1ANALYSIS OF THE FINANCIAL STATEMENT Table of Contents About the Company.......................................................................................................2 Reasons for Investing in our Company..........................................................................2 Target to Improve the Market Share..............................................................................2 Future Planning..............................................................................................................3 Reference........................................................................................................................4
2ANALYSIS OF THE FINANCIAL STATEMENT About the Company The Kraft Heinz is an American Based company which is an amalgamation of Kraft Foods and Heinz based in Chicago, Illinois. The primary activities that the company is involved in marketing a wide range of the grocery products, along with the aim of delivering the world class facility to the consumers at the affordable prices. Along with this the company is also involved in selling of the beverages, cheese, convenience foods, dairy and Snack foods. The company has formed in the year 2015, and the current revenue of the Kraft is $26.26 billion whereas the profit that has been reflected by the company is the negative profit. The team of 38000 employees has been delivering the services and quality products to the customers. Reasons for Investing in our Company The energy drink is the product which is famous among the athletes and all the professional personnel. We analysed that the energy drinks will start getting popularity which will lead to increase the demand. We believe that this demand will lead to intervene in the big states like California and New York(Min, Kwon & Kim, 2015). This is the reason we have decided to intervene in other big states of America. Target to Improve the Market Share We have conducted the market survey among the targeted customers who happened to be the athletes about the product and analysed the demand for our product(Larson et al., 2017). After the forecasting of the market share in the business we want to increase the market share from 3.5% to 10% within 1 year. As per the financial statement forecasting it can be intervene that the company will earn the revenue of $450,000 which are expected to increase by 25% in the next year.
3ANALYSIS OF THE FINANCIAL STATEMENT Future Planning The company also wants to introduce new products on the basis of the sports played by the athletes. This is a new idea which wants to implement in the sport drink industry (Fairchild, Broughton & Morgan, 2017). After the analysis of the needs of the sports drinks from athletes, we have observed that the requirement of the drink is different in different sports. So, we are hoping to launch new products by the end of 2020.
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4ANALYSIS OF THE FINANCIAL STATEMENT Reference Fairchild, R. M., Broughton, D., & Morgan, M. Z. (2017). Knowledge of and attitudes to sports drinks of adolescents living in South Wales, UK.British dental journal,222(12), 931. Larson, N., Laska, M. N., Story, M., & Neumark-Sztainer, D. (2015). Sports and energy drink consumption are linked to health-risk behaviours among young adults.Public health nutrition,18(15), 2794-2803. Min, J. H., Kwon, H. K., & Kim, B. I. (2015). Prevention of dental erosion of a sports drink by nano‐sized hydroxyapatite in situ study.International journal of paediatric dentistry,25(1), 61-69. Spierer, D. K., Blanding, N., & Santella, A. (2014). Energy drink consumption and associated health behaviors among university students in an urban setting.Journal of community health,39(1), 132-138. Williams, J., & Giulianotti, R. (2017). Introduction: Stillborn in the USA?. InGames Without Frontiers(pp. 1-20). Routledge.