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Analysis of Strategic Positioning of Vw Ag

Assessment on understanding the process of strategic planning and formulating a new strategy for a given organization.

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Added on  2020-02-12

Analysis of Strategic Positioning of Vw Ag

Assessment on understanding the process of strategic planning and formulating a new strategy for a given organization.

   Added on 2020-02-12

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BUSINESSSTRATEGY
Analysis of Strategic Positioning of Vw Ag_1
TABLE OF CONTENTSINTRODUCTION ..........................................................................................................................1TASK 1............................................................................................................................................12.1 Analysis of strategic positioning of VW AG by carrying out an organizational audit .........12.2 Environmental analysis .........................................................................................................22.3 Significance of stakeholder analysis while formulating new strategies ...............................22.4 New strategy for VW AG .....................................................................................................33.1 Appropriateness of alternative strategy relating to market entry, substantive growth andretrenchment for VW AG ...........................................................................................................43.2 Justification for selection of the strategy ..............................................................................54.1 Roles and responsibility of personal in-charged with the strategy implementation .............64.2 Estimated resource requirement for implementing a new strategy for VW AG ..................74.3 Evaluation of contribution of SMART targets to achievement of strategy implementationin VW AG ...................................................................................................................................7
Analysis of Strategic Positioning of Vw Ag_2
INTRODUCTION Strategies are formed in the company for achieving long term and short term goals instrategic manner. It is critical that action plans should be formed in the company by adopting astrategic approach. Present report is based on VW AG which is leading auto mobile company ofUK. The report describes about Mission, vision, goals and objectives of the enterprise. Alongwith this Analysis of factors that gives impact on the strategic plans of the business also havebeen mentioned. Environmental audit for the company has been done by making use of PESTLEanalysis. TASK 1TASK 1 HAS BEEN COVERED IN POWER POINT TASK 22.1 Analysis of strategic positioning of VW AG by carrying out an organizational audit SWOT analysis is an effective technique that could be used by the business organizationsfor carrying out the organizational audit. It supports for assessing the weak performing areas andon the basis of that measures can be taken for making improvements in the overall performanceof the business. SWOT analysis for VW AG is as follows :- Strength :- It is a leading auto-mobile manufacturing company of the world and it has the widestbrand portfolio among all the auto-mobile companies that are working across UK. Company hasmade new joint ventures with local Chinese auto-makers that helps for enhancing the existingbusiness of the company. Weaknesses :- Neghative publicity has given impact on the brand image of the firm and it has thehighest recall rate in U.S. Market. Company has vary little expertise in making battery drivenvehicle and low market share are posses by company in U.S. Automotive market. Opportunities :- Company has opportunity for enhancing its existing market in new areas sothat profitability can be enhanced. Demand for autonomous vehicle is rising and company canmake use of this opportunity for selling their product in market (Auzair, 2011). Threats :- Automotive industry is facing intense competition and due to which challenges arefaced by firm in maintaining its existing market share (Hoejmose, Brammer and Millington,2013). Along with this intense competition is also giving impact on the business performance1
Analysis of Strategic Positioning of Vw Ag_3
and along with this increasing government regulations are also giving impact on the overallperformance of the business. 2
Analysis of Strategic Positioning of Vw Ag_4

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