logo

Analysis of Macro and Micro Factors on the Retail Market

   

Added on  2019-12-03

16 Pages3268 Words170 Views
InternationalMarketing1
Analysis of Macro and Micro Factors on the Retail Market_1
2
Analysis of Macro and Micro Factors on the Retail Market_2
TABLE OF CONTENTSIntroduction.................................................................................................4Analysis of macro and micro factors on the retail market........................4Evaluation of the retail market potential with including a shortlist ofmarkets....................................................................................................7Recommendation of two markets suitable for international expansion...8Suggestion of market entry strategy for Next..........................................9Recommendation of changes needs to be considered by Next in itsmarketing mix..........................................................................................9Conclusion.................................................................................................11References................................................................................................123
Analysis of Macro and Micro Factors on the Retail Market_3
LIST OF FIGURESFigure 1: PESTLE Analysis............................................................................5Figure 2: Porter Five Forces.........................................................................6Figure 3: Marketing Mix.............................................................................104
Analysis of Macro and Micro Factors on the Retail Market_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
International Marketing - Next Plc
|14
|3959
|152

International Marketing Macro and Micro Factors
|13
|3562
|27

Macro and Micro Factors in International Marketing
|13
|4016
|159

Assignment on International Marketing
|10
|3175
|104

International Marketing Assignment - Next plc
|10
|3137
|266

Assignment on International Marketing Next plc
|11
|3802
|199