Analysis of Primary Research - PDF

Added on - 09 Nov 2020

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Analysis of Primary Research:Primary research is aimed to decide who the target audience for our documentary will be.This was carried out in the form of a paper questionnaire. We did this because we felt itwould be more easier if we went around and asked people to fill it out face to face. We couldhave asked 10 white males aged 16-20 to fill out the questionnaire and then 10 whitefemales aged 16-20, to see if the gender had any influence on the responses we gained.Then we would go and back to the start and change the different aspect for example, theage. Maybe we would have seen a connection between age and the responses we gotwhilekeeping the other aspectsthe same. If we had done this, we would have had more cleardata that we could use to our advantage, and it would have been easier for us to clearly seewho our target audience would be and who would actually watch our documentary.We managed to include both closed and open questions, as well as qualitative andquantitative. We did not have a question about the ethnicity of the person who was takingthe questionnaire, but we should have, since it would have helped us in our market research.Altogether, we had 14 responses for this questionnaire, most of them came from teenagersaged 17-18. It would make sense to target our documentary to them seeing as we know themost aboutthem. Also, there was an irregular number of male and female answers whichmeant we cannot make any conclusions on which gender will and will not watch thedocumentary. The difference in the response values for each gender may show insignificantsince, all the males that answered the questionnaire said they would watch documentaries.Question 1-The gender that answered the questionnaire.Question2- Theages of the people who answered the questionnaire.
Analysis of Primary Research:Most the people who we asked were 16 and under and 17-19, which tells us that it is aimedaround that age and there were a lot of people who were older than 19. Shows that theywon’t be interest but they probably will be but didn’t find any one at that age to do thequestionnaire at the college.Question 3-How often people go to Camden.Figure 2is anexample of qualitative data and in it we see that 14% of people go to Camden regularly, 7%go at least once a week, 36% go once a couple of months, another 14% go once a monthand 29% have never been to Camden. This tells us that people who visit Camden are quiteinconsistent, but because again, we didn’t keep any control factors, we cannot depict whichpeople go to Camden more often than others.Question 4-The places that are attracts more tourists.Here we can see the majority of the 14-people said that the market is the most popular placethat attracts more tourist than other places. This tells that there should be more shots of themarket in our documentary, facts, and history of that place.
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