Analysis of Two Case Studies

Running head: ANALYSIS OF TWO CASE STUDIES
ANALYSIS OF TWO CASE STUDIES
Name of the Student
Name of the University
Author Note

1ANALYSIS OF TWO CASE STUDIES
Executive Summary
The report is based on the analysis of two organizations and the ways by which they have
tried to gain competitive advantage in the industry of their operations. The first organization
which has been considered for this analysis is Woolworths which operates in the retail
industry of Australia. The second organization which has been considered in this case is
Qantas Airways which has its operations in the airlines industry of Australia. The marketing
based activities of the organizations have been analysed with respect to the information that
has been provided by different newspapers and articles as well. The success of these
organizations in gaining competitive advantage in the industry has also been analysed in the
report.

2ANALYSIS OF TWO CASE STUDIES
Table of Contents
a. Introduction................................................................................................................3
b. Description of the cases.............................................................................................3
c. Evidence based on marketing related success............................................................4
d. Explain the ways by which these organizations achieved success in the industry....5
e. Conclusion..................................................................................................................7
References......................................................................................................................8