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Analysis of Marketing Environments and SWOT Analysis of Apple iPhone X

This is a marking rubric for the Marketing Report assessment in BUS104 Introduction to Marketing. It includes criteria for the executive summary, introduction and background of the company, SWOT analysis, and more.

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Added on  2023-06-11

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The report includes the analysis of the external and internal factors that helps the company in evaluating the forces and bringing the changes in the product that the company is offering. PESTLE analysis and SWOT analysis of the selected company that is Apple and its product iPhone X. The report includes the identification and description of the target market with the help of 4 segmentation. It also reflects the recommended marketing strategies for the company and its product.

Analysis of Marketing Environments and SWOT Analysis of Apple iPhone X

This is a marking rubric for the Marketing Report assessment in BUS104 Introduction to Marketing. It includes criteria for the executive summary, introduction and background of the company, SWOT analysis, and more.

   Added on 2023-06-11

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Introduction to Marketing
Analysis of Marketing Environments and SWOT Analysis of Apple iPhone X_1
Marketing 1
Executive Summary
The purpose of the report is to assess the external and internal environment of a company that is
essential to identify the new offering considering the result of the environment scanning. The
analysis is done with the help of the PESTLE analysis which is a tool used for the external
analysis of the environment and SWOT analysis which is used for internal analysis. The
company that has been selected for this report is Apple and its product that is iPhone X. The
findings of the report include the innovation of the new product that is iPhone X2 with the new
features and services. The recommendations related to the company new product has been
provided which will help the company to generate the awareness for the new product and for
making the other related strategies for the same.
Analysis of Marketing Environments and SWOT Analysis of Apple iPhone X_2
Marketing 2
Contents
Introduction......................................................................................................................................4
Overview of company..................................................................................................................4
Analysis of marketing environments...............................................................................................5
PESTLE analysis.........................................................................................................................5
Political factors........................................................................................................................5
Economic factors.....................................................................................................................5
Social factors...........................................................................................................................6
Technological factors...............................................................................................................6
Environmental factors..............................................................................................................6
Legal factors............................................................................................................................7
SWOT analysis................................................................................................................................7
Strengths......................................................................................................................................7
Weaknesses..................................................................................................................................8
Opportunities...............................................................................................................................8
Threats.........................................................................................................................................9
Recommendations............................................................................................................................9
Segmentation...............................................................................................................................9
Target market.............................................................................................................................10
New product description............................................................................................................11
Analysis of Marketing Environments and SWOT Analysis of Apple iPhone X_3
Marketing 3
Marketing Mix...........................................................................................................................11
Conclusion.....................................................................................................................................13
References......................................................................................................................................14
Analysis of Marketing Environments and SWOT Analysis of Apple iPhone X_4

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