Analytics for Decision Making Analysis 2022

Analytics for Decision making
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Table of Contents
Description of Dashboard........................................................................................... 2
Application of data visualization in e-commerce industry..........................................3
References................................................................................................................. 5
Appendix.................................................................................................................... 6

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Description of Dashboard
The strategic dashboard is commonly used by the managers and executives to monitor the long-
term strategy1. The selected dashboard is strategic because it uses the key performance indicator
to demonstrate essential information visually that help the decision makers to accomplish their
objectives. The dashboard represents the total number of customers, total sales revenue, total
sales per customer segment, the graph of sold items and average transaction value. However, all
these information are beneficial for the senior management of the organization to make key
decisions to enhance revenue and sales. Besides this, this strategic dashboard is particularly
designed for the marketing and sales department so that they could improve the marketing and
sales strategy to increase the number of consumers and sales of products2.
Several principles were used to build the strategic dashboard for the company. One of the key
principles used is to keep all the visuals defined and focused. Every graph requires to be
purposeful as well as intentional and seems to answer a specific question3. Another principle
used is good data foundation without which a manager or executive could not generate
meaningful visualizations. However, it is essential to ensure that everything is understandable
and clear so that the users could easily interpret the data. Selecting the right metrics is an
essential principle to develop a dashboard to enhance the interest of the users.
Three possible general enhancements needed to improve the quality of the dashboard, which are:
Filters – Use of dashboard filters can reduce maintenance along with increase quality of data
used in the dashboard. It is recommended to use a global filter for building the dashboard.
Redundant encoding – It assists in improving the chance of the reader to interpret the
visualization promptly and appropriately. Redundant encoding is the use of multiple visual
1 Alper Sarikaya, Michael Correll, Lyn Bartram, Melanie Tory, and Danyel Fisher. "What do we
talk about when we talk about dashboards?." IEEE transactions on visualization and computer
graphics 25, no. 1 (2018): 682-692.
2 Alptekin Erkollar, and Birgit Oberer. "Multidimensional dashboards for evaluating strategic
brand management processes for multi-brand companies." Procedia-Social and Behavioral
Sciences 235 (2016): 505-513.
3 Stefan Pauliuk. "Critical appraisal of the circular economy standard BS 8001: 2017 and a
dashboard of quantitative system indicators for its implementation in organizations." Resources,
Conservation and Recycling 129 (2018): 81-92.