Analysis of Woolworths Limited

Analysis of
Woolworths limited

 Introduction
 Overview of Woolworths
 Analysis of external environment
 Analysis of internal environment
 Competitive advantages of Woolworth
 Diagnosis of the company
 Conclusion
 References
Table of Contents

 In the following slides a strategic review of an Australian
organization is performed
 The review of both internal and external environment has been
performed
 This has led to the identification of certain competitive
advantages
 Diagnosis of the strengths and weakness of the competitive
advantages is undertaken
 The long term sustainability of the competitive advantages is also
determined
Introduction

 Woolworths group was found in 1924 and is one of the largest
retailers in Australia
 The company operates 32402 stores across Australia and has
some of the most recognized brands (Woolworths, 2018)
 The company serves around 29 million customers in a week
 Woolworths is a committed business partner to thousands of
manufacturers, farmers and producers
 Some of its top brands are Big W, BWS, Woolworths, Dan Murphy’s
etc.
Overview