Luxury Spa and Salon in London, UK

This document provides an overview of a luxury spa and salon business in London, UK. It includes information about the core products and services offered, immediate and future business aims, management structure, target market profile, competitive advantage, marketing strategy, operations and logistics, costs and pricing strategy, and cash flow forecasts.

Insert Business Name
Delete cover page where appropriate
Insert graphic or logo
Insert ID number

Table of Contents:

Section One
Scenario: A: B: C:
Business Overview
1.1 Business summary: Please write business outline. (who, what, where, When and
how)
For this the business that is chosen is Luxury spa and salon in the London,UK. This business provide
the high end services with various other benefits and has the potential to gain the market share.
Shredded spa deliver numerous services with relaxing, rejuvenates atmosphere where it calms the
minds and soul. This business is done in the partnership of Steve Thomas, Linda Hill with the equal
portions of the business operations. This will be located in the London which is prime location of the
UK and the demand of this is increasing day by day.
1.2 Describe your core product or service:
This provide many several variety of mind and body relaxing and healing services and products that
will give complete calmness to the customer. This salon is unisex where males and females are allowed.
This includes all types of hair styling services and body massaging services will be provided from
trained professionals (Omar and Jumaa, 2019). The spa business include the holistic methods of
massage, body work and energy work and that gives optimum satisfaction to the customer. This
provides the facility of salon also such as therapeutic massage, manicure, facial, sauna, specific
complementary product offering and Reiki.
1.3 Your immediate and future business aims:
Business aim is to provide multiple other services also with greater services and brings maximum
customer from all age groups and be leader in the market gives high-end services to the people. In
future the main aim is to provide best services and make customer attracted towards the organisation
and do not consider any other spa and salon. To satisfy the customer and to retain all potential

customer to ensure long term gain in future period of time.
1.4 Please state the amount of seed capital required and partner investment
: (Up to a maximum of £40,000)
Amount of seed capital £40,000 used for designing app and promote at large level. Along with giving
immediate payment to site developer and advertising of application to achieve goals of business.

Section Two
Management structure.
2.1 Professional team skills: (Outline individual team members transferable and
professional skills as per your current CVs only).
Skills that need in professionals are as follows-
 Employee need to be professional trained in delivering the customer services effectively and
should know how to handle the types of customers.
 Efficient listening skills and excellent communication skills to able to deliver the best services.
 Experience in selling as they required to sell their beauty products and services (Yan, F., and
et.al., 2020).
 Hands-on experience in massage techniques, manicure, pedicure, waxing and therapies of body
and hand.
 In this report it is necessary to complete the overall efficiency and develop the innovative
services and products.
2.2 Each team member’s roles and responsibilities:
Marketing team member:
 Marketing team helps in discussing the overall issues and to daily basis and provide proper
solution to the organisation.
 The need to co-ordination between marketing and finance departments as they need to get
refund from the perform duties.
 To suggest that what could be improved in order to build the effective performance of the
company and make the things smoother and easy.
Finance team member
 The major responsibilities is to plan budget for the budget for the function that is conducted by
the company.
 Their main function is to utilise the resources in proper manner and reduce the waste that
happen in the organisation.
 Manage the cost by dividing the fund in each department as the needs and requirements.
Human resources team member
 Handling the conflicts which are arising between the departments and among employees
 Increasing the motivation among the employees and give timely development sessions to the
new employees.

2.3. Identify your company’s skill gaps, then chose one role and create an
advert with the skills required and their roles and responsibilities.
Shredded spa and professional team in which they identify the skill gap in between different team
members so for this they hire manager to give long term services that facilitates many benefits.
Advertising for Manager
There is post that is vacant for the Manger at Shredded spa. The roles and responsibilities of manager is to
manage and monitor various teams member that working in different departments and areas. This is very
essential to manage and handle he skills of other employees. The candidate must have an experience of
more than 5 years and must have excellent communication skills to grab the attention of the customer.
Interested candidate can apply at [e-mail] on or before the April 30, 2021

Section Three
The market/customer profile.
3.1 Describe your target market profile and where are your proposed
customers based:
The members of these market segment have luxury money on hand and lead professional live filled with
stress at continuous level and all persons needs hair and styling and make look good style. People love to be
pampered and love and achieved level of modicum level. This refers to the fulfilling the needs of customer.
Target market is both female and males and people targeted in this were elite class. This includes the
optimum benefits of the organisation when high class people were coming into spa and salon. This area is
more popular and it is continual development of area and now it more popular area in the city (Zyphur, and
et.al., 2020).
3.2 Describe your perceived competitive advantage/USP:
Competitive advantages of organisation is refers to benefits of the company that is provided by the business
and some are as follows-
 Customer will choose the spa and salon which provide all kinds of high-end services with best
quality products and services.
 This gives tough competition to all other high-end spa and salon available in the city and with
affordable price as compared to others.
 The USP of the company is that it provides salons, Day spas and Day spas & Salon and combine the
services with affordable and reasonable price (Kaya, E., and et.al., 2019) .
 This also provide the combination of services and that try to compete the combined spa- salon and
gives the major competition to all other competitors.

Section Four
Marketing
4.1 Explain your market research with references, Using primary and secondary
research.
The market research that will be done in this primary and secondary were it collect all necessary
information. For the secondary research business prefer government data, other research reports, articles and
news report. For primary research the data will be conducted through marketing department that publish
online and questionnaire (Hernán, Hsu and Healy, 2019).
Provide a questionnaire with 5 suitable questions and state the objective of said
questions.
Market research is required to be complete in two methods primary and secondary. For conducting primary
research questionnaire has been prepared where 40 respondents answering the questions.
Questionnaire
Particulars Frequency
1. Do you feels good and fresh after getting Spa?
a. Yes 40
b. No 10
2. Does spa and massages helps to release muscular tension? Frequency
a. Yes 35
b. No 15
3. Are You satisfied with Shredded spa and its services which it provides? Frequency
a. Yes 30
b. No 20
4. What changes do you want to add in Shredded spa ? Frequency
a. To maintain the hygienic and proper sanitization 25
b. To follow the cost leadership strategy 10
c. To introduce the changes and new services to their customers 15
5. Do all employees of Shredded spa are properly trained and experienced Frequency
a. Yes 40
b. No 10

4.2 Competitor analysis
(Based on your market research, analyse two key competitors and explain
how your business will compete with them) (You may consider a SWOT here)
There is need to consider the apps which is providing same facilities to many people and two owner
are giving the business can offer exactly same type of USP and will give advantages to concentrate on future
and existing future competitors.
 Strength- The main strength of organisation is providing the goods and services in lower cost at
high-end quality and will lead to certain benefits to the organisation (Gil, and et.al., 2019).
 Weakness- It is is new business that will need too much trust on different activities and will get
difficult to gain the confidence so fast and quickly.
 Opportunity- People become so aware about the different services and products provided by the

many business and become difficult to handle them effectively.
 Threat- In market share there is lots of competition because most people provide many other
benefits and different types of services which might be difficult for the company (Omar and Jumaa,
2019)

4.3 Marketing strategy
(In support of your business social media campaign, describe your
marketing and branding strategy, with reference to researched materials.
Identify the most appropriate strategies, (You may consider a 4 or 7ps
etc. )
In the marketing strategy there are 4ps such as-
 Price- The price component of business is refers to important factor and in this company the
price factor is necessary and the price is affordable.
 Place- In this business, the place is chosen is prime location that is London, UK that going to
attract many Elite people.
 Promotion- The strategy that will be used in this is newspaper, radio and publicity through
mouth which help in achieving the objectives.
 Product- The product that will be used were spa and salon services and marketing of beauty
product (Carver, 2019).
4.3b. How and where will you launch your product or service.
The salon will be launch at place where salon and spa is located through inauguration from Hollywood
celebrity (Janssenswillen, and et.al., 2019).

Section Five
Operations and logistics
5.1 Premises and location.: The selected business will be establish in London, UK, where people usually
comes to visit and buy other products that would help to grab the opportunity.
5.2 Equipment & Set up Costs and suppliers:
Product Supplier Cost.
Advance
Rent/deposit
Product/Activities Amount Cost
Bar code reader £1000 £1300
Furniture £400 £500
Spa equipment £1200 £1500
Other expenses £200 £500
Total £2800 £3800
5.3 Transport needs: Transportation is not highly require in this business because customers
comes to spa parlour for getting services. But sometime it needs to buy the raw material and equipment
(Nicponski and Jung, 2019).
5.4 Legal requirements: To start and running the business there is need to follow different regulations
such as employment law, health and safety, discrimination and equality act that influences customers
and employees. This also helps to develop brand image.
Partnership Agreement etc.
5.5 Insurance requirements: Insurance is also require of Shredded spa as it will help to get the
future safety that might be occur any time.
Business Insurance etc.
5.6 Other required Certifications:To start spa, there is need to get registered and should have
certificate of establishment of business. Along with this, experience and degree of individual require to
set business (MARCHESI, 2019).
5.7
5.7 Fixed monthly Costs as per cash flow:
Items Costs
Items Cost
Office Rent (Per month) £ 4000

Electricity bill (Per month) £ 2500
Staff remuneration £ 5000
Other expenses £ 5000
Total £ 16500

Section Six
Costs and pricing strategy
Product/service name ( Select a single unit) eauty product
Cost to your business per unit $120 per card
Price you charge per unit $130 (Inclusive of GST)
Profit margin (£) $10
Profit margin (%)
(Profit / Price x 100 = Profit margin)
7.69%
Mark up (%)
(Profit / Cost x 100 = Mark Up) 8.33%
6.b Your Pricing Strategy:
Pricing strategy is very important decision that need to be consider to pay, market conditions, trade margins and to provide input cost amongst others
and business strategy for customer according to the products and services. The main product that is offering to people in the way of learning and
providing proper guidance in regard of healthy and high-end products to the potential customer (Oikarinen, M., 2020) . Additionally, price of
supporting activities is giving the best discounted prices to the customer will calculate the profit margin on cost of additional 30%. Calculating the
discounted rate is important as to understanding the overall companies pricing strategy and also company does not get into the loss of the organisation
and at the same time giving the competition to other competitors in the market that present in the company. The main concept will lead to certain

benefits and at same time giving the overall profit margin to the management as well.
Section Seven
Cash Flow forecasts
7.1 Realistic cash flow Sales and costs forecast, including next 3 years’ projections, assuming you’ve received the start-up fund’s
you’ve requested. (Please edit to suit your need)
Ja
n
Feb April May June August Sept Oct Nov Dec Total
Sales
1:
10
50
0
7500 9300 8300 6000 5000 7500 4500 1500
0
7800 102300
31
00
3500 5000 3500 4500 2500 6500 7800 8000 4500 62800
Loan 12 1450 850 1750 9000 2500 1500 4800 5000 3500 38140
Invest
ment.
Total
Sales:
SET UP
COSTS
TOTAL
10
50
1050 1050 1250 1150 1240 1450 1450 1800 1900 15590
Direct
Costs:
25
0
250 300 300 450 300 250 200 400 200 3600

Material
s.
25
0
250 300 300 300 350 350 400 400 400 3900
Stock. 15
50
1550 1650 1850 1900 1890 2050 2050 2600 2500 23090
Addition
al
Staffing
TOTAL
Direct
Costs:
37
00
3700 4000 4000 4000 4000 4000 4000 4000 4000 47100
11
00
1265 1673 1924 2212 2926 3365 3870 4450 5118 31902
Fixed
Costs:
45
00
4500 4500 4500 4500 4500 4500 4500 4500 4500 54000
Salaries
1
40
00
4000 4000 4000 4000 4000 4000 4000 4000 4000 48000
Rent. 90 100 120 140 200 150 190 150 150 200 1690
Rates 15
00
1650 1997 2196 2416 2923 3215 3537 3891 4280 32076
Staff
Wages.
90
00
9900 11979 13177 1449
5
17538 1929
2
2122
2
2334
4
2567
8
192459
Utilities/
Gas/
Elec
10
00
1100 1331 1464 1611 1949 2144 2358 2594 2853 21384
Phones. 50
00
5500 6655 7321 8053 9744 1071
8
1179
0
1296
9
1426
6
106921
Freight
&
Postage
20
00
2200 2662 2928 3221 3897 4287 4716 5187 5706 42769
Stationa
ry.
60
00
6600 7986 8785 9663 11692 1286
2
1414
8
1556
2
1711
9
128306
Promoti
on &
Ad.
20
00
2200 2662 2928 3221 3897 4287 4716 5187 5706 42769

Website
.
18
00
0
2007
0
24952 27821 3102
0
38565 4300
0
4794
5
5345
9
5960
7
421405
Account
ant
85
00
9478 11783 13138 1464
9
18211 2030
6
2264
1
2524
5
2814
8
198997
Legal 55
00
6133 7624 8501 9478 11784 1313
9
1465
0
1633
5
1821
3
128763
Transpo
rt
75
0
750 800 800 800 950 950 1000 1000 1000 10500
Vehicles
Insuran
ce
72
64
0
7914
5
94723 103622 1135
38
136728 1502
55
1652
41
1818
73
2003
93
1509040
Mainten
ance
60
00
3000 2000 6000 444 520 1111
11
1672
91
1844
73
1952
80
198105
Comput
ers.
12
0
450 500 400 1200 480 3510 400 7510 42010 45851
Misc. 25
5
Loan
repaym
ent.
Interest
on loan.
TOTAL: 72
64
0
7914
5
94723 103622 1135
38
136728 1502
55
1652
41
1818
73
2003
93
1509040
Sub
Total:
Fix +
Direct
Costs.
74
19
0
8069
5
96373 105472 1154
38
138618 1523
05
1672
91
1844
73
1952
80
198105
Net
Profit:
Sales –
Sub total

7.1: Three-year projections, annual proposed sales and Net profit only
2020 2021 2022
Executive Director £32,000 £35,840 £40,697
Fundraising/grant
coordinator £39,750 £39,520 £20,576
Mentor
Recruitment
Coordinator £36,250 £36,620 £25,454
Youth Referral
Coordinator £15,000 £52,420 £63,454
Office manager £15,000 £30,600 £31,212
Totals
£250,00
0 £236,660 £170,393
7.2 Notes and assumptions to cash flow and projections:
Conclusion:
From the report it has concluded that business plan needs various activities and functions that requires to be complete timely. To start this, funds and proper
utilisation is important that can help to develop and increase the productivity. Different products and services should be provide by management as per
customer's requirement that can help to attain the business goals. In conducting primary research questionnaire has been prepared that supports to get the right
answers and manage the performance.

References/Bibliography
Yan, F., and et.al., 2020. From reads to insight: a hitchhiker’s guide to ATAC-seq data analysis. Genome
biology. 21(1). p.22.
Zyphur, M. J., and et.al., 2020. From data to causes II: Comparing approaches to panel data
analysis. Organizational Research Methods. 23(4). pp.688-716.
Kaya, E., and et.al., 2019. Spatial data analysis with R programming for environment. Human and ecological
risk assessment: An International Journal. 25(6). pp.1521-1530.
Hernán, M. A., Hsu, J. and Healy, B., 2019. A second chance to get causal inference right: a classification of
data science tasks. Chance. 32(1). pp.42-49.
Gil, M. V., and et.al., 2019. Assessing the influence of biomass properties on the gasification process using
multivariate data analysis. Energy Conversion and Management. 184. pp.649-660.
Omar, H. K. and Jumaa, A. K., 2019. Big Data Analysis Using Apache Spark MLlib and Hadoop HDFS with
Scala and Java. Kurdistan Journal of Applied Research. 4(1). pp.7-14.
Carver, R., 2019. Practical data analysis with JMP. SAS Institute.
Janssenswillen, G., and et.al., 2019. bupaR: Enabling reproducible business process analysis. Knowledge-Based
Systems. 163. pp.927-930.
Nicponski, J. and Jung, J. H., 2019. Topological data analysis of vascular disease: A theoretical
framework. BioRxiv, p.637090.
MARCHESI, A., 2019. Business plan design for resilience management products and services.
Oikarinen, M., 2020. Developing a Business Plan For a Start-Up Company, Which Prepares To Reach The
International Educational Markets: Case Study.
Omar, H. K. and Jumaa, A. K., 2019. Big Data Analysis Using Apache Spark MLlib and Hadoop HDFS with
Scala and Java. Kurdistan Journal of Applied Research. 4(1). pp.7-14.

Appendix