REPORTS ON ANALYSIS OF W HOTEL IN AUSTRALIA

Running Head: ANALYSIS OF W HOTEL IN AUSTRALIA
Analysis of W Hotel in Australia
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1ANALYSIS OF W HOTEL IN AUSTRALIA
A major part of the tourism or the hotel industry works on how well the products are
marketed to the audience or the consumer. The hotel industry benefits a lot from the print and the
digital advertisements. These advertisements plays a big part in creating an idea in the mind of
the consumer, the consumer gets attracted to the product by seeing the way it is being marketed.
In the light of this technique of advertising, this essay will analyze the W Hotels which re-
entered Australia in the year 2018. The new advertisement by Jaclyn Hosking gained a lot of
popularity among the consumers. This essay will analyze the advertisement with the help of the
AIDA model which is an acronym for attention, interest, desire and action.
The advertisement chosen for this essay is the one by Jaclyn Hosking on the re-entering
of the W Hotels in the country of Australia. In the year 2018, the W Hotels returned to Australia
with the city of Brisbane being its first stop (news.marriott.com 2019). An Australian developer
named Grocon developed the hotel and the construction was funded by the company Greaton
Group. The W Hotels had 593 guest rooms and the entire construction will be completed in the
year 2020. This is the third installment of the W hotels after the cities of Sydney and Melbourne.
The W hotel in Brisbane already opened in the year 2018 while the hotel in Melbourne is
supposed to open in the year 2020 (news.marriott.com 2019). W Hotel Worldwide is part of the
Marriot International group. Owned by the Shayher Group, according to some reports the hotels
will be very popular addition to the South East Queensland (Staff Writer 2019). The hotel is both
cater to the people who like the fast paced urban lifestyle and also to the people who loves the
nature as the hotel is overlooking the Brisbane River.
Brisbane is one of the fastest growing cities in the world, and that is the reason why the
W group started its business with the city of Brisbane (Hondula and Barnett 2014). The
advertisement that is chosen for this essay is the one by Jaclyn Hosking, which shows a big W

2ANALYSIS OF W HOTEL IN AUSTRALIA
written over a tall building, the W has pictures form all the natural attractions of the country of
Australia.
Figure 1