Analytical Report Assessment 2022

Running head: ANALYTICAL REPORT 1
Assessment 2: Analytical Report
Client: North Sydney Council
By (student’s Name)

ANALYTICAL REPORT 2
Introduction 03
Issue 03
1.0 Tactical Response 04
1.1 What was the tactic used in this response? 04
1.2 Who was the response made to? 04
1.3 Why was the response made to them? 04
2.0 Application of Theory 06
2.1 Grunig & Hunt’s Model 06
2.2 Public Opinion 07
References 09

ANALYTICAL REPORT 3
Analytical Report
Introduction
The contentment of this paper is an analytical report which evaluates public relation
issues that are faced with the client North Sydney Council. The content applies in-depth analysis
based on public relation to assess the tactic employed by the organization to respond to the issue.
The content of this report also evaluates the section of the public targeted for the response.
Moreover, the content of the report also employs the use of Gruning and Hunt's four historical
modes of public relation, together with other public relation theories to analyze the issue of the
North Sydney council.
Issue:
In the recent past, the North Sydney Council agreed unanimously to ban the smoking
within the CBD and the surrounding. The issue was proposed and put forward by Cr Gibson
who thought North Sydney being a center as well as an economic hub where almost 60,000
employees meet every day should be clean from the smoke. The drive for the move was to