Case Study Analysis on International Marketing Management 2022

Running head: CASE STUDY ANALYSIS ON INTERNATIONAL MARKETING
MANAGEMENT
CASE STUDY ANALYSIS
ON
INTERNATIONAL MARKETING MANAGEMENT
Name of the student
Name of the University
Author Note:

Case Study Analysis
1
Introduction:
The primary objective of this report is to evaluate the case scenario related to the
international marketing management with respect to the ethical consideration of this situation.
After the analysis of the case scenario it has been identified that this is based on international
marketing management of an alcohol producing company. Followed by this aspect the paper
will also analyze the social and cultural aspects of the mentioned case scenario. After the
identification of the ethical issues as well as the cultural issues in this paper detail
recommendation will be provided in order to mitigate those identified issues.
Ethical Issue(s):
After evaluating the case study it has been observed that an organization named
AusSpritz which is an alcohol producing company situated at Australia. Followed by this
aspect it has been noticed that there is significant influence of ethical and environmental
consideration which needs to be accounted with respect to the organizational context. After a
detail elaboration of this case scenario it is mentioned that since, the nominated organization
is an alcohol and wine producer organization the social workers as well as other social
activators has raised significant problem related to the impact of this company on the social
culture as well as the environmental assets. While analyzing the business services of the
organization it has been noticed that due to its best quality services it has high demand on the
market. However, apart from these aspect one of the most significant impact of these scenario
is its ethical consideration the high popularity of alcohol holds a major effect on the social
and cultural life of people.
Hence, followed by the above aspects the identified ethical considerations are listed below:
One of the major ethical impact of the alcohol company is its popularity as it has been
noticed from the industry that due to its best quality services the organization has effectively

Case Study Analysis
2
gained customer trust which has helped to increase their business growth. However, apart
from the aspect of the company one of the major limitation is present related to the social
impact as it has been identified that due to the increment of the popularity the customers has
increased their alcohol consumption which holds a significant impact on the health of
individuals. Along with this it has also impacted the work performance as well as the other
social activities of the individuals. Followed by this aspect a brief discussion on the social
and ethical culture provided further in this discussion.
Analysis of Social Culture:
After discussing the above aspects a detail elaboration related to the social culture and the
consumer behavior is mentioned below:
 Impact on the work performance – followed by the above mentioned aspect it has
been observed that there is a significant impact of the alcohol on an individual’s work
performance. Hence, increasing popularity of the alcohol holds a direct impact on
their performance.
 Impact on the families – Along with that there is a significant impact of the alcoholics
on their families as it violates the peace of a family most of the time.
 While considering the ethical aspect it has been noticed that however, the company is
gaining profit from their business they are significantly impacted the health of their
customers. Along with that it has been also identified that there is a significant impact
on the families as well as on the friends of the alcoholic.
After investigating the above aspect it has been noticed that there is also a significant
problem present due to the alcohol consumption in behavior of the consumers related to
the aspect of community. Followed by this one of the major problem is related to the
excessive consumption of alcohol as a affects the life style as well as the behavior of the