Analytical Report Assignment 2022

Analytical report
0 | P a g e

Table of Contents
Introduction.................................................................................................................................................2
Evaluation of tactical response....................................................................................................................2
Application of Theory to practice................................................................................................................3
Grunig and Hunt’s historical model.........................................................................................................3
System’s theory, public opinion, co-orientation, or organizational reputation.........................................4
Conclusion...................................................................................................................................................5
References...................................................................................................................................................6
1 | P a g e

Introduction
The use of tobacco is injurious to health as well as it is people the primary health concern for the
people. The step taken by North Sydney Council is to ban the cigarette smoking processes in the
business districts. The issue statement is reflecting that whether the ban on the smoking process
is gaining community support at large as the decision made by the North Sydney Council. On the
basis of this issue statement, the tactical analysis and the application of theory to practice are
carried out (Worts, 2018). The theoretical analysis of the issue statement is carried out by
choosing one of four historical models of Grunig and Hunt and by selecting organizational
reputation theory. These theories are providing support to the evaluation of the tactical responses
provided in this context.
Evaluation of tactical response
The tactical response as reflecting the process of teaching people to mitigate bad habits. The
tactical response in this context of cigarette smoking process for the people is that the North
Sydney Council is banning on this process. This context is analyzed as the ban on smoking in the
business districts will create a smoking-free zone. Due to this reason, the initiative is adhered by
the North Sydney Council for mitigating this kind of serious health hazard. The statement
provided by the mayor of the North Sydney Council is that if anyone is caught for smoking in the
public places then the case will be launched on them without launching fines for them. Due to
this reason, it is gaining the positive support from the public as per the case is concerned. The
provision of support is helping in mitigating this kind of serious health hazard (Roberts, 2018).
The tactical response was made for the public who are involved in the smoking process. It will
be helping them to find out the ways for prohibiting the smoking process. The awareness related
to the health hazards of smoking will be carried out by the North Sydney Council. It will also
help them to mitigate the smoking process. Apart from this, the response made to the public
should be carried out by the help of mass media campaigns. It will be reflecting the key strategy
for reducing smoking in the business districts (Racgp, 2015).
The response was made to the public as it will be helping them to create awareness among the
public. This response will be strengthening the community support for regulating the activities in
2 | P a g e

the community place. The breaching of no smoking will be creating an impact on the people.
Due to this reason, the penalty process undertaken is providing benefit to the public in creating
awareness (Who, 2019).
The reason for making this response is to establish a healthy environment in the business
districts. The reduction of health issues among the public will be seen. The increase in the
awareness will be helping in establishing a proper environment for the people. Apart from this, it
will be helping the public to gain awareness towards their health. Due to this reason, it is carried
out for the purpose of establishing healthy environment (Ncbi, 2018).
Application of Theory to practice
Grunig and Hunt’s historical model
Grunig and Hunt’s historical models is consisted of four public relations models such as
publicity model, public information model, two-way asymmetrical model, and two-way
symmetrical model. In publicity model, an organization can use persuasion and manipulate the
audiences as per its desires. Public information model uses press release or other communication
techniques to organizational information distribution. Two-way asymmetrical model is involved
in conducting formal research for providing organizational information. Two-way symmetrical
model includes all the aspects of the important stakeholders. In this case, the organization has to
conduct formal research and take the feedback of the audiences (Cancer, 2018).
The North Sydney Council has used Public Information Model for ban on smoking. It is evident
that cigarette smoking is very much injurious for health. So, the North Sydney Council is not
required to do any king of further research. Under Public Information Model, the Council has
used one-way communication technique to provide ban related information to the people. This
model has been extremely used by governmental agencies, law enforcement agencies, and
military units. The North Sydney Council is a governmental authority body in Australia. In case
of imposing strict laws for the betterment of the people, the governmental authority body such as
The North Sydney Council has to use Public Information Model. The Council has banned the
smoking of cigarettes in the business districts. Smoking of cigarettes can negatively impact the
health issues of the cigarette smokers. On the other hand, the non-cigarette smokers are also
being affected by the cigarette smokers. If The North Sydney Council will take the feedback of
3 | P a g e

the people, many cigarette smokers may not wish to leave cigarette. Due to this reason, The
North Sydney Council has imposed the law to ban smoking in the business district
(centeronaddiction, 2017).
The governmental agencies have the authorities and responsibilities to protect the people from
harmful gases of cigarette. The organizations that are involved in selling cigarette can face
significant losses. In case of any survey or research, the cigarette sellers may not support the
initiatives of The North Sydney Council. This is also a reason why The North Sydney Council
are not taken any feedback from the cigarette sellers. By imposing a ban on cigarette smoking,
the cigarette sellers can reduce its productions. In this case, the accessibility of cigarette will
extremely decrease. Thus, people may stay away from smoking. The community is supporting
the initiatives of The North Sydney Council. Without using Public Information Model, Public
Information Model may not be able to implement strict law of ban on cigarette smoking in
business districts (Chapman, 2016).
System’s theory, public opinion, co-orientation, or organizational reputation
The North Sydney Council is focusing very significantly on organizational reputation theory. In
organizational reputation theory, the organization has the responsibility to involve in good
services that can provide significant support to the community. The North Sydney Council is a
governmental authority body. The council has to look after all the aspects of the local
communities. The North Sydney Council is imposed ban on smoking cigarette in business
districts. In this case, the non-smokers of cigarettes are affecting less by smoking. Due to this
reason, the initiatives of The North Sydney Council have been extremely appreciated by the
people also (Digitalcommons, 2013). This type of strict initiatives can reduce the numbers of
cigarette smokers. Wellbeing of health is a very important factor for the people. The North
Sydney Council has taken very effective initiatives for better health of the community. The
sellers of cigarette may face significant challenges due to the new initiatives of The North
Sydney Council. But, health-related issues are more important than the business. By banning
cigarette smoking in business districts, The North Sydney Council is able to enhance its
organizational image. The beliefs of the community can significantly increase in the activities of
the North Sydney Council (Gorrey, 2019).
4 | P a g e

Education, health, infrastructure and many other services are crucial responsibilities of The
North Sydney Council in the region of Sydney. If The North Sydney Council will take other
initiatives related to education or infrastructure, the local community can agree with the decision.
So, organizational reputation is very much important for an organization. In organizational
reputation, past action is very essential aspect for an organization. In the near future, the action
of banning smoking of cigarette can strengthen the relationship between the North Sydney
Council and local communities. The important stakeholders of The North Sydney Council are the
smokers, non-smokers, and cigarette sellers. Good relationship with the important stakeholders
can help The North Sydney Council in case of further decision-making process. However, the
cigarette sellers are not gotten any benefits due to ban on smoking cigarette. But, the cigarette
smokers and non-smokers are highly benefited by the decision of the North Sydney Council over
banning of cigarette. The numbers of cigarette sellers are very lower compared to the numbers
of cigarette smokers and non-smokers. So, dissatisfaction among the cigarette sellers cannot
create any kind of negative impact on organizational reputation of The North Sydney Council
(Graham, 2019).
Conclusion
The overall discussion is reflecting the issue of cigarette smoking ban made by the North Sydney
Council. This issue is focused on identifying the organization's public relation. The analysis and
the critiques to the response are carried out in relation to the issue. The identification of the
public relation tactics is carried out which will be helping in mitigating the impact created on the
public. Apart from this, it is providing benefit to the public in establishing awareness among the
people. For the purpose of providing support to the tactical issue, the theory to practice is
implemented (McGowan, 2019). The Grunig and Hunt’s historical model and the organizational
reputation theory are considered for providing support to the justification. Apart from this, it is
helping in attaining the objectives as is presented in this study. Thus, the illustrations of the
undertaken theories are providing support to the study.
5 | P a g e

References
Cancer. (2018). Smoking and tobacco control. Retrieved 26 September 2019, from
https://www.cancer.org.au/policy-and-advocacy/position-statements/smoking-and-
tobacco-control/
centeronaddiction. (2017). The Smoke-Free Ban in Public Housing: Immediate Benefits of a
New Policy. Retrieved 26 September 2019, from https://www.centeronaddiction.org/the-
buzz-blog/smoke-free-ban-public-housing-immediate-benefits-new-policy
Chapman, S. (2016). National smoking bans are good for your health - Evidently Cochrane.
Retrieved 26 September 2019, from https://www.evidentlycochrane.net/national-
smoking-bans-are-good-for-your-health/
Digitalcommons. (2013). Theories of public opinion. Retrieved 26 September 2019, from
https://digitalcommons.unl.edu/cgi/viewcontent.cgi?referer=https://www.google.com/
&httpsredir=1&article=1251&context=sociologyfacpub
Gorrey, M. (2019). Butt out: North Sydney Council bans smoking in business district. Retrieved
26 September 2019, from https://www.smh.com.au/national/nsw/butt-out-north-sydney-
council-bans-smoking-in-business-district-20190722-p529kb.html
Graham, B. (2019). North Sydney Council has banned smoking in public places. Retrieved 26
September 2019, from https://www.news.com.au/lifestyle/health/north-sydney-councils-
smoking-ban-blasted-by-steve-price/news-story/6514150ade9f28fd5cca730e68f33f47
McGowan, M. (2019). The last gasp: Australian council bans smoking in public places.
Retrieved 26 September 2019, from
https://www.theguardian.com/australia-news/2019/jul/25/smokers-as-north-sydney-
council-bans-smoking-public-entire-cbd
Ncbi. (2018). Efforts to Prevent and Reduce Tobacco Use Among Young People. Retrieved 26
September 2019, from https://www.ncbi.nlm.nih.gov/books/NBK99240/
6 | P a g e

Racgp. (2015). RACGP - E-cigarettes and the law in Australia. Retrieved 26 September 2019,
from https://www.racgp.org.au/afp/2015/june/e-cigarettes-and-the-law-in-australia/
Roberts, J. (2018). Four models of public relations. Retrieved 26 September 2019, from
https://ohiostate.pressbooks.pub/stratcommwriting/chapter/four-models-of-public-
relations/
Who. (2019). Tobacco. Retrieved 26 September 2019, from
https://www.who.int/news-room/fact-sheets/detail/tobacco
Worts, L. (2018). How to Redefine Reputation Management in Government | GovLoop.
Retrieved 26 September 2019, from https://www.govloop.com/community/blog/redefine-
reputation-management-government/
7 | P a g e