Tourism Destination Competitiveness Analysis

This assignment delves into the concept of tourism destination competitiveness, examining various factors that impact a destination's ability to attract tourists. The analysis covers aspects such as cultural heritage, destination image, and social network effects. It also presents case studies and research papers on effective tourism management strategies, providing insights for students and professionals in the field.

Tourist Destination

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Analyse main tourist destination and generators..................................................................1
1.2 Examine statistics for determining tourism destination trends and estimate future trends...3
TASK 2............................................................................................................................................4
2.1 Analyse social, physical and social features of tourist destinations......................................4
2.2 Compare features of developing and leading tourist destination..........................................6
TASK 3............................................................................................................................................8
3.1 Compare appeal of current leading tourist destination.........................................................8
3.2 Evaluate how characteristics of tourist destination affect its appeal...................................10
TASK 4..........................................................................................................................................10
4.1 Analyse issues which affect popularity of tourist destination.............................................10
4.2 Potential responsible for tourism to enhance host community at world wide tourist
destination.................................................................................................................................11
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................14

INTRODUCTION
For any economy, travel and tourism is considered as one of the most essential principle
of economies of different processing and developed nations. Activities such as travel or visiting
some locations for the motive of refreshment, occupation or other casual reason can be refer as
tourism (Ahmad, 2013). There are two kind of tourism in which one is at international level and
another is at local level. The report is based on Virgin Holidays which is founded in 1985 with
their headquarters in Crawley, UK. This organisation provide holiday packages to interested
tourists with some destinations such as Africa, USA, Middle East, Canada and other nations. In
this report, analyse the position of UK as one of the important tourism destination and how this
will play an essential role for generating income or revenue from large number of visitors. The
company also identify different challenges which are mainly faced by tourist destination and
how major changes and improvement can implemented for getting high growth and success.
TASK 1
1.1 Analyse main tourist destination and generators
Tourist destination are play vital for growth of the country. Authorities can develop and
make their tourist destination so that they can easily attract large number of tourists. It lead
towards more revenue and income generation for the nation (Armenski and et. al., 2011).
Various countries have various income generation which are described as under:
Countries CHINA UK FRANCE SPAIN USA
Tourist
destinations
Tourism of
china has
mainly
attracted
tourist from all
over the world
for
contributing
around 3% of
GDP. They
UK country
mainly gain
attention of
more tourism
because of
their popular
culture and
tourist place.
In this,
tourism
This nation is
leading in
tourism
industry as
they are gain
high amount
of income
from various
tourist
locations.
Tourism sector
has mainly
increasing this
country
income level
in Spain.
There are
around 7
million of
tourists who
This country
has been
considered as
largest
employment
nation in all
over the
world. It has
been helping
thousand of
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also
generating
great
opportunities
of
employment
for their
country
people. In
2016, there are
approximately
3 million
travellers who
come for visit
this country.
contributing
around 3.6%
of GDP. In
every year, the
rate of percent
has been
increased in
the tourism
industry.
Domestic or
local tourism
have
contribute
their major
part in income
generation of
this country.
They also
generate great
job
employment
opportunities
for people. On
the other hand,
there are
around 8
million
visitors travel
in this place in
the year of
2016.
There are
around 6
million who
are come for
visit this
country in
2016.
come from
visit these
places in the
year of 2016.
Spain has also
enhanced
employment
opportunities
around 5.7%
of GDP.
people for
providing
them job
opportunities
in the USA
nation. On the
other hand,
there are
approximately
5 million
travellers who
come for visit
this
destination in
2015.
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Countries CHINA USA FRANCE
Income generators This country will help
in contributing around
3% GDP in economy.
Also generate
employment
opportunities for their
people.
They have also
contributing around
3.4% in the country
economy.
France country
contribute
approximately 3.6%
GDP in the economy.
They also create job
opportunities for their
youngsters or adult
people.
1.2 Examine statistics for determining tourism destination trends and estimate future trends
Travel and tourism have large scope in the future time because it is continuously
enhancing in each year with significant pace (Beritelli, 2011). There are various nations and
countries which have developing and making strategies for improving tourist destination that will
increasing their income and generating huge number of employment opportunities for domestic
people. Along with this, tourism industry assist in gaining importance from visitors in all over
the world. In future time period, they has been creating opportunities for nation to gaining
profitability in this sector.
In below the statistical data of united kingdom, which involves in current trends of
similar nation. This type of statistics is depicting various number of tourists for increasing and
decreasing in several years.
Years Number of
Travellers (m)
Expend £ (bn) Average spend
per visit
Average
nights per
visit
Global
balance of
cost £ (bn)
2006 31.8 £16.120 £485 8.5 -£18.225
2007 32.6 £15.520 £496 7.2 -£19.552
2008 30.25 £16.110 £541 7.7 -£20.202
2009 29.22 £16.114 £582 7.5 -£15.236
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2010 29.45 £17.0125 £593 7.2 -£15.203
2011 31.11 £16.401 £648 6.8 -£14.320
2012 31.12 £18.254 £659 6.3 -£13.225
2013 32.25 £20.114 £671 6.8 -£13.502
2014 35.52 £21.212 £690 7.7 -£13.658
2015 35.15 £22.141 £600 7.2 -£13.102
2016 36.45 £24.002 £625 7.6 -£13.331
2017 38.1 £25.252 £691 7.5 -£13.051
According to the above facts, data and information about large number of tourists which
are visit to different places in united kingdom. In certain years, there is reduction in the number
of travellers and this has been gaining attention of more travellers from different places. In some
specific year, there are more number of people who are attracted towards various countries
(Crouch, 2011). Tourism sector is getting popularity among people so they are interested in
intending various destinations. Such places are seen as only attraction point for travellers or
visitors. These are generally full of culture, information, historical, mysteries description of
domestic country, etc. along with this, UK government authorities also conduct several types of
events and occasions which present their culture and significance of that destination, these events
mainly impact on tourist travelling that locations. They also assist in enhancing country GDP and
developing strong financial status.
TASK 2
2.1 Analyse social, physical and social features of tourist destinations
Every tourist destination interpret their culture, social and physical characteristics. Such
type of features mainly attracting number of tourist from various nations. It assist in enhancing
the travellers interest and they attend to visit such places for fully know about them in
description. In united kingdom, there are various places which are popular for their culture and
history which they are interpret (Datzira-Masip and Poluzzi, 2014). Among those locations,
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London is one of the most travelling destination where large number of people are come for
seeing this beauty and culture. They have sceneries and lakes which attract visitors from
different places.
There are certain places which are elaborated below which attract large number of
visitors towards different cultures.
Tourist destinations Spain UK China
Social Social factors involves
with local people
tradition, their fashion,
trends, communication
and mobility. Art,
fashion, music can be
change on regular
basis. Convenience
has help in improving
lot of things from past
some decades which
are able to visit more
destinations or places.
In United kingdom,
social features
includes differences in
the religion and
custom of main
locations. This place
has vast acceptance for
the various religions
and cultures.
It has long history
which an individual
has been gain huge
knowledge for tourists.
With the enhancement
in popularity, most of
the people are
interested for
understanding and
knowing their heritage
and cultural places.
Cultural The culture of Spain
are European cultures
which are based on
variety of historical
impacts, primarily
based on pre-Roman
Celtic and Iberian
culture. There are
various museum which
located in Spain such
In united kingdom,
there are some places
where travellers can
visited. It has different
culture along with rich
heritage. UK culture
mainly included in
music, art, cinema,
media, British
literature, architecture
China culture is one of
the most oldest
cultures of the world.
It is one of the four
ancient civilisation as
per Chinese scholar.
China culture guide
contain different
information divided
into heritage, arts,
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as Albacete Museum,
Carmen Thyssen
Museum, etc.
etc. which desire for
gaining attention of
million of tourists
from different
destinations. There are
some famous or
popular places which
are mainly visited by
various culture people
in all over the world
such as Manchester,
Oxford, London, etc.
festivals, languages
and symbols, attractive
places of China such
as their museum,
churches, monuments,
festivals, occasions,
etc.
Physical Spain have high reach
of popular mountains
and various
progressive volcanoes.
In this place, there are
various lakes, rivers,
coastline, flora and
fauna, sanitation,
transport network, etc.
It is very famous
destination where most
of visitors spend
quality time with their
friends and families.
This has been
beautiful environment
with appropriate
atmosphere situations
which gaining
attention of large
number of visitors.
They also choose
those destination
which are neat and
clean and have
important worth.
Physical characteristic
includes plains,
plateaus, foothills and
mountains. Basins
such as Tarim, Junggar
and Sichuan are
located here.
2.2 Compare features of developing and leading tourist destination
Tourists destination of leading and developing countries which are described as follows:
Tourist destination Leading destination Turkey Developing Destination
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China
Historical factors and cultural
values of Turkey
Turkey is one of the famous
destination which is
developing country and in this
nation visitors are travel for
seeing the culture of specific
country. The vast variety of
people who are sharing their
common and general views
regarding specific nation that
includes urban, rural, regional
and ethnic variations. In this,
there are no official laws,
regulations, rules, employment
and educations which are
associated with ethnicity and
there is no system of ethnic
identity cards. Turkey people
are known as Turkish who are
adopting Islam culture.
In last few decades, china
tourism industry are expanding
in wide area in other location
and this will assist in attracting
large number of travellers
towards specific scenario.
There are million of visitors
who visit this destination from
different places and provide
fourth position in the country
world list and attract more
visitors. Food and drinkable
items are mainly gain attention
of different places people
towards china. Also this place
is famous for their lovely
music and food item in all over
the world.
Social feature Turkey is the vibrant country
which has unique and different
culture that reflect a diverse
collection of ideas, values and
beliefs. Along with this
Turkey society has proud and
patriotic of the achievement
towards the country people.
The continuous and modern
modifications in the nations
China culture is completely
different as compare with other
countries and they can gain
attention of their visitors
regarding peace, harmony and
intermediation attributes.
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has been combined with their
conventional values, beliefs
and values which develop or
make Turkey more fascinating
market for international
business concerns but this will
need some requirements of
their cultural design which
help in securing the future
business growth and success.
Physical aspect Turkey form natural bridge
between old world continents
such as Asia, Africa and
Europe. It is clearly seen that
nations high elevation in
compare with other features of
physical. Physical factors
includes museum, temples and
other geographical locations.
China has been improving
their transportation facilities or
services which help in gaining
attention of large number of
visitors and appeal them for
travel. This country adopt or
use new techniques and
methods which assist them in
developing and formulating
new goods and services for
their desired travellers in
proper manner.
TASK 3
3.1 Compare appeal of current leading tourist destination
The characteristics of tourist destination directly affect on travel and tour in major way.
There are some different features of specific places such as economic, physical, social, political
characteristic, etc. this is the features of such destination which determine the volume and form
of tourists which attract visitors. Different attributes have their personal advantages and
disadvantages for gaining attention of tourism in their own way. For the main purpose for
8

comparing the appeal which are develop by current leading tourist destination for development
of current tourist places in two selected countries one is united kingdom and other is China. Both
the nations are totally differ from each other in different aspects. The appealing level made by
both the countries which get affected by various other factors or characteristics of such countries.
These are some places which are located in these countries that also act as an attracting point ( Di
Pietro, Di Virgilio and Pantano, 2012). There are different aspects which are control and affect
all the sectors or industries at wide range. The services or facilities in that place are affect the
tourism country. United kingdom is developed nation where well developed communication
services, transportation facilities and accommodation services which help in giving easiness to
the travel and tourism sector which mainly depend on common facilities. Travel and tourism
industry involves happening of people from one place to another.
Criminal activities or functions are increasing tourist volume which directly affect on
tourism in adverse manner. Rules and regulations are majorly adopted in united kingdom which
assist in eliminating or reducing these activities in proper way. Along with this, climate condition
of both the places are different in united kingdom so the climate situation are suitable and warm.
Hygiene factors act as common for appealing with tourism destination (Fourie and Santana-
Gallego, 2011). On the other hand, UK country environment is clean and safe so it will
considered as developed nation and also their government look forward their health and well
being of people living in this country and most of the people visited in the country towards these
things.
Appeal Leading Destination
(Turkey)
Developing Destination
(China)
Popularity In Turkey, there are more
number of people who gain
attention towards potential
visitors and travellers. There
are various places and
locations which mainly attract
their visitors towards their
parks, places and museums.
due to this, they are generating
Another is china country,
where developing destination
are define as those place which
look forward with their
cultural values and its beauty.
Travellers are begin for
searching new places and
visiting them. It assist country
for enhancing their income and
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huge amount of income and
revenue.
revenue along with providing
great employment
opportunities for local people.
There are some popular
locations of china such as
Forbidden city, great wall of
china, summer palace,
Terracotta Army, etc.
Type of travellers Turkey is that place where
mainly adults and newly
married couples are spending
their vacation. It is seen as
most of the people are going
towards country for
maximising the volume of
travellers Some great people
that includes old people,
students, colleagues,
researchers, scientist as it have
cultural and historical value in
Turkey nation.
Within developing tourist
destination, appeal of wide and
vast range of visitors who are
required most. There are
change in number of travel by
tourists which help in gaining
success and growth in proper
manner. Along with this,
different season develop and
made vast effect on nation as
well. In the lower moderate
season, no one need to travel
developing areas like China.
Type of activities There are various activities
which are held in Turkey
country and this can be done
by nation people who are
spending their summer holiday
along with guide. There are
various features experts for
beaches, culture, villa, food
and drink and holiday activity.
In china, there are different
activities and functions which
has been conducting for the
country people. They are
delivering and supplying
effective services to the
visitors which increasing their
income and revenue. Activities
includes kite flying, badminton
10

Types of activities are walk the
Lycian way, Family
adventures around Kas,
Climbing Mt Ararat, Kite
Surfing in Alacati and some
other.
and Ping Pong and Majiang.
3.2 Evaluate how characteristics of tourist destination affect its appeal
Characteristics of a place or tourist destinations is a charm that attracts public to visit
there, this Pull travellers from across the globe, because of some factors (Brouder and et. al.,
2016). The effectiveness to owes attention to travel to the Turkey tourist places, has some key
elements that are discussed below: Economic factors – It is that situation of Turkey which is stable in current time period
and it will help in investing different resources in better manner. Along with this, there
are different places and locations in which authorities developing rules and regulations
and other people should be follow such norms. Resources can be used in travel and
tourism industry so that it will assist in providing enhancing income and revenue from
various countries. Turkey is very popular for its economic situation and this will help in
improving and adopting various resources of the nations. Physical factors– Mainly people are travel to their selecting country due to the
transportation and networking services or facilities which are highly better from other
countries. Turkey has better and improved infrastructure but still this will deliver lack of
different types of products in better manner. Along with this, Turkey try to developing
and improving their communication chain which help them in making accurate relation
with other nations. These features can be understood by knowing about the quality of
infrastructure, availability of clean water, sanitation facilities, transportation,
communication facilities, communication facilities, etc. These are basic need of human
beings as well as for tourism industry. Social factors - This include quality of life, literacy levels, pressure of populations, etc.,
greatly impact over the appeal by a tourist destination. For example: United Kingdom is a
place which have high literacy level and have a good quality of life. Along with this,
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there are main nations which try to developing and improving the level of property which
assist in adopting different tools and methods for gaining high growth and success.
 Political factors – For Turkey, it is one of the most essential sector of tourism industry.
In addition to this, tourism sector has been managing and maintaining various sources of
stability in political industry due to this entire activities of travellers are attracting large
number of people towards their places and regions.
TASK 4
4.1 Analyse issues which affect popularity of tourist destination
Sometime, unanticipated issues and problems occurs which directly affect on popularity
of tourist places. There are various factors which directly affect or create for impact on
popularity of tourist destination in effective manner. Such issues can be determine the appealing
level which attract the visitors. Such problems are as follows:
Change in climate condition- There are different countries which have different climate
situations which mainly impact on arrival of travellers or visitors. This is not needed that visitors
get same form of climate which occur in their domestic nation as in another country where they
are travelled (Buosi, Lima and Silva, 2017). For example, if Indian group want to visit China,
then they need to prepare themselves as per the that place climate whether this place is very cold
as compare with their home country. The change in climate situation which directly affect the
health of tourists and it is not appropriate for each type of travellers. Such changes have
positively or negatively impact on tourist destination. For example, India climate has been
became suitable in winters as in another locations which have low temperature as compare with
in winter season.
Tourism trends- Sometime, trends of market as well as country people are impact
popularity of tourist destination. So different travellers have different places criteria and they
tend to visit those destinations. It directly affect on country economy where large number of
people are visit or travel (Chen and Chen, 2017).
Terrorism - At some time, rare people are visit those locations where government are
considered red alert. For example, if an individual need to search beautiful sceneries and lakes of
12

Kashmir, then they need to take safe guard because this is seen as most frequent place for
terrorism.
Natural disasters- If any country getting influence with some natural disasters, then
people does not prefer to go those destinations or places. If some tourist travel that location, then
government must take whole responsibility and give them accurate information about any such
possible disasters. Along with this, natural disaster can be seen in each and every activity of the
place. It mainly affect on popularity destination. For example, earthquake in Nepal has not only
affected the travel and tourism sector but still this will directly affect on each activity of the
nation at wide range.
Political issues- It will make and create a situation of war or riots in the nation which
create harms for interest of the tourism as such result in closure of specific area of the particular
places. For example, at the same time riot emergency notice are issued and people are asked for
stay at their homes.
Tourism trends- The market trends tourism are directly affect on famous destination or
places. Travellers need to do something which directly select various tourism destination which
affect on popularity of another location. The price of goods and services offer to tourist
destination that affect the popularity as revenue level of different people which differ from each
other (Ahmad, 2013).
Value of products and services offer during the tour- The price of goods and services
offer at tourist destination which affect on popularity so income level of various people differ
from each other.
4.2 Potential responsible for tourism to enhance host community at world wide tourist
destination
Importance of responsible tourism
Tourism sector should be safe and secure for people travelled at different places of tourist
places. Government authorities should try to develop and make it happy and successful holiday
so that they can enjoy their all moments in full of happiness. If any place under threat or red
alert, then authorities should provide them necessary data and information or warning and also
try to give order to vacate for those places whose main purpose is the safety and security. The
responsible tourism has subsequent for reducing the social, economical, financial and
13

environmental affect in all over the destination.
In united kingdom, they mainly focus on providing safety and security for tourism for
travellers which directly influence in positive effect on nation reputation or goodwill. There are
various firm which are majorly deal within tourism industry which gives best services or
facilities to their clients or customers. Virgin holiday is the leading sector which provide best
holiday facilities to their visitors. There are certain principles which should be considered for
gaining attention of large number of travellers towards their organisation. These are described
as follows:
 Each and every individual acquire respect by domestic country where they are going for
tourism.
 They should be courteous and modest.
 They also provide them best quality services or facilities to visitors so they can visit
again.
In the context of an organisation, this is related to tourism which help in developing and making
efforts so that they can easily promote their tourism sector for attracting large number of
visitors.
There are some initiatives which has been taken by countries are as follows: Economic prosperity- It will create or make prospects for long term tourism business
combined with prosperity for improving the management quality of employment
opportunities in this tourism industry for domestic society which can be include
appropriate source for maintaining working conditions. Social equality- Tourism has been responsible for improving the life quality which lead
the local community. They are those people who involved in the management of tourism
functions and activities, safety and adequate travel of the tourists.
 Environmental and cultural protection – It is one of the major duty of tourism sector
for ensure that they bring towards environmental disorder. They have to insure that they
will play an important role in minimising pollution degradation of domestic
environment. It is the main responsibility of tourism sector for maintaining the beauty of
nature to the local society.
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CONCLUSION
From the above mentioned report it can be concluded that travel and tourism is
considered as one of the most essential principle of economies of different processing and
developed nations. Tourist destination are play vital for growth of the country. There are various
nations and countries which have developing and making strategies for improving tourist
destination that will increasing their income and generating huge number of employment
opportunities for domestic people. Every tourist destination interpret their culture, social and
physical characteristics. Such type of features mainly attracting number of tourist from various
nations. There are some different features of specific places such as economic, physical, social,
political characteristic, etc. this is the features of such destination which determine the volume
and form of tourists which attract visitors. There are various factors which directly affect or
create for impact on popularity of tourist destination in effective manner. Such issues can be
determine the appealing level which attract the visitors. Government authorities should try to
develop and make it happy and successful holiday so that they can enjoy their all moments in full
of happiness.
15

REFERENCES
Books and Journals
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case of Kampong Ayer (Water Village) in Brunei Darussalam. Tourism Management
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Armenski, T. and et.al., 2011. Destination competitivenes: A challenging process for Serbia.
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Beritelli, P., 2011. Cooperation among prominent actors in a tourist destination. Annals of
Tourism Research. 38(2). pp.607-629.
Crouch, G.I., 2011. Destination competitiveness: An analysis of determinant attributes. Journal
of travel research. 50(1). pp.27-45.
Datzira-Masip, J. and Poluzzi, A., 2014. Brand architecture management: The case of four
tourist destinations in Catalonia. Journal of Destination Marketing & Management.
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