safe journey without any incident by improving its network all
over the world.
1.3 Objectives
The company needs to improve its operating strategy to provide the best customer satisfaction by
improving its infrastructure to achieve customer loyalty and increase its market share.
1.4 Strategic planning
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