Analysis of Strategic Marketing Context and Critical Evaluation

Analysis of Strategic
marketing context and
Critical evaluation

Table of Contents
Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
TASK 1............................................................................................................................................1
Analysis of Strategic marketing in context and critical evaluation of challenges to successful
Strategic marketing..........................................................................................................................1
1. Discuss the critical company analysis.....................................................................................1
Situational Analysis....................................................................................................................2
Critical company analysis of BYD Energy......................................................................................3
company’s mission/vision:..........................................................................................................3
Directional and Growth strategies:..............................................................................................3
Competences and competitive advantages:.................................................................................4
Resource Based:..........................................................................................................................4
Critical Competitive Analysis..........................................................................................................4
competitor profiling....................................................................................................................4
Critical Customer Analysis..............................................................................................................6
Key target customer segments, behaviours and value sought.....................................................6
Customer behaviours and trends analysis...................................................................................7
Critical Strategic Collaboration & Contextual factors/issues..........................................................7
key market structure:...................................................................................................................7
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
The strategic marketing is framework of assessment which assort by specific organisation
that can enhance comparison for seeking competitions through focusing strength to provide
better service and value of customer. There are some role of strategic marketing where it
generates opportunities which focuses on new business optimisation that change the current
market environment such as invites new customers and unique tactics of selling product and
services for satisfy customer needs and wants (Ptok Jindal and Reinartz, 2018). The goal of
strategic marketing is to make towards most valuable organisation within positive differentiation
on the basis of high competition through consumer perspective. In this following report, the
organisation is selected Build Your Dreams(BYD) it is a Chinese manufacturing auto-mobiles,
battery powered bicycles, buses, solar panels, rechargeable batteries, trucks etc within having
headquarters in Shenzen. It has two major subsidiaries that acquired BYD vehicles as it was
founded in February 1995. As topics are covers in report is related to strategic marketing which
focuses on depth analysation about company's competitor, customer and other factors. In further
Second part highlight about strategic marketing theory, concept and model that guides towards
planning of future implication rectify in systematic manner.
MAIN BODY
TASK 1.
Analysis of Strategic marketing in context and critical evaluation of
challenges to successful Strategic marketing.
1. Discuss the critical company analysis.
The term company analysation is a systematic procedure which is evaluating about
company's related profitability, profile, product and services. As per company majorly follows
three types of account to analyse their financial status are Trading Account, Profit and Loss
Account and Balance sheet statements that generates the scope of operating, investing and
financial activities. In context of BYD company, to conduct organisational analysis for
investing their number of sales, demand, manufacturing, customer retention and current market
position in competitive automobile marketplace . (Paul and Mas, 2020). The equipments and
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other internal resources plays an important role to define structure that highlight assets and
liabilities.
Situational Analysis.
Overview of Company
As BYD Co. Ltd is a public industry, they manufacture Chinese auto-mobiles, trucks
and buses and solar panel etc. They acquire two main subsidiaries one is BYD electronics and
another BYD auto-mobile venture, these two business having common objective to invent high
tech innovations in technologies that facilitates satisfactory battery mechanism service.
Moreover, BYD manufacture different electronic equipments that utilise in small and large
vehicles from generation to storage the energy. application (O'Connor, Yang, and Jiang, 2018).
This industry is determined to effectively offer solutions by manufacturing eco friendly engines
to fit in vehicles or solar panels. In the year 2019 BYD company generate64.9 billion of
business.
Competition:
For BYD Auto Co. Ltd, having more high competition in automotive marketplace
where they tend to provide excellenec quality of electronic vehicles along with parts and other
equipments . There are few companies are indulge into inventing electronic vehicles like NIO,
Xpeng, Tesla and Chery. They are competitors of BYD to compete in worldwide. For
instance,Tesla is one of most influence automotive venture that overtakes automotive market in
current scenario by provide advanced technology driver less vehicles that prevail more
competitive advantages. Furthermore, in China there are many substitute electronic
manufacturing product and services. By analysation situation as per above BYD company
difficulty for sustainability by produced more innovation electronic products and reduced their
pricing level that can easily attract clients
Customer.
Main customers for BYD Auto Co. Ltd are the ones who are obsessed with advanced
technology and vehicles. This represents curiosity for buying as well as exploring vehicles from
the buyers perspective. The company mainly targets youth and middle aged people that are more
interested in the world of technology and auto mobile.
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