Entrepreneurship : Analysis of Mike Cannon-brookes

ENTREPRENEURSHIP

Entrepreneurship 1
Contents
Introduction............................................................................................................... 2
Background to the entrepreneur...................................................................................... 2
Entrepreneurial traits/characteristics................................................................................. 3
Opportunity recognition and idea development process.........................................................4
Competitive advantages................................................................................................ 4
Recommendations....................................................................................................... 5
References................................................................................................................ 6

Entrepreneurship 2
Introduction
Entrepreneurship is the actual procedure of initiating a new business. The entrepreneur is a
person having an idea and works to form a product or service which people purchase by
constructing an organization to assist those sales. The entrepreneur is identified to be a person
setting up a business with the aim of generating a profit. An entrepreneur is a person starting
a side propel which can eventually form a full time and sustainable business with the
employees. A person is having an entrepreneurial mindset is likely to create a profitable
business. The entrepreneurs are even identified to be some of the globe’s most powerful
transformers. They view possibilities and solutions whereas an average person just views
annoyances and problems. The entrepreneurs assist more people in identifying value and
contribute to the world.
Entrepreneurship has been the procedure of designing, launching and initiating a new
business which is generally a small business. This report comprises the analysis of Mike
Cannon-Brookes as an entrepreneur. Cannon-Brookes is a successful Australian entrepreneur
and running a software company named as Atlassian. The company advances products for
software development, project management, and content management.
Background to the entrepreneur
Cannon-Brookes was born on 17 November 1979 and is an Australian billionaire. Mike
Cannon-Brookes is co-founder and co-CEO of software company Atlassian Software
Systems. Atlassian is an innovative and rapidly growing software company exerting to upset
the software market by offering high quality and low-price offerings. Cannon-Brookes’s
father was an international banking executive. Cannon-Brookes was graduated from the
University of New South Wales and has a bachelor’s degree in information systems
(Mahroum, 2016). Cannon-Brookes has attained Australian IT professional of the year award
in 2004 and ‘entrepreneur of the year award’ in 2006. Cannon-Brookes even debuted on 2007
BRW young rich list of richest Australians aged under 40 and on BRW rich 200 in 2013.
Other than being entrepreneur Cannon-Brookes is a technology investor a passionate clean
energy evangelist. Cannon-Brookes invests in areas like fintech, software, energy, and
agriculture. He even sits on the board of Zoox, a company that advances technology for self-
driving cars. Cannon-Brookes is always concerned with giving back and always keep the
room to read. Cannon-Brookes is devoted to enhancing literacy and gender equality. As a
passionate clean energy evangelist, Cannon-Brookes has a significant role in the efforts of