Analysis of Leadership Strategy

Added on - 22 Jul 2020

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STRATEGY
Table of ContentsINTRODUCTION..........................................................................................................................3PART 1............................................................................................................................................3Analysis of firm's strategic position............................................................................................32. Identification of tools and techniques:...................................................................................43. Analysis of Company's strategic position...............................................................................6a) Leadership and Communication.............................................................................................6b) Culture of company................................................................................................................7c) Position of company................................................................................................................7d) Critical evaluation of the strengths and limitations of the tools and techniques....................7e) Client needs.............................................................................................................................8PART 2............................................................................................................................................8Recommendations:.....................................................................................................................8PART 3............................................................................................................................................92. a) Leadership styles:...............................................................................................................9b) Communicating the vision to the key stakeholders:..............................................................9c) Leadership strategy and the impact on organisational direction:.........................................103. Strategy implementation.......................................................................................................10PART 4..........................................................................................................................................10CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12
INTRODUCTIONStrategy refers to a plan or a directed course of action in order to attain an intended set ofgoals and targets in better and effective manner. Business strategy refer to as such process andconsideration which facilitate in define better and supportive things. This project will going todescribe bout the google strategic process which facilitate and enable management to gain andaccomplish their targets (Balasubramanian, Hurley and Neidle, 2011). This project will going todescribe about the analysis of company strategic position with appropriate analysis of internaland external environment analysis. It will also going to define about strategic position of acompany in better and define manner. Although, it will also define about major issues andsections with appropriate recommendations. It will also going to depict some recommendationon issues used to face by a company. Although, strategy will going to implement in better andeffective manner with critical reflection.PART 1Analysis of firm's strategic position1. Overview of Company:Google LLC is an American multinational technology organisation that mainly deals inproviding internet-related products and services which covers search engine, online advertisingtechnologies, software and hardware and cloud computing. The company was mainly founded bySergey Brin and Larry Page in 1998 when they were pursuing their Ph.D. Degree at StanfordUniversity, California. Both together had incorporated Google as a private company inSeptember, 1998. The name of the company is named after “Googol” which denotes “one with100 “0”s'. The name reveals the major objective of the Google inventors to collect and work outas much information or data is possible and they offer this information to all users that givesthem adequate and comfortable search (Berthon, Plangger and Shapiro, 2012). It is the leadinginternet search engine tool whose primary services is offering population targeted results that ismainly selected from more than 8 million web pages. When the company entered into thecategory of online search market, Yahoo was the strong market leader that was giving strongcompetition to other firms with same field.It also offers other services that are mainly designedfor productivity and work (Google Docs, Slides and Sheets), scheduling and time management(Google Calender), cloud storage (Google Drive), social networking (Google+), email
(Inbox/Gmail), language translation (Google Translator), video sharing (YouTube), turn-by-turnnavigation (Google Maps, Street View,Earth) and the list continues. In-fact the company isproviding Android mobile operating system that makes much easier for customers to find whatthey really wishes or desire for. In 2017, Google is ranked as among the most valuable brand allacross the world (Boxall and Purcell, 2011). It's mission statement is “ to manage the world'sinformation and tries to make it universally useful and accessible”.2. Identification of tools and techniques:a) Internal analysis of the company:There are several internal factors that exist within thebusiness environment and that affect the operation and functionality of company as well. Suchfactor can be identified through SWOT Analysis which are discussed below:Strength:Market Leaders in Search Engine:The main strength of the company is that, it is theundisputed leader in search engines which interprets that Google is having domineering share ofthe internet searches all across the globe. Currently the company is having the market share of65% which gives them high competitive edge in overseas market. In-fact none of their rivalsdoes not even come close to anywhere where Google is currently standing.Ability to generate user traffic:In modern era, Google is referred as a household brandall across the globe. Its potential to drive internet user traffic is well-know. With their effectivebusiness operation and functions, they become the most powerful brand of the company.According to the statistics report, The average hits in the form of unique searches is more than1.2 billion which gives them unparalleled advantage over its available existing competitorsprevailing in the market.Weakness:Excessive Reliance on Secrecy:The company is not disclose its algorithms for searchesor even they don't share its basic formula related with internet searches (Eden and Ackermann,2013). However in the coming year, the business entity has taken series of steps regarding toredress by providing a bare bones version of its unique search engine algorithms.Lack of compatibility with next generation:Another main weakness for the businessentity they are not compatible with future generation computing platform covering tablet andmobile computers and this remains their major area of concern for the business.Opportunities:
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