Comparison of e-Business Companies in Australia: Analyzing B2B Models and Website Features

Running head: COMPARISON OF E-BUSINESS COMPANIES OF AUSTRALIA
Comparison of e-Business Companies of Australia
Name of the student:
Name of the University:
Author’s note

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COMPARISON OF E-BUSINESS COMPANIES OF AUSTRALIA
Table of Contents
Task A: The Concept of Business-To-Business (B2B) Model..................................................4
Task B: Brief Business Model Analysis of the two B2B E-Commerce Business Website.......6
Task C: The Primary Goals and Aims of the chosen Business..................................................7
Task D: Analysis of the Chosen Website...................................................................................9
1. Website URL......................................................................................................................9
2. Search Engine Optimization..............................................................................................9
3. Information related to Website.........................................................................................10
4. Gathering of User Information.........................................................................................11
6. Website Trust Factor........................................................................................................12
7. Addressing of legal aspects..............................................................................................12
8. Accessibility of Website..................................................................................................13
9. Cultural aspects within the Website.................................................................................14
10. Product Information.......................................................................................................14
11. Customization................................................................................................................15
12. Experience personation for Users..................................................................................15
13. Support channels or User Service/Support....................................................................16
14. Ease of accessing information........................................................................................16
15. Clarity of Reading..........................................................................................................17
16. Navigation of Website....................................................................................................17
17. Look and Feel of the Website........................................................................................18

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COMPARISON OF E-BUSINESS COMPANIES OF AUSTRALIA
18. Maintenance of User Community..................................................................................18
19. Server up time and other functionalities........................................................................19
20. Accessibility of the Web browser..................................................................................19
21. Payment procedures within the Websites......................................................................20
22. Range of Delivery options.............................................................................................21
Task E: Preference of One website over the other...................................................................22

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COMPARISON OF E-BUSINESS COMPANIES OF AUSTRALIA
Task A: The Concept of Business-To-Business (B2B) Model
In this assignment, the Business-to-Business (B2B) model of e-commerce have been
chosen. The B2B model of e-commerce business can be defined as the collaboration of more
than two different business organisations based on performing several forms of business
transactions. This scenario also depicts the involvement of businesses based within
wholesalers, retailers or different manufacturing businesses (Laudon and Traver 2016). The
B2B model of business helps different business organisations to develop a process chain
based on which they would be able to enhance the flow of a wide amount of data and other
preferred services. This kind of business process does not deal with individual customers but
rather covers the entire business aspect. In the present scenario, it has been seen that the
Australian financial service providers are making high use of the support from the
government based on developing their business sector and thus serve the respective industry.
The B2B sector of business based on the e-commerce model have fostered in the
recent past years. Based on latest predictions from several sources of data, it can be discussed
that the new developed systems of e-commerce business would help the different companies
to increase their profit margins and thus generate a high revenue model. These companies
have also preferred to promote their business based on different web-based platforms such as
the use of websites and several mobile applications (Askariazad and Babakhani 2015). More
recently, the websites of popular brands act as a medium of communication for the
companies to contact with their clients based on online chat support system, calls and email
content.
In the concerned report, the first website of finance business that is considered is
Azure Group, Australia. The URL link to the website of the company is -
http://www.azuregroup.com.au/

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COMPARISON OF E-BUSINESS COMPANIES OF AUSTRALIA

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COMPARISON OF E-BUSINESS COMPANIES OF AUSTRALIA
(Fig 1: Screenshot of Azure Group Homepage)
(Source: Azuregroup.com.au 2019)
The second considered financial website is Deloitte, Australia. The website is
operated by the following URL link - https://www2.deloitte.com/au/en.html
(Fig 2: Screenshot of Deloitte, Australia Homepage)
(Source: Deloitte Australia 2019)