Scenario You have been appointed by Murasaki Aircraft Corporation (MAC), a relatively new aircraft manufacturer in Japan, as the Project Director. MAC’s shareholders include parent company Murasaki Heavy Industries (MHI) 64%, Toyota Motor Corporation (10%) and Mitsubishi Corporation (10%), and Sumitomo Corporation and Mitsui & Co with minor shares. MAC is only producing Regional Jets and has no ambition to compete with Boeing and Airbus, especially since MAC is manufacturing Boeing’s 787’s wings. However, the CEO, Lisanne wishes to grow the company to the next level by entering the medium size passenger jet market and directly competing with the Big Two.
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