Analysis of the Market of 5g Smartphones Report PPT 2022

Analysis of the market of 5G
smartphones

Brand Positioning and Brand Equity
Product identification
The product chosen for this report is 5G smartphone
Advantages: extended bandwidth, high speed internet
consumers will be able to upload as well as download
videos at a much higher speed the 4G smartphones
Competitive information (Ding et al. 2018)
leading brands offering 5G smartphones are One
plus pro, Samsung Galaxy S10e, Samsung Galaxy
S10 plus and Nokia 9 PureView
Chief competitor: 4G smartphones
high quality RAM along with high speed internet
speed at a similar price range

Environment scanning
Political
Deteriorated relationship with neighbouring countries
Thus the political factor of Australia is not highly
favourable for the mentioned product.
Economic
 Australia holds 13th place amongst the largest economy worldwide
(Fayek et al. 2017)
 the nation has reported an economic growth of 2 percent
Socio Cultural
 population of Australia is smaller compared to majority of the nations
 the workforce in the nation is highly expensive
Technological
24*7 hours availability of transport and internet

Demand forecast, positioning
and targeting
High demand for the
mentioned product is
expected (Hawthorne 2016).
target consumers of 5G
smartphones include Elite
class, higher middle class as
well as middle class
consumers of the society
(Fayek et al.2017)
Tagline used by the product
selling brands “It's more than
providing you with a really
fast smartphone.”
The age range of the target
consumer includes 16 years
to 20 years