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Analysis of International Marketing - Doc

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Added on  2021-06-16

Analysis of International Marketing - Doc

   Added on 2021-06-16

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Running head: ANALYSIS OF INTERNATIONAL MARKETING ANALYSIS OF INTERNATIONAL MARKETING Name of the Student Name of the University Author Note
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ANALYSIS OF INTERNATIONAL MARKETING1 Executive SummaryThis report is based on the analysis of the external environment of a country and the ways bywhich it affects the operations and expansion based plans of the companies. The companythat has been taken into consideration for this analysis is Woolworths and the country that hasbeen chosen for the expansion is the United States. The analysis of the environment hasproved the US to be suitable for the successful expansion of Woolworths. The marketing mixof the company has also been analysed in detail in the report.
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ANALYSIS OF INTERNATIONAL MARKETING2Table of ContentsIntroduction....................................................................................................................3About the company........................................................................................................4PEST factors...................................................................................................................4Political factors...........................................................................................................5Economic factors........................................................................................................6Social factors..............................................................................................................7Technological factors.................................................................................................8Strategy used and reason for entering the country.......................................................10Choice of the entry mode.............................................................................................10Marketing mix of the products.....................................................................................10Conclusion....................................................................................................................12References....................................................................................................................14
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ANALYSIS OF INTERNATIONAL MARKETING3IntroductionThe process of international expansion can be a useful choice by the modernorganizations to increase their growth in the industry. The international expansion basedprocess further increases the customer base of the company and the reach of the services andproducts are also increased. The strategy of international expansion of an organization alsoincludes the most crucial choices which are based on the strategy of market entry, the focusof the company on the primary market and the determination of the target customers (Aversaand Haefliger 2016). The international expansion related strategy of an organization is mainlybased on a formal plan that is developed by the organizations for the increasing the reach inother parts of the world along with the areas in which they already have their operations(Bettis et al. 2016). The companies thereby need to extend the reach of their operations to themajor continents of the world. The organizations thereby need to increase their reach to theother parts of the world for the purpose of successful international expansion. The process ofglobal expansion is not only based on the investment that is made by the companies, themaintenance of the entire business in the other countries is also important (Bromiley, Rau andMcShane 2014). The report will be based on the analysis of the external environment of anorganization of the country in which it is planning to expand its operations. The company thatis taken into consideration in the report is Woolworths and the country in which theexpansion is being planned is the United States of America. About the companyWoolworths is an Australian retail organization which has its operations in NewZealand and Australia. The company has acquired the position of the largest retailer of theworld in the year 2008. Woolworths is the second largest company in the retail sector of
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