Analysis of Flight Centre Case Study

Running head: ANALYSIS OF FLIGHT CENTRE CASE STUDY
ANALYSIS OF FLIGHT CENTRE CASE STUDY
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1ANALYSIS OF FLIGHT CENTRE CASE STUDY
Table of Contents
Introduction......................................................................................................................................2
Evaluation and analysis of the issue................................................................................................2
Needs for the change.......................................................................................................................4
Effect on organizational culture.......................................................................................................5
Effectiveness of leadership styles and techniques styles that is used by leaders.............................5
Two initiatives implemented to improve the strategy.....................................................................7
Use of the different leadership styles for various situations............................................................7
Conclusion.......................................................................................................................................8
References........................................................................................................................................9

2ANALYSIS OF FLIGHT CENTRE CASE STUDY
Introduction
The concept based on leadership is mainly defined with respect to the capacity that has
been gained by the management of the firm for development of goals and objectives. The actions
that are implemented by the organizations based on a specific situation can be fast and decisive
with inspiration that is leaders are able to offer. The ability that has been gained by the
individuals is helpful for the ways by which vision is changed to reality. The major responsibility
that is fulfilled by the leaders is based on the proper formation of the vision that is effectively
followed by employees to achieve the objectives (Ardichvili et al. 2016).
The place that is developed by Flight Centre in the travel agency industry is based on
more than 30 brands of the organization and the wholesale or the corporate businesses as well.
The revenue that had been gained by the company in 2015 was around 256.5 Million Australian
Dollars. The firm also developed a fixed growth on an annual basis after Flight Centre had
started its operations (Babalola 2016). The analysis in the report will be related to the situation
that is faced by Flight Centre and the issues that are a part of that situation as well. Different
initiatives that are developed by the organization for proper application of the strategy will also
be analyzed in the report.
Evaluation and analysis of the issue
Graham Skroo Turner has been able to form a major part of the operations of a travel
agency like Flight Centre. Turner had been able to understand the nature of humans that is
considered to be a positive quality for the CEO who has a leadership position in the firm. The
conceptual and the philosophical underpinnings have been able to impact the strategies that have

3ANALYSIS OF FLIGHT CENTRE CASE STUDY
been formed by the CEO or leader of the company. The innovation capabilities developed by
Turner are helpful for the ways by which Flight Centre has been successful in the industry (Dong
et al. 2017). The decisions based on expansion of the operations of Flight Centre in new markets
have been developed by Turner. The approach that is undertaken by Turner is always based on
the significance that is offered to the employees or people. The CEO believed that satisfied
employees have the ability to provide best levels of services to customers or clients. Opinions
that are provided by employees are also implemented by the management of Flight Centre. The
operations of Flight Centre are also improved by the innovations (Hall and Rowland 2016).
Staff ownership has been a major aspect of the business model that is formed by Flight
Centre. The flight rates that are offered to customers are discounted in nature and this is
considered to be the most important aspect related to operations that have been developed by the
firm. “Lowest Airfare Guarantee” is the major slogan that is provided and implemented by the
organization as well. The growth of Flight Centre in the highly competitive industry is organic
which has an impact on the revenues of the organization. Flight Centre has also expanded its
services to the corporate travel and student travel based industry (Iqbal, Anwar and Haider
2015).
Challenges that are faced by the firm are related to financial crisis on a global basis and
various natural disasters as well. The liquidation and collapse of the operations of Anset Airlines
has an impact on levels of profitability of the firm. The firm has also faced major levels of issues
that are mainly related to the costs related to maintenance of services which are offered to
consumers. Flight Centre has also faced major legal problems that had an impact on the
reputation that is formed by the firm in the industry (Khoreva 2016). The market of airlines has
proved to be quite competitive and this is an important aspect based on lack of revenues of Flight