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Market and competitors analysis: a case study

This assignment involves conducting a financial and strategic analysis of Toyota, Hyundai, and Mazda, comparing their revenue, market share, profit margins, and using modified Porter's five forces and balance scorecard for analysis. The assignment also discusses the limitations of financial models and provides recommendations based on the analysis.

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Added on  2019-12-17

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Conclusion 14 References 15 Table 1 (Balance score card) 10 Figure 1 (Toyota operating income) 4 Figure 2 (Hyundai revenue generation) 4 Figure 3 (Mazda revenue generation) 5 Figure 4 (Revenue stats) 6 Figure 5 (Market share) 6 Figure 6 (Leading importer market share) 7 Figure 7 (Vehicles produced) 8 Figure 8 (Hyundai's profit margins) 9 Introduction Purpose: The main purpose of this report is to provide a critical analysis of the market state

Market and competitors analysis: a case study

This assignment involves conducting a financial and strategic analysis of Toyota, Hyundai, and Mazda, comparing their revenue, market share, profit margins, and using modified Porter's five forces and balance scorecard for analysis. The assignment also discusses the limitations of financial models and provides recommendations based on the analysis.

   Added on 2019-12-17

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Contents1.Introduction.........................................................................................................................31.1.Purpose:.......................................................................................................................31.2.Case Context of analysis:............................................................................................31.3.Company Background:................................................................................................32.Key issue(s):.......................................................................................................................33.Rational of choice of companies:........................................................................................34.Financial Analysis (comparison with competitors)............................................................34.1.Revenue analysis and forecast.....................................................................................34.2.Market share................................................................................................................64.3.Stats and depictions till now........................................................................................74.4.Profit margins..............................................................................................................84.4.1.Hyundai:...............................................................................................................95.Strategic analysis................................................................................................................95.1.Market and competitors analysis (Modified Porter’s five forces)...............................95.1.1.Threat of Entrant..................................................................................................95.1.2.Power of Buyer..................................................................................................10
Market and competitors analysis: a case study_1
5.1.3.Power of supplier...............................................................................................105.1.4.Competitive Rivalry...........................................................................................105.1.5.Threat of substitutes...........................................................................................106.Operations and organisation(s) analysis (Balance-score card).........................................116.1.TOYOTA...................................................................................................................116.1.1.Learning and Internal Growth................................................................................116.1.2.Process or Operations.........................................................................................116.1.3.Customer Perspective:........................................................................................126.1.4.Financial Perspective:........................................................................................126.2.HYUNDAI................................................................................................................126.2.1.Learning and Internal Growth............................................................................126.2.2.Process or Operations.........................................................................................126.2.3.Customer Perspective:........................................................................................126.2.4.Financial Perspective:........................................................................................126.3.MAZDA....................................................................................................................136.3.1.Learning and Internal Growth............................................................................136.3.2.Process or Operations.........................................................................................136.3.3.Customer Perspective:........................................................................................13
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6.3.4.Financial Perspective:........................................................................................137.Limitations of Financial models in analysing performance..............................................138.Recommendation..............................................................................................................149.Conclusion........................................................................................................................14References................................................................................................................................15Table 1 (Balance score card)....................................................................................................10YFigure 1 (Toyota operating income)..........................................................................................4Figure 2 (Hyundai revenue generation).....................................................................................4Figure 3 (Mazda revenue generation)........................................................................................5Figure 4 (Revenue stats).............................................................................................................6Figure 5 (Market share)..............................................................................................................6Figure 6 (Leading importer market share).................................................................................7Figure 7 (Vehicles produced).....................................................................................................8Figure 8 (Hyundai's profit margins)...........................................................................................9
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Introduction1.1.Purpose:The main purpose of this report is to provide a critical analysis of the market state of Toyota as a comparison with their corecompetitors. The report will basically focus on the core aspects of the market like revenue, market share. Profits, earning ratio etc. Irespect to the company targeted i.e. Toyota as compared to Competitors like Mazda, Hyundai.
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1.2.Case Context of analysis:The prime context for the analysis will be based on analysis of various financial and strategic factors associated with the companyand how they differ as compared to their competitors. The various factors will include the analysis on various KPIs like marketgrowth, debt level, cash factors, and profit or loss statistics. 1.3.Company Background:Toyota Motor Corporation is a Japanese company for automobile manufacturing. The company is based in Toyota, Aichi, Japan andcurrently holds a workforce of more than 350,000 employees (Yamamoto et al, 2016). As per the statistics are considered thecompany was rated the most successful company in term of revenue collection. Even in the year 2012 the company was rated as themost successful producer of automobiles (as far as numbers are concerned) (Lai, 2016). The company Toyota is not a small brand buta name known by everyone. In the further sections of the report the focus will be on the key issues and various comparison with theircore competitors (Toyota, 2016). 2.Key issue(s):This report will cover the basic or the key issues associated with the company and how these factors have affected the overallperformance of the company. These key issues will cover the financial as well as strategic issues of the company and how the companystands today. 3.Rational of choice of companies:Since attaining a good position in the market Toyota has become a big brand but in recent years they have received several setbackswhich has weakened their positioned whereas on the other hand its competitors like Hyundai and Mazda have grown as a names (Wada,2015) (Subit et al, 2015). For these reasons these are the company targeted for competitive analysis of Toyota.
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4.Financial Analysis (comparison with competitors)Market shareMarket share is one of those factors which can help in analysing any company’ performance and logistics. The below graphs are a clearevidence that how the market share of all the tree companies have fared over years. Following graph gives a competitive analysis betweenHyundai and Toyota’ market share and how both the companies have fared. Table clearly reflects that in 2014, Toyota gains 3rd position by selling 61,409 vehicles having a market share of 10.6%. However,Hyundai and Mazda’s market share is comparatively lower to 2% and 1.4% respectively.
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Above graph, presents that Mazda’s marketing share in Canada and USA came down to 3.79% and 1.85% in 2015.
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Figure (Market share) (Toyota, 2016)If we look at current market share, then it can be seen that Hyundai has maintained a good state in the market share, with the numbersbeing stabled in a positive way (Kanith and Madhur, 2016). From year 2014 to year 2015 the compnay showed a small increment butafter that has mainted a fair stabled state with year 2014 onwards experiencing a good growth in the share itself (Kim et al, 2016). While the main targeted company for this report i.e. Toyota Motor Corporation hasn’t gained much. They are still way behind Hyundaiand Mazda in this field.They are quite stabled in their potion as they were in year 2012, this stability has made them stay in the marketbut they haven’t see any progress which can depict increase their chances of market capitalization (Wada, 2015).As mentioned in the above paragraph that Toyota’ performance is below Mazda but the fact that comes as a surprise is that Mazda’market share is even above than that of Hyundai. Below graph shows that where Hyundai has been stabled (as depicted in previousgraph) and the below graph shows that Mazda has seen a good growth.
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