Analysis of Performance Razzamataz

SMALL BUSINESS ENTERPRISE
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Table of contents
Introduction:....................................................................................................................................3
Task 1 (LO1) Profile of selected business.......................................................................................3
AC1.1 Overview of chosen business from Dragons Den series......................................................3
AC1.2 Compare their performance of such areas as production, HR, market sale and
technologies uses.............................................................................................................................5
Task 2 (LO2) Identification of weakness........................................................................................6
AC2.1 Recommendation to overcome of weakness with their justification...................................6
AC2.2 Analysis of performance......................................................................................................6
AC2.3 Suggest some new areas that use to expand the business....................................................7
Task 3 (LO3) Further investigations carried out regarding the business plan of the concerned
organisation......................................................................................................................................8
AC3.1: Assessment related to the present objectives and plans of the business.............................8
AC3.2: Evaluating the business plan to bring the necessary changes.............................................9
AC3.3 Designing of an action plan for bringing the desired changes into practice......................10
Task 4 (LO4) Report regarding information collected about the concerned organisation............11
AC4.1: The effect of changes brought about upon the organisation and the personnel constituting
it.....................................................................................................................................................11
AC4.2: Plan regarding the management of changes incorporated into the organisation...............12
AC4.3 Report on the basis of improvement in performance of business in the respective
organisation since the last two years.............................................................................................14
Conclusion.....................................................................................................................................15
Reference list.................................................................................................................................17
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Introduction
Small business enterprise is a privately owned small business in small-scale that have a less
number of workers or employees (Wawira, 2016, p.13). The aim of this chapter is to make the
learner understand the opportunities involved in the processes and changing management that
help to review and improve the performance of the small business enterprise. Here, it is also
discussing the financial measures and economic impact of chosen business as Razzamataz.
Task 1 (LO1)
AC1.1 Overview of chosen business from Dragons Den series
The researcher has chosen Razzamataz from the Dragons Den series which is a theatre school
that is a platform of opportunities as it offers and provides training in drama, dancing, and
singing. The classes of this organisation cover everything that includes traditional west end
musicals with a street dance and pop singing and they believe that every student can get an
opportunity to become energetic and do lots of fun and gain confidence. It has included some
performance of art with a fresh, vibrant and funky environment (Startups.co.uk, 2017).
In context with the founder or owner, it was founded by the seasoned performer whose managing
director name is Denise Hutton-Gosney who use the franchise formula to improve their business
and do hard work for that. Before the establishment of Razzamataz in 2000, Denise for over 10
years had been a choreographer, gymnast artist, and professional dancer. According to the owner
structure, there are many teams divided for the development of organisation such as the head of
the franchise requirement, head office support team, franchise support and development
manager, head office accounts, overseas recruitment manager, artistic director, administrator and
public relations advisor (Orme, 2014, p.50). All of these group work together for making the
high-quality environment and also to reach high and expand by the aware process as
volunteering.
As history before 2007, the founder took a brave step and enters BBC's Dragons Den and the
first troupe singing children from the firm to perform for them and that song was written by one
of their student (Mazhindu and Gregory, 2015, p.25). At first, In the Den of Dragon offered to
invest all the money without haggling over the equity and Denise accepted this offer of $50,000
for the 25% stake in Razzamataz and fill grateful for that. As a successful businessman, he did
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not want to lose this opportunity and instantly recognized it and chose to invest for Razzamataz.
They started this organisation to give an excellent opportunity to build up the self-esteem and
confidence and with their enthusiasm and business sense lead him in a great success and also in
the expansion of the business. Razz skills give or keep the youth active, confident, pride and
encourage their social skills and mainly located in the UK and also go through their expansion.
The strength of the business may be pointed as resources from diverse companies put in their
contributions towards increasing the productivity of Dragon’s Den series. All the potential
investors from different reality shows are given an opportunity to promote their mission for the
overall popularity of the show to be beneficial. The shared profit culture applicable in the
present business environment acts helpful in times of confronting with a setback.
The weakness thus confronted with can be stated fundamentally as lack of reliability and
prevalent uncertainty of carrying out the business on a large scale, as the participating
companies or organizations are free to quit the show at any moment without having any
responsibility. The gross benefit thus accumulated may face a financial scatter, due to the
merger of several subgroups formed within the business environment (Razzamataz.co.uk. 2017).
A reality show such as Dragon’s Den may be comparable and thus confronted with competition
from other potential shows coming up the same concept. Since the format of the show is
unchangeable and focuses on incorporating talents from diverse origins and backgrounds to
provide a platform to showcase them, it may possess certain unique features to cut an edge
against the other shows. Other than the inter-reality show competition, it is essential to combat
the intra-organisational conflict that lies within the show. A number of different companies wish
to use this show as a medium to popularize their talents, which needs to be managed effectively
and filter out the best shows that can be incorporated into the present business scenario.
Cost effective processes to conduct the business on the desired level by striking cooperation with
all the companies associated with it is difficult; hence this acts as one of the fundamental factors
affecting the business (Peppers and Rogers, 2016, p.43). Gaining equal amount of population,
loyalty, and reliability from every organization thus getting involved is also not possible, which
tends to act as an important factor for the business to sustain.
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