Analysis of UK Retail Sector: A Case Study on Morrisons

Analysis of UK retail sector- Case study on Morrisons

Table of contents
Introduction...................................................................................................................... 2
Overview of Morrison....................................................................................................... 3
Porter’s Five Forces Analysis...........................................................................................3
Threat of Substitute products and services......................................................................3
Threat of new entrants..................................................................................................... 4
Rivalry among competitors...............................................................................................4
Bargaining power of buyers............................................................................................. 4
Bargaining power of suppliers..........................................................................................4
PESTEL Analysis.............................................................................................................5
Political.............................................................................................................................5
Economic......................................................................................................................... 5
Social............................................................................................................................... 5
Technological...................................................................................................................6
Environment..................................................................................................................... 6
Legal................................................................................................................................ 7
Value Chain Analysis....................................................................................................... 7
Inbound Logistic...............................................................................................................8
Operations Management..................................................................................................8
Outbound Logistics.......................................................................................................... 8
Marketing and Sales........................................................................................................ 8
Services........................................................................................................................... 8
Conclusion....................................................................................................................... 8
References.....................................................................................................................10

Introduction
This analysis is done to find the objectives of Morrison Grocery Company. Some
strategic tools such as Porter Five force analysis, PESTEL Analysis, Value chain,
Inbound and Out bound logistics are used to get the feedback. This report helps to
prove that Morrison holds the fourth largest position in the chain of supermarkets in the
United Kingdom. This company maintains its quality, value and price rate.