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Report on Analysis of Logistics function in Electrolux

   

Added on  2020-04-07

14 Pages2875 Words87 Views
Running Head: LOGISTICS MANAGEMENT AT ELECTROLUX Analysis of Logistics function in ElectroluxStudent’s nameName of the Institute
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LOGISTICS MANAGEMENT AT ELECTROLUX Contents1Introduction.........................................................................................................................................32Interfaces.............................................................................................................................................42.1Interface with marketing department..........................................................................................52.2Interface with Production department.........................................................................................52.3Interface with Finance department.............................................................................................63Order Cycle.........................................................................................................................................74Inventory Management........................................................................................................................95Conclusion.........................................................................................................................................11References.................................................................................................................................................12
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LOGISTICS MANAGEMENT AT ELECTROLUX 1IntroductionElectrolux is a Swedish based home appliances manufacturer that has its presence in almost allthe part of the world. It makes appliances for consumer as well as for Industrial use. It is alsolisted on Stockholm stock exchange and has generated revenue of around 20 billion USD in2016.It has more than 60 manufacturing facilities. While most of them are located in NorthAmerica and Europe, it also has presence in Japan, Thailand, Malaysia, Australia, Africa andLatin America. It operates under a large number of brands like Eureka in America, Dishlex andKelvinator in Australia, King in Middle East and many more global brands like Electroluxprofessional, Castor. Its major competitors are Whirlpool, Samsung and General electric in homeappliances and Miele and Bosch in vacuum cleaners. Also, with the advent of internet of things,it also has launched state of art manufacturing facility in North America and entering in IOTenabled appliances. Among all the key markets, its market share is highest in Europe and MiddleEast markets. The purpose of this report is to analyze one of the Key function logistics for the Electrolux andhow it is integrated with other functions like production, finance, marketing, purchasing and soon. It will also look in to the effectiveness of order revenue cycle and inventory managementtechnique at the company and also provide recommendations for improvement.
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LOGISTICS MANAGEMENT AT ELECTROLUX Figure 1: Electrolux Factory in Sweden2InterfacesLogistics is one of the most important functions and is influential in designing the supply chainstrategy of the organization. For example, Responsiveness Vs efficiency is one of the keydecision in supply chain is based on the medium adopted for maximum number of logistics andtransportation needs. During earlier days, the processes were conducted in Silos withoutcollaboration between the departments. However, now with the advent of ERP systems,Electrolux has optimized their business processes and they flow across the departments. Interfaces refer to all the departments with which various business process of logistics functionsinteract. For example, Logistics is involved in order fulfillment and thus directly integrated withthe sales and marketing as it take inputs from this department about the material and customer
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