Analysis of Valentinos Case Study

Running head: ANALYSIS OF VALENTINOS CASE STUDY
Analysis of Valentinos Case Study
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1ANALYSIS OF VALENTINOS CASE STUDY
Table of Contents
1. Business Modelling for Valentinos.............................................................................................3
1.1 Mission Statement.................................................................................................................3
1.2 Business Realization plan using a Balanced Business Scorecard.........................................4
1.3 SWOT Analysis.....................................................................................................................4
1.4 PESTLE Analysis..................................................................................................................9
1.5 Porters 5 Forces Analysis....................................................................................................11
2. Project Initiation Products.........................................................................................................12
2.1 IS/IT Project for Valentino..................................................................................................12
2.2 Project Vision Statement.....................................................................................................13
2.3 Scope Diagram.....................................................................................................................14
2.4 Cost-Benefit Analysis..........................................................................................................14
2.5 Profit Loss Analysis for 3 Years..........................................................................................16
3. Requirements Catalogue............................................................................................................18
3.1 Functional Requirements.....................................................................................................18
3.2 Non-functional Requirements..............................................................................................19
3.3 Inclusion of Functional Requirements with the Non-functional Requirements..................20
4. Use Case Model for Valentinos.................................................................................................22
4.1 The Use Case Diagram........................................................................................................22
4.2 Description of Use Case Diagram.......................................................................................23

2ANALYSIS OF VALENTINOS CASE STUDY
5. Class Model for Valentinos.......................................................................................................26
5.1 The Class Model Diagram...................................................................................................26
5.2 Description of the Class Model Diagram............................................................................26
6. Consideration of Soft, Human Stakeholder Aspects for the Valentinos Project.......................28
6.1 Various Stakeholders...........................................................................................................28
6.2 Change Management within the System.............................................................................32
7. a) Explanation of benefits of Zachman Framework..................................................................34
7. b) The Zachman Framework.....................................................................................................35
References......................................................................................................................................37

3ANALYSIS OF VALENTINOS CASE STUDY
1. Business Modelling for Valentinos
1.1 Mission Statement
Mission Statement: To help single individuals find their special someone by connecting
them within a social circle.
The primary mission of Valentinos is to implement and think about new kind of strategies
that would help in building a new and advanced platform for the customers. This would help the
business to mix with their clients and provide solutions to their needs (Schmitz 2014). They
would also plan to implement the re-design of the website, which would personally help the
clients of Valentinos to make use of the new interface. The newly developed website would also
attract new clients within the process and help them in finding their perfect matches.
The mission of the organization is to develop an enhanced and interactive website. This
website would be developed by a highly efficient development team. They would re-design the
matching based algorithm and would rewrite the entire coding section. This would include the
latest coding technologies such as Java, PHP or Perl and would be supported by embedded SQL
(Dodge 2017). The project management team would also deal with the documentation of the
entire redesigned website that would contain the detailing of each of the technologies, which
would be used within the website. Another mission for the organization is to continuously
upgrade the systems on a regular basis based on meeting client expectation and ensuring
satisfaction.

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1.2 Business Realization plan using a Balanced Business Scorecard

5ANALYSIS OF VALENTINOS CASE STUDY

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1.3 SWOT Analysis
The SWOT analysis for the Valentinos organization are:
The Strengths of Valentinos are:
 They have an established brand name and also have an upright business position in the
worldwide market (Wada, Mortenson and Clarke 2016). They have maintained their
quality and integrity of work in the past years.
 They have an efficient form of a market research team that mainly observes the current
market position and then decide on strategies. They also have an experienced level of
staff within their organization that offer matchmaking services in order to address the
needs of the customers (Monaco 2018). The services that are offered to customers are
provided with high efficiency and care in order to satisfy the needs of the customers at
the stage of the process.
 The pricing strategy of their service is within the budget of the customers. They provide
these services in order to attract customers and increase the revenue of the business
(Burke 2017). They also provide an efficient form of customer care service during the
entire session of providing services. They also consider their customers an important part
of the organization.
 Valentinos also offers a high and effective form of finding and searching for profiles.
They also provide flexibility within the requirement and also different forms of
complementary services to their clients. They also have a long and established kind of
presence in the online and worldwide market (Blackhart, Fitzpatrick and Williamson
2014). They also have a strong form of links with various kind of suppliers of

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advertisement agencies. These suppliers also advertise their products in various forms of
public transport and newspapers.
 Valentinos ensures that the safety and integrity of the private information of the
customers are highly maintained. The website offers a diverse range of services that are
highly efficient. The services provided by Valentinos are entirely confidential (Huber and
Malhotra 2017). They primarily apply the strict form of rules based on the Data
Protection Act. With the help of ensuring the security of customer data, the organization
ensures that customers are highly valued and that their data remains under full protection.
 Valentinos also holds a large database that comprises an entire list of their past or
existing employees and customers. The organization supports a large database that is
spread across each of the levels of society. The customers are extremely loyal and thus
the organization is dedicated towards providing the best kind of services to their clients.
The large database for the members would store the entire list of details for each
customer (Curington, Lin and Lundquist 2015). This kind of facility thus helps in
providing the exact matches to the customers within the proper time frame.
 The organization also provides their customers with an efficient customer care service
that is meant to provide a varied range of services to their customers. These efficient
employees provide their customers with the right form of advice based on guiding them
to find their perfect matches. This kind of dating service also helps the clients to mail the
organization and thus the internal support team would help in supporting their customers
by answering their queries.
The Weaknesses of Valentinos are: